Strategic Planning Demonstrating IT Value...IT communications team assisted with editing content, presentations, and award proposals. We also found some great stars to represent the

Strategic Planning

Demonstrating IT ValueCreating Superhero, Value-Added, Collaborative

Presentations That Drive Technical Adoption

Vanessa Hammler Kenon, Ed.D., Assistant Vice Provost of IT

Rosalind Ong De Treviño, Project Coordinator

Information TechnologyUTSA Overview

The University of Texas at San Antonio (UTSA) is an emerging Tier One research institution.

Approximately: 29,000 students

5,000 faculty and staff

150 full-time IT staff

75 part-time IT staff, mostly students

Strategic Planning Demonstrating IT Value

CIO Initiative with Management Support Acknowledgment of opportunity to increase department’s

recognition for innovation

Increase in innovation of new tools necessary for early adoption

All managers mandated a minimum of three presentations or

publications per Academic Year outside of normal department

operations

Presentations for the faculty and staff as a part of the yearly OIT Spring Tech Fest and IOL Conference.


Managing Change There was some apprehension

from those not comfortable with public speaking (Best Stars).

We found the right platform for each staff member where their skills were best suited.

Many found themselves to be better communicators than they originally thought.


Managing Change IT communications team assisted

with editing content, presentations, and award proposals.

We also found some great stars to represent the department and not just from management.

We’ve also presented numerous award opportunities for the department.


Managing Change Global opportunities: Our proposals have been

accepted and presented Australia, Japan, and

China.

All our information is shared through

University communication channels to boost

interest among faculty and staff in OIT courses

and new IT tools.


Strategies That Have Helped Drive Adoption Governance and detailed project

plans with timelines

Creative communications & marketing

Training resources, including classes, and after class online and staff support

Evaluation & follow up


CIO Initiative Examples Articles in:

Magazines, journals, blogs, newsletters, social media pages

Presentations at: Local technology groups to include the

Chambers State events, conferences, and

workshops (such as TASSCC) Large national events such AERA,

Blackboard World, Microsoft TechEd, SXSW

Renowned international events such as Gartner and Higher Education Reform


Promoting IT to the Organization Almanac

OIT Spring Tech Fest, Educational Experience Film Festival (E2F2), Innovations in Online Learning (IOL)

Information sessions

Brochures

Campus-wide presentations and appearances

UTSA Today

Samples available to view.


UTSA Today Article: OIT staffers participate in SXSWedu Bill and Melinda Gates Summithttp://www.utsa.edu/today/2015/03/oitsxsw.html

OIT Almanac

A documented account of the impact the department has had throughout the year is important as most IT departments work on several projects at once, moving quickly on to new projects once completed.


https://utsacloud-public.sharepoint.com/Lists/Photos/PDFDocuments/Almanac2014.pdf

https://utsacloud-public.sharepoint.com/Lists/Photos/PDFDocuments/Almanac2014.pdf

OIT Spring Tech Festival Two-day event

Free for university students, faculty, and staff

Free for vendors

Interactive tracking online prior to event

Tracked to student, faculty, and staff interest

Program samples available in your packets www.utsa.edu/oit/oitspringtechfest


http://www.utsa.edu/oit/oitspringtechfest

Information SessionWhenever OIT launches a new product, customers are informed about the helpful resources available to make adoption as smooth as possible. These resources can include updated product webpages or dates to attend product information sessions in-person and through Skype for Business.


Training Resources

Resources such as hands-on-training can be invaluable in increasing user comfort with new technology and encouraging use of product features they may not be aware of. Includes ongoing support

after the class has finished


Getting Started - Communicating Your Message

We created a strategy and developed a plan for communication by asking: What value does IT want to demonstrate to customers?

Which customers will be targeted?

Why would the customers want to use this product?

How will the product help the customers?

What is the most effective way to approach this?


Event Organization

Buy-in and support needed from the entire organization, from network technicians to senior managers.


Know the AudienceIdentifying your target audience and their needs will help you design a message to which they will be receptive.

Questions we asked: Which customers are we targeting?

How do they want to hear from us?

How often do they want to hear from us?


Develop a Call to ActionWhen you have identified the information you will communicate, you will need to ask: What do you want the audience to do with this information?

Attend an event or training

Sign up for your email list/social media

Visit your website


Marketing Email

Social Media

Flyers

Posters

Digital Signage (Rowdy Vision)

Website


Set Goals

Measuring your marketing efforts can help you stay on track and adjust direction if needed.

Set project limits and attainable measures.

What defines a successful campaign?

Are there different goals for different prospects?


2015 OIT Spring Tech Fest Website


The main page of the Tech Fest website features all the relevant information about the conference in one location. Agenda Session Matrix Registration Map Sponsor Information

www.utsa.edu/oit/oitspringtechfest

http://www.utsa.edu/oit/oitspringtechfest


The agenda details the schedule for the two-day event. Breakout sessions Keynote speakers Other important

information such as the Vendor Fair and meals

2015 OIT Spring Tech Fest Website - Agenda


The session matrix provides a list of each presentation of the conference. A guide on the right side of the page indicates to visitors:

Intended session audience:students, faculty, and staff

Themes: each session was assigned one or more of the following themes: leadership & innovation, course development, video production, data management, and collaboration

2015 OIT Spring Tech Fest Website – Session Matrix


Each session has a dedicated page that details

Presenters Location and time Theme and provides a brief

description of the topic.

2015 OIT Spring Tech Fest Website – Session Page

Follow-Up & Identify Future Areas of FocusAssessing the response to your campaign can demonstrate how effectively your message was received and identify areas that will make future efforts more successful.

Targeted surveys for product launches, events, and other single efforts Annual satisfaction surveys Focus groups


Questions

Vanessa Hammler Kenon, Ed.D. Assistant Vice Provost of IT [email protected]


Rosalind K. Ong de TreviñoProject [email protected]

Contact OIT at:[email protected]

mailto:[email protected]