Strategic Planning as Communicative Process

Enewetak, Marshall Islands | Miroslav Druckmueller, 2009

Strategic Planning as Communicative Process

Yulia An | Matrikel-Nr. 52928

Trends in Media and Communication Science

Institute of Media and Communication ScienceTechnische Universität Ilmenau

Enewetak, Marshall Islands | Miroslav Druckmueller, 2009

Enewetak, Marshall Islands | Miroslav Druckmueller, 2009

...as communication

...as practices

OrganizatiOnal studies

Strategic planning

...as routines

...as institutions

institutiOnal message

rOutines as text–talK

strategy as practice (sap)

strategy as practice (sap)

practitioners practices praxis

strategy as practice (sap)

practitioners practices praxis

Wolf, C., & Floyd, S. (2013). Strategic planning research: Toward a theory-driven agenda. Journal of Management, 1-35. doi: 10.1177/0149206313478185

– strategy’s actors, the strategists who both perform this activity and carry its practices.

• Attitudes toward planning• Top manager roles• Middle manager roles• Strategic planning professionals

strategy as practice (sap)

practitioners practices praxis

– shared routines of behavior, including traditions, norms and procedures for thinking, acting and using «things».

• Formality• Flexibility• Participation• Routinization• Ritualization

Wolf, C., & Floyd, S. (2013). Strategic planning research: Toward a theory-driven agenda. Journal of Management, 1-35. doi: 10.1177/0149206313478185

strategy as practice (sap)

practitioners practices praxis

Wolf, C., & Floyd, S. (2013). Strategic planning research: Toward a theory-driven agenda. Journal of Management, 1-35. doi: 10.1177/0149206313478185

– actual activity, what people do in practice.

• Strategic plans• Strategy workshops• Analytical tools• Creativity tools

Montreal School (co-orientation)

Four-flows model

System constitution (Luhmann)

Activity theoryStructuration theoryBourdieu, Foucault

Strategy artifactsStrategizing

theOries within sap

Montreal School (co-orientation)

Activity theory

Strategy artifact:strategic plan

strategic planning as

cOmmunicative prOcess

Spee, A. P., & Jarzabkowski, P. (2011). Strategic planning as communicative process. Organization Studies,32(9), 1217-1245. doi: 10.1177/0170840611411387

strategy as practice (sap)

Cooren, F., Kuhn, T., Cornelissen, J. P., & Clark, T. (2011). Communication, organizing and organization: An overview and introduction to the special issue. Organization Studies, 32(9), 1149-1170.

Corradi, G., Gherardi, S., & Verzelloni, L. (2010). Through the practice lens: Where is the bandwagon of practice-based studies heading? Management Learning, 41(3), 265-283.

Geiger, D. (2009). Revisiting the concept of practice: Toward an argumentative understanding of practicing. Management Learning, 40(2), 129-144.

Jarzabkowski, P. (2003). Strategic practices: An activity theory perspective on continuity and change. Journal of Management Studies, 40(1), 23-55.

Jarzabkowski, P. (2005). Sage Strategy Series: Strategy as practice: An activity-based approach. London: SAGE Publications Ltd.

Schoeneborn, D., & Sandhu, S. (2013). When birds of different feather flock together: The emerging debate on “organization as communication” in the German-speaking countries. Management Communication Quarterly,27(2), 303-313.

Spee, A. P., & Jarzabkowski, P. (2011). Strategic planning as communicative process. Organization Studies,32(9), 1217-1245.

Whittington, R., & Vaara, E. (2012). Strategy-as-Practice: Taking Social Practices Seriously. Academy of Management Annals, 6(1), 285-336.

Wolf, C., & Floyd, S. (2013). Strategic planning research: Toward a theory-driven agenda. Journal of Management, 1-35.

suggested readings

Questions & Comments

[email protected] www.slideshare.net/JulAhn

Trends in Media and Communication Science

Institute of Media and Communication ScienceTechnische Universität Ilmenau