Strategic marketing planning framework Part One

Tyler Sass The Marketing Guy

Tyler Sass The Marketing Guy

Strategic Marketing Planning Frame Work

• Why You need one• Step One Dat SWOT• Shameless Self- Promotion (TWO TIMES)

Shameless Self Promotion

• I am looking for a Job in the Field of Marketing and Business Development

• If you know a fun company with a cool idea let me know by calling me at (714) 408-8759 or emailing me at [email protected]

The SWOT

Strengths

• If Everyone is Doing it it’s not a strength• If it’s great customer service its not a strength

Brain Storm Page

Weaknesses

• Anonymously write 5 things down• Tally them up on a board• Average them and the 5 most common are

your top 5.

Opportunity

• Trends• Culture• The Government

Threats

• The Government• Law Suits• Employee Theft

That’s All Folks!

• That’s it for Part One• In The Next Video We will Cover Your

Sustainable Competitive Advantage and the 4 P’s of Marketing

Shameless Self Promotion

• I am looking for a Job in the Field of Marketing and Business Development

• If you know a fun company with a cool idea let me know by calling me at (714) 408-8759 or emailing me at [email protected]