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Strategies for Putting the Marketing Puzzle Together Food and Agricultural Policy Research Institute (FAPRI) Division of Applied Social Sciences University of Missouri www.fapri.missouri.edu October 11, 2019 Melvin Brees, Abner Womack, Daniel Jaegers, Mekinsey Marchbanks Emily Scully
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Strategies for Putting the Marketing Puzzle Together … · New Crop – (19-20) Corn FAPRI Baseline Ranges August 2019 August 2019 FAPRI Projected Farm Price: Adjusted for $0.20

Jul 11, 2020

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Page 1: Strategies for Putting the Marketing Puzzle Together … · New Crop – (19-20) Corn FAPRI Baseline Ranges August 2019 August 2019 FAPRI Projected Farm Price: Adjusted for $0.20

Strategies for Puttingthe Marketing Puzzle Together

Food and Agricultural Policy Research Institute (FAPRI)Division of Applied Social Sciences

University of Missouri www.fapri.missouri.edu

October 11, 2019

Melvin Brees, Abner Womack,Daniel Jaegers, Mekinsey Marchbanks

Emily Scully

Page 2: Strategies for Putting the Marketing Puzzle Together … · New Crop – (19-20) Corn FAPRI Baseline Ranges August 2019 August 2019 FAPRI Projected Farm Price: Adjusted for $0.20

U.S. corn supply and use2018/19(USDAOct 10)

2019/20(USDAOct 10)

2018/19(FAPRI Aug

2019)

2019/20(FAPRI Aug

2019)

Area planted (mil. acres) 89.1 89.9 89.1 90.0

Yield (bu./harvested acre) 176.4 168.4 176.4 169.5

Production (mil. bu.) 14,420 13,779 14,420 13,901

Feed and residual use (mil. bu.) 5,618 5,300 5,275 5,189

Ethanol and coproduct use 5,376 5,400 5,425 5,458

Other domestic use 1,415 1,415 1,430 1,436

Exports 2,065 1,900 2,100 2,050

Ending stocks 2,114 1,929 2,360 2,178

Marketing yr. avg. price ($/bu.) 3.61 3.80 3.60 3.59

Source: USDA WASDE, October 2019.

Page 3: Strategies for Putting the Marketing Puzzle Together … · New Crop – (19-20) Corn FAPRI Baseline Ranges August 2019 August 2019 FAPRI Projected Farm Price: Adjusted for $0.20

WASDE USDA Corn Summary Oct. 10, 20191) U.S. Average Farm Price – Significant increase since 2017-2018

• 2019-20 USDA: $3.80 • 2018-19 USDA: $3.61 • 2017-18 USDA: $3.36• 2016-17 USDA: $3.36

2) U.S. Ending Stocks – Significantly above 10 and 20 year Average• 2019-20 USDA: (1,929 Million Bushels)• 2018-19 USDA: (2,114 Million Bushels)• 2017-18 USDA: (2,140 Million Bushels)• 10 Year Average 09/10-18/19: (1,597 Million Bushels)• 20 Year Average 99/00-18/19: (1,595 Million Bushels)

3) World Ending Corn Stocks – High level relative to 10 year average• 2019-20 World: (306 Million Metric Tons)• 2018-19 World: (324 Million Metric Tons)• 2017-18 World: (341 Million Metric Tons)• 10 Year Average 09/10-18/19: (241 Million Metric Tons)

4) U.S. Export – Moderate decline since 2017-18• 2019- 20 USDA: (1,900 Million Bushels)• 2018- 19 USDA: (2,065 Million Bushels)• 2017- 18 USDA: (2,438 Million Bushels)

Page 4: Strategies for Putting the Marketing Puzzle Together … · New Crop – (19-20) Corn FAPRI Baseline Ranges August 2019 August 2019 FAPRI Projected Farm Price: Adjusted for $0.20

10-YrAVG

Domestic and Global corn ending stocksDeclining, but remain above average.

10-YrAVG

Page 5: Strategies for Putting the Marketing Puzzle Together … · New Crop – (19-20) Corn FAPRI Baseline Ranges August 2019 August 2019 FAPRI Projected Farm Price: Adjusted for $0.20

10-YrAVG

Corn use down somewhat, but ending stocks/use ratio declining slightly.

Page 6: Strategies for Putting the Marketing Puzzle Together … · New Crop – (19-20) Corn FAPRI Baseline Ranges August 2019 August 2019 FAPRI Projected Farm Price: Adjusted for $0.20

Global corn and coarse grain use expectedto exceed World production for third straight year!

