The “big picture” of what your doing and where it is going
Helps determine where your going over the next year or more
Vision – Developing a clear understanding of what is your preferred future
Mission – Developing a sound statement about why you exist
Core Values and Beliefs – Describes behaviors and ideas that are important to your organization
Strategic Issues – The issues that create a gap between the ideal and reality
Operational Plans – How are you going to achieve your vision?
Where organization is headed -- Strategic vision and business mission
Action approaches to achieve targeted results -- A comprehensive strategy
Short and long term performance targets -- Strategic and financial objectives
Takes you outside the day-to-day activities of your organization or project and helps give you clarity about what you actually want to achieve and how to go about achieving it rather than a plan of action for day-to-day operations.
1. Environmental Analysis: External & Internal
2. Developing a Mission and Vision
3. Setting Primary Strategic Directions & Goals
4. Crafting Strategy and Action Plans for Each Goal
5. Implementing and Executing the Strategy
6. Evaluating Performance
7. Initiating Corrective Adjustments
S Strengths Internal Environment
W Weaknesses O Opportunities
External Environment T Threats
Regardless of whether your organization is future planning for specific products, work, personal or any other area, the SWOT analysis process is the same.
Implementation and execution is an
action-oriented, “make-it-happen”
process involving people management,
developing competencies and
capabilities, budgeting, policy-making,
motivating, culture-building, and
leadership