1 /14 From pain points to opportunities: integrating biology-based and conventional crop protection PBN NOVEMBER 2019 From pain points to opportunities: integrating biology-based and conventional crop protection Harry Teicher STRATEGIC R&D MANAGEMENT CONSULTANT
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From pain points to opportunities: integrating biology-based and conventional crop protection
PBN NOVEMBER 2019
From pain points to opportunities: integrating biology-based and conventional crop protection
Harry TeicherSTRATEGIC R&D MANAGEMENT CONSULTANT
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From pain points to opportunities: integrating biology-based and conventional crop protection
PBN NOVEMBER 2019
From pain points to opportunities: ActiFry and the french‐fry industry
• 2006– French fry makers were struggling to stand apart in a market that was shrinking 10% a year.
• Industry assumptions (pain points): to make french fries, you have to fry them; frying requires a lot of oil.
• Cooking oil is expensive, and dangerous when hot. Cleaning and disposing is difficult. Using so much oil is unhealthy and fattening.
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From pain points to opportunities: integrating biology-based and conventional crop protection
PBN NOVEMBER 2019
From pain points to opportunities: ActiFry and the French‐fry industry
• ActiFry - one tablespoon of oil - 40% fewer calories and 80% less fat -easy to clean - no safety or oil disposal issues.
• Groupe SEB’s stock price jumped 5% based on this one product. Actifryremains one of Groupe SEB’s greatest successes, with sales worth € 1 billion worldwide
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From pain points to opportunities: integrating biology-based and conventional crop protection
PBN NOVEMBER 2019
The Crop Protection Industry
Estimates of global market sizes for crop protection products.
CONVENTIONALPESTICIDES: MARKET 2020
BIOLOGICALPESTICIDES:MARKET 2020
US$85B
5%
CA
GR
US$6.6B
14%
CA
GR
Global Markets, expected by 2020 (Businesswire)
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From pain points to opportunities: integrating biology-based and conventional crop protection
PBN NOVEMBER 2019
CONVENTIONALS‐ closing doors of opportunity
• Public opinion, consumer awareness
• Increasing regulatory requirements
• Resistance issues
CPI Pain Points: blocks to utility; hidden opportunities
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From pain points to opportunities: integrating biology-based and conventional crop protection
PBN NOVEMBER 2019
CPI Pain Points: blocks to utility; hidden opportunities
CONVENTIONALS‐ closing doors of opportunity
• Public opinion, consumer awareness
• Increasing regulatory requirements
• Resistance issues
• Low adoption rates
• Variable efficacy, slow action
• Specificity
• Resistance issues
• Advanced formulation needs
BIOLOGICALS‐ tentative doors of opportunity
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From pain points to opportunities: integrating biology-based and conventional crop protection
PBN NOVEMBER 2019
From pain points to opportunities: the value innovation intersection
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From pain points to opportunities: integrating biology-based and conventional crop protection
PBN NOVEMBER 2019
Value innovation by integrating biological and conventional crop protection
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From pain points to opportunities: integrating biology-based and conventional crop protection
PBN NOVEMBER 2019
Value innovation by integrating biological and conventional crop protection
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From pain points to opportunities: integrating biology-based and conventional crop protection
PBN NOVEMBER 2019
Significant strategic synergies can be anticipated by integrating biological and conventional crop protection – IPM as a component of ICM
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From pain points to opportunities: integrating biology-based and conventional crop protection
PBN NOVEMBER 2019
Fourth‐generation Strategic R&D models:
• network‐orientated
• collaborative innovation
ALLOW:
• synergism between internal and external R&D teams
• reduced cost of conducting research and development
• shared market research and market reach
Integration across disciplines is facilitated by 4th Generation SRDM models
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From pain points to opportunities: integrating biology-based and conventional crop protection
PBN NOVEMBER 2019
• a new period of innovation (biologicals, inducible plant defenses, precision ag, real‐time scouting...)
• ongoing symbiosis in the crop protection market
• need for ideation, innovation and vision across the industry
EXECUTION:
• non‐competitive industry & academia collaboration
• integrating conventional, biological and technological solutions
• generating intellectual capital through external collaborations
4th Generation R&D Management: Plant Biologicals Network
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From pain points to opportunities: integrating biology-based and conventional crop protection
PBN NOVEMBER 2019ATI 13
10Y INDUSTRY VISION
Expansion of 4th gen R&D collaborations integrating multiple strategies
Elicitation and inclusion of plant defence responses in crop protection strategies
Precision crop-signalling products• strategic placement• automatically release and
activation by weather- and pest-monitoring systems
Aerial monitoring & precision application
chemical and biological crop
protection
plant biology
technology
CURRENT INNOVATION INTERFACES
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From pain points to opportunities: integrating biology-based and conventional crop protection
PBN NOVEMBER 2019
biocomm.eu/download/PBN(password: teicher)
THE LABCOAT GUIDE TO CROP PROTECTION
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