8/22/2019 Strategic Role of Hr in Telecom Sector in India by Pushpal Ganguly (1) http://slidepdf.com/reader/full/strategic-role-of-hr-in-telecom-sector-in-india-by-pushpal-ganguly-1 1/10 STRATEGIC ROLE OF HR IN TELECOMSECTOR Presented by Pushpal Ganguly
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Strategic Role of Hr in Telecom Sector in India by Pushpal Ganguly (1)
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8/22/2019 Strategic Role of Hr in Telecom Sector in India by Pushpal Ganguly (1)
• Telecommunication plays an important role & the Indian telecomindustry is the fastest growing in the world.
• According to TRAI the no of telecom subscriber base acrossthe country has reached 653.92 million as on May 2010 anincrease of 2.49% from 638.05 million in April 2010 & by 2013service revenue of global telecom industry is expected to touch
$2.7 trillion.
• Thus Telecom sector is growing at a rapid pace in every passingyear.
• MTNL, BSNL, VSNL are the major public players whereas Airtel, Vodafone, Tata , Reliance, are the major private playerswith new entries like Uninor, MTS, Idea, Aircel etc.
• The booming domestic telecom market is has been attractinghuge amount of investment which is likely to accelerate with thelaunch & entry of new players.
• The cumulative flow of FDI in the sector during April 2000 andMarch 2010 is 8930.69 million.
8/22/2019 Strategic Role of Hr in Telecom Sector in India by Pushpal Ganguly (1)
• Strategic Perspectives :- It develops HR plan & strategies aligned to theOrganization’s strategic direction. Integrate HRM with general organizational
management . Formulate & communicative HRM policies etc.
• Organizational Design :- It analysis work process & recommend
improvement where necessary & also recommend option for organizationdesign & structure.
• Change Management :- Advice management on implications on change of employees.
• In telecom sector Bharti Airtel is the market leader and so lets discuss thestrategic role in there perspective . Basically Bharti Airtel ‘s strategic HR
role can be broadly categorized in two segments a) Resource Management& b) Competency enhancement.
• Resource Management
• Talent acquisition :- Building supply chain of talented workforce,conducting competency mapping of every role holder, etc.
• Attrition Management :- Defining a clear growth path for all employees ,
follows a multi pronged approach to address high attrition rates.• Employee Service Assurance :- Educating employees on companies HR
policies , process & conducting employee satisfaction surveys.
• Competency Enhancement:- It means enhancing the competency of employees through better Hr policies & programmes thus motivating themto give there hundred percent to the organization.
8/22/2019 Strategic Role of Hr in Telecom Sector in India by Pushpal Ganguly (1)
• Employee retention scheme should be develop more to retain theemployees in the company thus facilitating job satisfaction.
• Create more friendly atmosphere within the organization throughproper HR policies like better attrition management, by creating a
employee community which will automatically encourage them towork freely in the organization.
• An internal networking site can be created for employees whereemployees can feel free to interact with them by posting discussionon there profiles as forums which later can be checked bymanagement to determine better employee satisfaction or dissatisfaction level if there any.
8/22/2019 Strategic Role of Hr in Telecom Sector in India by Pushpal Ganguly (1)