Strategic Social Media Marketing

Brett [email protected]/in/[email protected]

Betsy [email protected]/in/[email protected]

Agenda

What are your goals?

Setting expectations

Measuring your efforts and proving value

Integrating Social Media with the marketing plan

Working with Social Media service providers

Open Forum

WHY ARE YOU DOING THIS?Setting Goals

What Is the Goal?

What Is the Goal?

•Crisis management•Build thought leadership•Increase brand awareness•Improve company image•Brand engagement•Increase website traffic

What Is the Goal?

•Introduce marketing assets (white papers, webinars, buyers guides)•Offer sales promotions•Exclusive offers/discounts•Qualify leads•Proactive customer contact

What Is the Goal?

•Open channel for solving customer problems•Allows the customer to feel heard•Opportunities for customer saves•Residual good will impact•Make customers feel special•24 x 7 operations•Customer engagement

What Is the Goal?

•Informal, low cost way to gather directional data•Float new product features/additions•Get quick customer feedback•Competitive analysis

What Is the Goal?

• Takes advantage of web as a low cost channel

• Cheaper than a press release

• CPA, cost to serve lower• Removes research

intermediary

Key Performance Indicators

Social Media Integration

Social Media & the Marketing Plan

Integrated marketing is like a ping-pong game between channels

— Gary Vaynerchuk

The Thank You Economy

http://www.youtube.com/watch?v=qt6iEGzLPjg

http://www.youtube.com/watch?v=fD1WqPGn5Ag

How was it integrated?

Working with Social Media Service Providers

It’s Not About You

How are you going to make them feel special?

What’s in it for them?

HipChameleon.com

@HipChameleonFacebook.com/HipChameleon

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Marketing Marketing

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Business Business

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Agency Deliverables

EXAMPLES

OPEN FORUM