Strategic Planning Series Part I

Strategic PlanningSeries Part I:“Where Do I

Begin?”Brought to you by:

Moore Diversified Services

Presented by:

Roy Barker

Presentation Date and Time:

November 6, 2014

1:00pm – 1:30pm CST

Contact Information:

Roy Barker

[email protected]

(817) 925-8374

Thanks For Joining Us Slightly Different Format

30 Minutes If no time for questions you may email me directly at roybarker@m-d-

s.com| Please take a moment to complete the two-question survey at end of

presentation

Today’s Outline Introductions SWOT Analysis Data Driven Key Indicators

Financial Marketing Employee Turnover

Part II – Strategic Planning – “Putting It All Together” tentative date – 11/20/14

MOORE DIVERSIFIED SERVICES WWW.M-D-S.COM ROY BARKER [email protected]

mailto:[email protected]%7C

Moore Diversified Services National Full Service Boutique Consulting Firm Specializing In Senior Living and Healthcare both For Profit and Not-For-Profit 40+ Years of Experience Services Offered:

SWOT Analysis and Strategic Planning Operational Analysis/Benchmarking Marketing Analysis, Mystery Shopping, and Tactical Planning Employee Turnover Analysis and Retention Strategies Investment/Financing Advisory Services Lender Due Diligence Market/Financial Feasible Studies and Proformas Key Metric Monitoring “Shared Executive” Retainer Agreements MOORE DIVERSIFIED SERVICES WWW.M-D-S.COM

ROY BARKER [email protected]

Roy Barker, Director-Special Projects Over 15 years in the industry with MDS Education

BBA – Finance MS Gerontology – Long Term Care, Housing, and Services for the Aging Pursuing MS – Marketing and MS – Industrial and Organizational

Psychology Service

Dallas Area Agency on Aging Advisory Board Former Volunteer Long Term Care Ombudsman State of Texas Member Senior Living Round Table – Dallas and Boston

Specialties Operations Marketing Employee Retention Training/Coaching


What is Strategic Planning? Can be used for:

Corporation Business Division Community Products or Services Personnel

Vision of “where” company is headed or the destination – usually 2 to 4 years out Agreement of intended outcomes and/or results

Should be measurable Concrete Use Timelines

Decisions will shape and focus the operation End result will communicate intentions to others Differs from an Operation Plan which would be a step to accomplish Strategic Plan


Why Strategic Planning is Important

Determines a destination for your business/product/service A strategic guide to “plan your work and work your plan” A reference for staff so team is moving in the same direction Will help define use of resources and energy Used as a guide to Operational Planning Litmus Test for future decisions Provides measurable goals Used to evaluate processes and procedures When done correctly the process is as important as the results


Where to Start? Choosing a Team

Board Members and Senior Staff (include all who will be charged with achieving goals)

From across all lines, departments, and levels All seniority levels, from new to the most senior Engage a third-party moderator

Setting Up Planning Meetings Schedule a series of meetings Remove all distractions Interruptions for emergencies only Keep sessions positive Provide safe and encouraging environment

Where are you now? SWOT Analysis Data driven high level performance indicators


SWOT Analysis Strengths, Weaknesses, Opportunities, and Threats Takes a look inside and outside the company Starts planning process Determines where you are As with Strategic Planning can be used for:

Corporation Business Division Community Products or Services Personnel


The SW - Strengths and Weaknesses

This is an internal view of your company/community/product or service

Can be very diverse depending upon what is being evaluated

Could include: Strengths What does your organization do best? What’s unique about your company, community, or staff? What resources do you have access to?

Weaknesses Employees not adequately trained or not trained at all Deferred maintenance or improvements Sales process to complex or time consuming


The OT - Opportunities and Threats

This is an external view of your company/community/product or service

Impact of outside forces. Again, can be very diverse

Could include: Opportunities New trends you see New markets Organic growth through new products/services

Threats Existing competition New competition New technologies


Making SWOT Work For You Strengths – Build these

Weaknesses – Resolve these

Opportunities – Exploit these

Threats – Avoid these


Data Driven High Level Performance Indicators

Key Financial/Operational Indicators

Marketing Metrics

Employee Turnover – Aggregate Rate


Key Financial/Operational Indicators

Top Line Revenue Reconciliation

Top Line Expense Department Benchmarking

EBITDA – Net Operating Income

EBITDA – Excess Margin

Operational Cash Flow


Marketing Metrics Total Leads/Inquiries Leads/Inquiries to Vacant Units Hot Leads Leads/Inquiries to Tours Tours to Residents Closing Ratios of Marketing/Sales Team Cost of Acquisition

Leads/Inquiries Residents

Audit Digital Footprint


Employee Turnover Overall Turnover Rate

Estimated Financial Impact

Who's Leaving?

Why Are They Leaving?

Survey if Necessary Net Promoter style

Would you refer some to live here? Would you refer someone to work here? Do you plan on leaving in the next year?


Recap – Where to Begin What is a Strategic Plan?

Destination or Vision of where you want to be Communicates to others Measureable targets

Why Develop a Strategic Plan? Communicates desires To measure progress Process is as important as the plan

SWOT Analysis Internal and external view of company/community/product or service Starting point to map success

Data Driven High Level Performance Indicators Key financial indicators Marketing metrics Employee Turnover – Aggregate rate



Join me for Part II of our Strategic Planning Series

Strategic Planning – “Putting It All Together”

November 20, 2014, 1:00pm–1:30pm CST

Questions or Comments?If you have questions or comments

Please feel free to email or call Roy Barker at:

[email protected]

(817) 925-8374

Also, please complete the two-question survey following presentation. Thank you!


Strategic Planning Series Part I

Documents

strategic planning series

strategic guide

swot analysis strengths

planning meetings schedule

years of experience

senior staff

senior living

operation plan