Scenario Planning: Strategic Management for the 21 st Century Deb Laughon, AACN Board of Directors NTI Orlando Florida May 2004
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Objectives• Expand your understanding of the concept
of strategic planning
• Articulate the process steps
• Identify tools to assist in the process
• Integrate the process into the picture of
chapter success
• Take home action steps to get started
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Definition: Strategic Planning• A systematic
methodology to plan
your future… – Activities
– Programs
– Membership audience
– Operations
– Identify resources and
how they will be used
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Chapters…. How does strategic planning apply?
Are you leading your chapter all by yourself?
Are your leaders the sam
e group?
Year after year…..
Are you searching for new
Members?
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Chapters… Characteristics
• What...
• Why...
• How...
• Where…
• Who...
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AACN ….Vision
A healthcare system driven by the needs of
patients in which critical care nurses make
their optimal contribution.
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AACN MissionBuilding on decades of clinical excellence,
the American Association of Critical-Care Nurses
provides and inspires leadership to establish work and careenvironments that are respectful, healing and humane.
The key to AACN's success is through its members.
Therefore, AACN is committed to providing the highestquality resources to maximize nurses' contribution
to caring and improving the healthcare of
critically ill patients and their families.
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Chapters…
What is the connection?• Chapters provide opportunity for nurses to directly affect
their profession.
• Active and enthusiastic recruiters of new nursing
professionals
• Chapters plan and execute educational programs of interest
to local nurses ( members and non members)
• Chapters sponsor community events
• Chapters participate in programs for other organizations
• Chapters are a link to others…. Even those that aren’t
members
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Chapters… & National...
Only 20% of national AACN
members are chapter members
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ChaptersWhere do they need to be in 5 Years?
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Challenges for the FutureWhat challenges are in the future?
Can you envision what your chapter will look
like?What should the partnership between local
chapters and the national organization look like?
What’s your wish list???
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The Future• The future doesn’t exist….
Unless “You” make it!
• The unavoidable, absolute fact is … The future
is becoming more unpredictable…and yet wemust act.
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Tools SWOT AnalysisThorough review of strengths,
weaknesses, opportunities and
threats.
PDCAPlan-Do-Check-Act
Improvement cycle
Scenario PlanningSystematic exploration of
future challenges…based on
creative use of what youknow.
Hoshin KanriIntegrates insight and vision
into every aspect of planning
and operations… not onlytoday but everyday and at all
levels of participation.
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Core Components for all Tools• Environmental
assessment
• Objectives• Resources
– People
– Dollars
– Time
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Your Environment• Screams…. those things that are so obvious…
– Aging workforce
– Generational differences – Acuity of our patients
– Pace of our lives
• Whispers…the soft images that may not be so clear...
– New Approaches to Programs
– How to get new members
– How to share the work of chapters
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Looking into your world?• Brainstorming
– Trends
– Issues• Outreach to chapter
members
– Surveys
– Dialogue
• Outreach to others
– Patients/families
– Physicians – Administration
• Best practices
– your CAT
– National
– Keep an ear to the
ground… whispers?
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SWOT Analysis• Strengths- The things you are really good at
• Weaknesses- Problems or gaps
• Opportunities- When compared to others… how
can we be better?
• Threats- Serious challenges which could dissolve
the organization or take away your keyadvantages.
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Plan-Do-Check-Act• Plan- A plan of action is developed to
address a problem
• Do- The plan is implemented• Check- Information is collected to compare
the actual results to the expected results
• Act- The results are analyzed and correctiveactions are identified. The process then begins again….
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Scenario Planning• Alternative descriptions or stories of how the
future might unfold.
• Integrate current known information and theenvironmental status
• Encourage people to think “outside the box”
• Help you to see “threats” and “opportunities”
and how they might impact your organization.
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Hoshin Kanri• Measuring your organization holistically
• Setting core objectives for your
organization• Understanding/integrating the
environmental situation
• Defining and understanding theprocesses that make up all that you do
• Providing resources to achieve objectives
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Generation of Strategic Plan• Get key players together
• Complete a review of who you are (accomplishments/challenges)
• Review goals/ objectives
• Complete an environmental assessment
• Select a tool/ method
• Get to work…. Think carefully but O.K. to have some fu
during this work • Make a commitment to implement your plan/actions.
• Evaluate the outcomes.
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Next Steps• Practice & Determination
• Living the plan
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Chapters into the future• Only “You”
can lead theway….
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Questions