Strategic Plan

Strategic Plan

By Aliomar Galvao

Overview St

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• NIELSEN SCHOOL EDUCATION (NES) was founded in 2003, as a tourism and hospitality training centre.• At time: the market for vocational education supported in the tourism industry and wineries.• A key success: training of mid-level manager.• Had loss of students in recent years.

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

180295 353 427

521615 689 669 651

615

Students per yearStudent

Source: NSE

By Aliomar Galvao

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anLoss of international students.

Overview

2003 2004 2005 2006 2007 2008 2009 2010 2011 20120

50

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DomesticInternacional

Source: NSE

By Aliomar Galvao

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Scenario of Opportunity

• Adelaide’s renowned education sector.

• The Economist Intelligence Unit: Adelaide is consistently

ranked as one of the 10 most liveable cities in the world.

• Executive School located in Adelaide (South Australia):

- The University of Adelaide Business School ;

- University of South Australia (UniSA) ;

- Flinders Business School (Flinders University).

By Aliomar Galvao

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Scenario of Opportunity• South Australia: 304 major projects either underway or in the pipeline, value of $94 billion (until 2018).

. Minerals & Energy (42%)

. Defence (20%)

. Urban Development (16%)

. Manufacturing & Industrial Development (7%)

. Health, Education & Other Services (5%)

. Infrastructure (5%)

. Water Management (4%)Source: Department for Manufacturing, Innovation, Trade, Resources and Energy – Government South Australia (February 2013) By Aliomar Galvao

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Questions to think:1. How many new leaders?2. Which needs education for leaders?3. Will the demand be answered only by 3 universities?

Like aging generals, many academic leaders appear to be planning for the previous war, not

the next one.Kenneth C. Green

Mark Hopkins and the Digital Log

By Aliomar Galvao

StakeholdersSt

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Students:• Attract high-quality ethically diverse students.• High-quality student promotes : 1. Visibility to business; 2. Higher profitability; 3. Valuation to business.

Allumni as reference: valuation to business

Hight quality employee higher participation in decision-making, better level management .

High-quality trainner: curriculum / program excellence, faculty credentials, contacts with business and industry.

By Aliomar Galvao

StakeholdersSt

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• Banks: interest in the success as a customer, can generate incentives.• Government: can endure Pro-investment programs.

By Aliomar Galvao

Mission Statement

Stra

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an• Be a world leader in generating new knowledge in the

emerging global economic and business paradigm, and

providing thought leadership to students, corporate

executives and policy makers so that they can be agents of

both economic prosperity and transformative social change.

• We want to be counted among the top business schools in

this country and the world.

• We want to be known for superb scholarship, excellent

students and flawless operations, not just among those who

know us well, but everyone. By Aliomar Galvao

Shared Values

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• Excellence

• Student Focus

• Business and Intellectual Leadership

• Innovation / Creativy

• Mutually Supportive Community

• Enterprise-level Engagement

• Social Consciousness

• Ethical Perspectives

By Aliomar Galvao

P E S T E LSt

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Strong Economic Credentials

• Australia has recorded over two decades of uninterrupted

annual growth to 2012.

• In the five years from 2008 to 2012 Australia was the most

resilient economy (on a five year average) according to

Institute for Management Development.

• The IMF estimate that in 2013 the Australian Government’s

net debt will be 12.4 per cent of GDP well below the average

of 79.1 per cent for advanced economies.By Aliomar Galvao

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Stable Political and Legal Environment

• Australia’s political environment is stable and open

providing investors with a high degree of certainty and

confidence.

• Australia’s legal framework is efficient and transparent

driven by a strong system of checks and balances.

By Aliomar Galvao

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Adelaide: The most liveable city

• The 5th most liveable city in the world by the Economist

Intelligence Unit.

• The most liveable city in Australia by the Property Council

of Australia.

• The cheapest of the Australian mainland capital cities

according to Mercer’s Cost of Living Survey.

• The safest city in Australia by Suncorp Bank’s Family

Friendly City Index.By Aliomar Galvao

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A Government Open For BusinessThe South Australian Government is pro investment, supporting business including:• Direct access to key government decision-makers.• A dedicated Invest in South Australia team and renowned case management service to streamline investors’ establishment and approvals processes.• An ambitious and successful red tape reduction program.• A commitment to create 100,000 training places within broader activity to meet industry demand for skilled workers.• Pro-investment programs including the Plan for Accelerating Exploration (PACE), which has resulted in extraordinary growth in the State’s minerals and energy sector. By Aliomar Galvao

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Location

• South Australia is located at the centre of Australia’s road,

rail and air logistics networks; with time and cost advantages

for air and sea freight transport to key Asian markets.

• KPMG ranked Adelaide as having lower business location

costs than Sydney, Melbourne and Brisbane in their 2012

international business location costs study.

By Aliomar Galvao

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Labour Costs – South Australian labour costs are 10% below

the Australian average (including 20% below Western

Australia, and up to 10% below New South Wales,

Queensland and Victoria).

• Property Prices – Adelaide’s residential, commercial and

industrial property prices are amongst the lowest of

Australia’s mainland capital cities.

• Construction Price – Adelaide is competitive in terms of

construction costs for the development of new multi-

residential, commercial and industrial properties.By Aliomar Galvao

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Natural Advantages of a Pristine Environment

• Food & wine is South Australia’s largest export earner with

high quality grains, wine, seafood, meat, dairy, fruit and

vegetables grown and produced in diverse, pristine, natural

environments across the State.

Forestry

• 188,000 ha of plantations; • Softwood Radiata pine;

Hardwood Tasmanian Blue Gums

By Aliomar Galvao

SWOT Anlysis

Stra

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anStrenghts* the cutting edge of curriculum design and delivery; * dedicated teachers * high quality pastoral care; * quality premises that motivate students to attend classes and to learn; * an education provider to which students will always refer their friends.

Weakness* Build trainner team for executive education• Build programm

By Aliomar Galvao

Opportunity* All figures presented in PASTEL Analysis.

Threats* Competitors get ready for demand• New competitors•

K P I’ sMeasures of success

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• Ranking of individual programs

• Student satisfaction

• Retention of top faculty

• Instructional excellence

• Student placement

• Success of students after placement

• Professional development experiences for students.

• Faculty research quality, productivity and impact

By Aliomar Galvao

ConclusionSt

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The current environment demands increasing accountability from business schools especially those schools seeking AACSB accreditation. The proposed framework centered on the Balanced Scorecard approach offers an alternative for developing and implementing a strategic performance management system in a business school.

The implementation of a strategy based on the mission statement requires communication and active participation by not only the business school faculty but the faculty and administrators across the campus.

By Aliomar Galvao

ConclusionSt

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This would lead to consistent messages and sets of priorities throughout each academic school or division. Through continuous improvement, each faculty member will gain a thorough understanding and appreciation for the strategy, implementation of planning, and results achieved.

A successful BSC can provide feedback to the administration and faculty that can lead to a long-term process that will foster individual and collective growth resulting in improved organizational performance.

By Aliomar Galvao

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Thank You!

By Aliomar Galvao