Page 7: Strategies for Putting the Marketing Puzzle Together … · New Crop – (19-20) Corn FAPRI Baseline Ranges August 2019 August 2019 FAPRI Projected Farm Price: Adjusted for $0.20
Page 8: Strategies for Putting the Marketing Puzzle Together … · New Crop – (19-20) Corn FAPRI Baseline Ranges August 2019 August 2019 FAPRI Projected Farm Price: Adjusted for $0.20
Page 9: Strategies for Putting the Marketing Puzzle Together … · New Crop – (19-20) Corn FAPRI Baseline Ranges August 2019 August 2019 FAPRI Projected Farm Price: Adjusted for $0.20

Old Crop – (18-19) Corn FAPRI Baseline Ranges August 2019

August 2019 FAPRI Price: Adjusted for $0.30 basis• Futures Price Equivalent of 2018- 2019 Projected Farm Price: $3.90• Futures Price Equivalent of FAPRI Range: $3.36 – $4.41 @ 80 Percentile • Futures Price Equivalent of 10/11/19 USDA Avg Price: $4.10

Futures Market Planning Range for old Crop Corn Adjusted for -30 cent basis

$4.78

$3.14

$3.90

$4.41

$3.36

80th

Percentile

20th

Percentile

90th

Percentile

10th

Percentile

$4.19

$3.50

70th

Percentile

30th

Percentile Dec 19 Futures on 10/11/2019

$3.98

$4.48

$4.11

$3.89

$3.60

$3.20

$3.06

$2.84

FarmPrice

Page 10: Strategies for Putting the Marketing Puzzle Together … · New Crop – (19-20) Corn FAPRI Baseline Ranges August 2019 August 2019 FAPRI Projected Farm Price: Adjusted for $0.20

New Crop – (19-20) Corn FAPRI Baseline Ranges August 2019

August 2019 FAPRI Projected Farm Price: Adjusted for $0.20 basis• Futures Price Equivalent of 2019- 2020 Projected Farm Price: $3.79• Futures Price Equivalent of FAPRI Range: $3.22 - $4.33 @ 80 Percentile

Futures Market Planning Range for New Crop Corn Adjusted for -20 cent basis

$4.71

$2.99

$3.79

$4.33

$3.22

80th

Percentile

20th

Percentile

90th

Percentile

10th

Percentile

$4.10

$3.37

70th

Percentile

30th

Percentile

DEC 20 Futures on 10/11/2019

$4.10

$4.51

$4.13

$3.90

$3.59

$3.17

$3.02

$2.79

FarmPrice

Page 11: Strategies for Putting the Marketing Puzzle Together … · New Crop – (19-20) Corn FAPRI Baseline Ranges August 2019 August 2019 FAPRI Projected Farm Price: Adjusted for $0.20

U.S. soybean supply and use2018/19(USDA Oct 10)

2019/20(USDA Oct 10)

2018/19(FAPRI

Aug 2019

2019/20(FAPRI Aug

2019)

Area planted (mil. acres) 89.2 76.5 89.2 76.7

Yield (bu./harvested acre) 50.6 46.9 51.6 48.5

Production (mil. bu.) 4,428 3,550 4,544 3,680

Crush (mil. bu.) 2,092 2,120 2,065 2,106

Other domestic use 128 128 164 129

Exports 1,748 1,775 1,700 1,778

Ending stocks 913 460 1,070 757

Marketing yr. avg. price ($/bu.) 8.48 9.00 8.50 8.43

Sources: USDA WASDE, October 2019.

Page 12: Strategies for Putting the Marketing Puzzle Together … · New Crop – (19-20) Corn FAPRI Baseline Ranges August 2019 August 2019 FAPRI Projected Farm Price: Adjusted for $0.20

WASDE-USDA Soybean Summary Oct 10, 20191) U.S. Average Farm Price – Slight increase from 2018-19

• 2019-20 USDA: $9.00• 2018-19 USDA: $8.48• 2017-18 USDA: $9.33

2) U.S. Ending Stocks – Significantly above 20 Year Average• 2019-20 USDA: ( 460 Million Bushels)• 2018- 19 USDA: (913 Million Bushels)• 2017- 18 USDA: (438 Million Bushels)• 10 Year Average 09/10-18/19: (297 Million Bushels)• 20 Year Average 99/00-18/19: (281 Million Bushels)

