Strategies for Engaging Communities: Constanta-Louisville Constanta-Louisville Healthy Communities Partnership Healthy Communities Partnership Constanta Health Promotion and Healt Education Department Humana Foundation University of Louisville Louisville-Jefferson County Health Department American International Health Allian
20
Embed
Strategies for Engaging Communities: Constanta-Louisville Healthy Communities Partnership Constanta Health Promotion and Health Education Department Humana.
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Constanta Health Promotion and Health Education Department
Humana FoundationUniversity of LouisvilleLouisville-Jefferson County Health
DepartmentAmerican International Health Alliance
Strategies for Engaging Communities:
Can reach a large population
Can promote health messages frequently
Can offer accurate and timely health information
Can influence adaptation of new behaviors
Advantages (I):Advantages (I):
Strategies for Engaging Communities:
Advantages (II):Advantages (II):
Can offer opinions of important stakeholders aimed at behavior change
Can offer information about access to medical services
Can reinforce health messages transmitted by other media
Can promote and support new social norms
Strategies for Engaging Communities:
Obstacles:Obstacles:Limited distribution to rural areasDifficulty adapting to audiences with special needsTiming of broadcast sometimes does not reach
intended audience Difficulty obtaining feed-back Costs? Importance of verifying health data and facts
Strategies for Engaging Communities:
Mobilization MethodsMobilization MethodsSend news releases and hold press conferences
to announce major events: Formation of Healthy Communities Partnership Arrival of American partners Signing of Memo of Understanding SWOT analysis Survey and focus group results Launch of health programs Training program events End-of-project conference
Strategies for Engaging Communities:
Invite media to participate in all health eventsPrepare public service announcements for TV
and radioPrepare news bulletins Write frequent articles in local newspapersBroadcast weekly on local radio and TVInclude media representatives on health
promotion team
More Mobilization MethodsMore Mobilization Methods
Strategies for Engaging Communities:
Steps for Planning a TV ShowSteps for Planning a TV Show about Health Education about Health Education
1. Identify the health problem
2. Identify the target audience
3. Select the behavior needed to be reinforced or changed
4. Invite influential and well-respected guests
5. Prepare useful information about the health problem for public’s comprehension
Strategies for Engaging Communities:
1. Identify the health problem1. Identify the health problemWhy address this specific problem?Who is affected by this health problem?What are the causes of the problem?What are the beliefs, attitudes and behaviors
influencing the problem?What are possible solutions to the problem?
Strategies for Engaging Communities:
2. Identify the target audience2. Identify the target audienceWho is most frequently affected by this health
problem?Who is most easily influenced by TV
intervention (primary target audience)?Who can help target audience practice healthy
behaviors (primary, secondary and tertiary target audiences)?
Strategies for Engaging Communities:
3. Select the behavior needed to be 3. Select the behavior needed to be reinforced or changedreinforced or changed
What are the desired behaviors to be adopted?What are the actual behaviors?What current behaviors should be reinforced?
Strategies for Engaging Communities:
4. Invite influential and well-respected4. Invite influential and well-respected guestsguests
Health expertsCity officialsInternational consultantsHigh-profile individuals
(sports figures, actors, diplomats, politicians)
Strategies for Engaging Communities:
5. Prepare useful information about5. Prepare useful information aboutthe health problem for public’s the health problem for public’s comprehensioncomprehension
Use simple, easy-to-understand languageCommunicate consistent messages
Strategies for Engaging Communities:
A TV health talk showA TV health talk show
Strategies for Engaging Communities:
Examples of newspaper articles related to Examples of newspaper articles related to Healthy Communities ProgramsHealthy Communities Programs
Living in Safety
The Right to Live in Safety
A Hope – Center for Women
Who Is the Strongest ?
Who Are You ?
The Level of STIs is Increasing
And You Can Have an STI
Healthy Newborns from Healthy Mothers
Strategies for Engaging Communities:
The Playboy ScandalThe Playboy Scandal
The April 2000 issue of Playboy Romania featured an article “How to Beat Your Wife Without Leaving Marks.”
Our response to that article is an example of coordinated international response tocontroversy in the media.
Strategies for Engaging Communities:
The Playboy Scandal (continued)The Playboy Scandal (continued)
Types of response:
Television interviews on local and national news in Romania and the U.S.A.
Letters of protest from the Healthy Communities team in Constanta, Humana Inc., AIHA, USAID, InternationalWomen’s Media Foundation
Protest march in Bucharest outside office of Playboy Romania
Strategies for Engaging Communities:
The Playboy Scandal (continued)The Playboy Scandal (continued)
Positive Results:
Office for Women in Constanta received $5,000 grant from the Playboy Foundation
Playboy issued a formal apology in the media and in their magazine
Partnership presented a united front of various agenciesand concerned citizens
Created greater public awareness that domestic violence is not a laughing matter