Strategic Management Report - Fresh Foods Inc

8/3/2019 Strategic Management Report - Fresh Foods Inc

1/18

Fresh Foods Inc.A Strategic Insight

Report by:

Roger Eli

Asif Hashmi


2/18

PORTFOLIO

Fresh Food Pvt. Ltd. has come a long way in the foodsector since its beginning and today they have a strongportfolio of 7 product lines that help consumers chooseand live the life-styles of their choice around the globe.


3/18

VISION

We will be a brand of choices for consumers as seekingHalal and Convenient food products in the Global HalalFood Markets. We will achieve this vision by continuouslygiving our customers true value for their money,developing our people, improving the way we work andthus developing a business model of excellence.


4/18

MISSION

Our mission is to provide our customers Halal, Hygienic,Healthy, Nutritional, and Convenient food products;through our customer driven and service orienteddynamic team. We strive to do business in accordancewith the Islamic Guidance and to develop a businessmodel of excellence


5/18

MARKETING OBJECTIVE

With a brand vision of Adding taste to life globally and to

provide healthy food products with nutrition, taste andconvenience for individual within and acrossgeographical boundaries, It helps the consumersdefine and practice their life style without compromisingon its pace taste


6/18

PRODUCT LINE Fresh Foods Mayonnaise

Fresh Foods Chicken Spread

Fresh Foods Sandwich Spread Fresh Foods Olive Spread

Fresh Foods Chocolate Spread

Fresh Foods Natural Honey

Fresh Foods Pizza Spread

In addition, a few more innovations are inpipeline and are expected to be marketedsoon


7/18

MARKET POSITIONING

The brand has attained considerable popularity among upper

middle class consumers with over 80 percent share in its category

in retail market of Pakistan. The product has been rated on top inattributes of quality and familiarity and it come on the top of the

mid products which indicate that it has earned its name because

of good consumers experience with this relatively new food

product. Affordability and availability were rated as third and

forth consecutively. As the brand name entails the core

positioning is on freshness and good hygiene.


8/18

IFE MATRIX

Strength Weight Rating W. Score Brand Image 0.16 3 0.48 Brand recall is high 0.10 3 0.30 Quality is one of the best in the market 0.20 3 0.60 Mayonnaise 0.20 4 0.80 Employee morale is excellent 0.20 3 0.60Weaknesses

Multiple brand therefore lack of focus 0.05

1

0.05

Access to resources 0.05 2 0.10 Costly Products 0.04 1 0.04

Total 1.00 2.97


9/18

EFE MATRIX

OPPORTUNITIES Weight Rating W. Score Hygiene Consciousness 0.15 2 0.30 Introduced innovative products 0.10 4 0.40 Relatively Good Market Growth 0.10 3 0.30 Global Expansion 0.25 3 0.75 Social Changes 0.26 3 0.78THREATS Bigger competition in the market 0.05 2 0.10 Economic Conditions specially inflation 0.05 1 0.05 People become health conscious 0.04 2 0.08Total 1.00 2.76


10/18

BCG MATRIX

Stars Question MarkMayonnaise lie in Stars as there

is too much market growth andindustry as well.

Honey lie in question market

because there is much share inmarket but slow industry growth in

current product.Cash Cow Dog

Chicken Spread lie In Cashcow as industry growth is still

but market growth is low.Olive Spread lie in dog because nomore potential growth in market as

well as in industry.


11/18

SPACE MATRIX

Financial Strength

Ratings Return on investment 4

Inventory Turnover 3

Earning Per Share 3

TOTAL 10


12/18

SPACE MATRIXCompetitive Advantage

Product Quality -1 Market Share -2

Customer Loyalty -3

Control over suppliers

and distributors -2

TOTAL -8


13/18

SPACE MATRIX

Environmental Stability

Rate of inflation -6Competitive pressure -4

Risk involved in the business -3

Technological Changes -2

TOTAL -15


14/18

Industry Strength

Growth Potential 5 Financial Stability 4

Resource utilization 3

TOTAL 12


15/18

SPACE MATRIXConclusion:

FS Average Score: 3.33

CA Average Score: -2.0

ES Average Score:-3.75

IS Average Score: 4.00

Directional Vector Coordinates: X-Axis:-2+4= 2.00

Y-Axis:-3.75+3.33= -0.42

So as per the score, Fresh Food can go with eitherAggressive or Conservative Strategy.


16/18

QPSMOpportunitiesKey Factors

Product

DevelopmentMarket

PenetrationWeight AS TAS AS TAS

Hygiene Consciousness 0.15 3 0.45 1 0.15 Introduced innovative

products 0.10 4 0.40 1 0.10 Relatively Good Market

Growth0.10 4 0.40 3 0.30

Global Expansion 0.25 3 0.75 1 0.25 Social Changes 0.26 4 1.04 2 0.52


17/18

QPSMOpportunitiesKey Factors

Product

DevelopmentMarket

PenetrationWeight AS TAS AS TAS


18/18

Strategic Management Report - Fresh Foods Inc

Documents