3) World Ending Soybean Stocks – Significantly above 10 Year average• 2019- 20 World: (99 Million Metric Tons)• 2018- 19 World: (110 Million Metric Tons)• 2017- 18 World: (99 Million Metric Ton)• 10 Year Average 09/10-18/19: (77 Million Metric Tons)• 20 Year Average 99/00-18/19: (60 Million Metric Tons)

4) U.S. Export – Slight Increase over 2018-19• 2019- 20 USDA: (1,775 Million Bushels)• 2018- 19 USDA: (1,748 Million Bushels)• 2017- 18 USDA: (2,134 Million Bushels)

Page 13: Strategies for Putting the Marketing Puzzle Together … · New Crop – (19-20) Corn FAPRI Baseline Ranges August 2019 August 2019 FAPRI Projected Farm Price: Adjusted for $0.20

10-YrAVG

Domestic ending stocks decline, but remain at very high levels!

10-YrAVG

Page 14: Strategies for Putting the Marketing Puzzle Together … · New Crop – (19-20) Corn FAPRI Baseline Ranges August 2019 August 2019 FAPRI Projected Farm Price: Adjusted for $0.20

Total soybean use disappointing.Ending stocks/use ratio lower than last year, but remains large.

10-YrAVG

Page 15: Strategies for Putting the Marketing Puzzle Together … · New Crop – (19-20) Corn FAPRI Baseline Ranges August 2019 August 2019 FAPRI Projected Farm Price: Adjusted for $0.20

Although stocks are large, global use may exceed 2019-20 production!

Page 16: Strategies for Putting the Marketing Puzzle Together … · New Crop – (19-20) Corn FAPRI Baseline Ranges August 2019 August 2019 FAPRI Projected Farm Price: Adjusted for $0.20
Page 17: Strategies for Putting the Marketing Puzzle Together … · New Crop – (19-20) Corn FAPRI Baseline Ranges August 2019 August 2019 FAPRI Projected Farm Price: Adjusted for $0.20
Page 18: Strategies for Putting the Marketing Puzzle Together … · New Crop – (19-20) Corn FAPRI Baseline Ranges August 2019 August 2019 FAPRI Projected Farm Price: Adjusted for $0.20

Old Crop – (18-19) Soybean FAPRI Baseline Ranges August 2019

August 2019 FAPRI Price: Adjusted for $0.60 basis• Futures Price Equivalent of 2018- 2019 Projected Farm Price: $9.10• Futures Price Equivalent of FAPRI Range: $7.53 - $10.76 @ 80 Percentile • Futures Price Equivalent of 10/11/19 USDA Price: Avg $9.08

Futures Market Planning Range for Old Crop Soybeans Adjusted for -60 cent basis

$11.81

$6.83

$9.10

$10.76

$7.53

80th

Percentile

20th

Percentile

90th

Percentile

10th

Percentile

$9.89

$8.05

70th

Percentile

30th

Percentile

Nov 19 Futures on 10/11/2019

$9.34

$11.21

$10.16

$9.29

$8.50

$7.45

$6.93

$6.23

FarmPrice

Page 19: Strategies for Putting the Marketing Puzzle Together … · New Crop – (19-20) Corn FAPRI Baseline Ranges August 2019 August 2019 FAPRI Projected Farm Price: Adjusted for $0.20

New Crop – (19-20) Soybean FAPRI Baseline Ranges August 2019

August 2019 FAPRI Price: Adjusted for $0.50 basis• Futures Price Equivalent of 2019- 2020 Projected Farm Price: $8.93• Futures Price Equivalent of FAPRI Range: $7.52 - $10.23 @ 80 Percentile

Futures Market Planning Range for New Crop Soybeans Adjusted for -50 cent basis

$11.11

$7.01

$8.93

$10.23

$7.52

80th

Percentile

20th

Percentile

90th

Percentile

10th

Percentile

$9.68

$7.94

70th

Percentile

30th

Percentile

Nov 20 FuturesOn 10/11/2019

$9.69

$10.61

$9.73

$9.18

$8.43

$7.44

$7.02

$6.51

FarmPrice

Page 20: Strategies for Putting the Marketing Puzzle Together … · New Crop – (19-20) Corn FAPRI Baseline Ranges August 2019 August 2019 FAPRI Projected Farm Price: Adjusted for $0.20

10-YRAVG

10-YrAVG

Page 21: Strategies for Putting the Marketing Puzzle Together … · New Crop – (19-20) Corn FAPRI Baseline Ranges August 2019 August 2019 FAPRI Projected Farm Price: Adjusted for $0.20

Global wheat production expected to exceed world use.