Strategic Planning Timeline
MAROON TEAM
GOLD TEAM
TaskTeams
Communication
TaskTeams
Communication
TaskTeams
UMAA Strategic Planning Project
Process• Best Practices• 4,000 Stakeholders Engaged• Data Informed• Two Key Stakeholders:
University and Alumni• Outcomes based
Strategic Plan
Alumni-Centric Outcomes• Increasing alumni loyalty and perceived value of the relationship with the Association and the University
• Providing relevant and unique programs and services for alumni
• Increasing the number of students and young alumni engaged in meaningful Association activities
• Increasing the number of alumni participating and volunteering throughout their lives in Association programs • Influencing mass and leader opinion and behavior,
including public policy and legislation
University-Centric Outcomes• Serving as ambassadors for the University by helping to
recruit and attract great students
• Influencing, where possible, and communicating a high quality holistic student experience
• Achieving legislative and policy results that positively impact and/or further University and alumni interests
• Engaging alumni with the University in more meaningful and mutually beneficial ways
• Increasing private financial support
VISION Engage the University of Minnesota’s global community to support and advance the University’s excellence.
MISSION The University of Minnesota Alumni Association fosters a lifelong spirit of belonging and pride by connecting alumni, students, and friends to the University of Minnesota and each other. The Alumni Association advocates for the University and its alumni with a credible, independent, and collaborative voice.
CORE VALUES • Loyalty • Integrity • Diversity• Innovation • Continuous Improvement
Strategic Plan
Strategic Plan
• Engage• Partner• Advocate
What• Innovate• Communicate• Manage• Great Place
to Work
HowStrategic Objectives
“The What”
I. Engage
Establish a market-driven approach to support alumni and constituent relationships throughout their lives, with emphasis on early lifecycle engagement
II. Partner
Drive University and community partnerships through an integrated approach to building and strengthening alumni relationships with the University and each other
“The What”
III. Advocate
Develop and promote the “nextgeneration” of advocacy, which is alignedand integrated with the University’s goalsfor local, state, and federal legislativeand policy outcomes
“The What”
IV. Innovate
Build a unique, industry best-practice innovation team that positions the Alumni Association at the forefront of technology and alumni programming
“The How”
V. Communicate
Become the communications portal between alumni and the University to deliver high-impact strategic communications, news and information, and easy access for lifelong alumni connectivity
“The How”
VI. Manage
Develop and manage a business and financial model that sets the standard for “Alumni Associations 2.0”
“The How”
VII. Great place to work
Develop a performance culture that attracts and retains the best talent and makes the University of Minnesota Alumni Association a “best place” to work
“The How”