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Strategic Management - Jaipur National Univ JNU/MBA/MBA - International Business... · PDF file 6.1.1 Nature of Strategy Implementation ... 6.5 Resource Allocation ... 8.1 An Overview

Mar 15, 2020

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  • Strategic Management

  • This book is a part of the course by Jaipur National University, Jaipur. This book contains the course content for Strategic Management.

    JNU, Jaipur First Edition 2013

    The content in the book is copyright of JNU. All rights reserved. No part of the content may in any form or by any electronic, mechanical, photocopying, recording, or any other means be reproduced, stored in a retrieval system or be broadcast or transmitted without the prior permission of the publisher.

    JNU makes reasonable endeavours to ensure content is current and accurate. JNU reserves the right to alter the content whenever the need arises, and to vary it at any time without prior notice.

  • I/JNU OLE

    Index

    ContentI. ...................................................................... II

    List of FiguresII. .......................................................VIII

    List of TablesIII. ...........................................................IX

    AbbreviationsIV. .......................................................... X

    Case StudyV. .............................................................. 137

    BibliographyVI. ......................................................... 142

    Self Assessment AnswersVII. ................................... 145

    Book at a Glance

  • II/JNU OLE

    Contents

    Chapter I ....................................................................................................................................................... 1 Introduction to Business policy ................................................................................................................... 1 Aim ................................................................................................................................................................ 1 Objectives ...................................................................................................................................................... 1 Learning outcomes ......................................................................................................................................... 1 1.1 Introduction to Business Policy .............................................................................................................. 2 1.2 Evolution of Business Policy as a Discipline .......................................................................................... 2 1.2.1 The Genesis of Business Day ................................................................................................. 2 1.2.2 Evolution based on Managerial Practices ................................................................................ 2 1.2.3 Historical Perspective of the Evolution of Business Policy .................................................... 2 1.2.4 Pointers to the Future ............................................................................................................... 3 1.3 Meaning of Business Policy ..................................................................................................................... 3 1.3.1 Definitions ............................................................................................................................... 3 1.3.2 Need of Business Policy .......................................................................................................... 3 1.3.3 Essentials of a Good Business Policy ...................................................................................... 4 1.3.4 Role of Business Policy ........................................................................................................... 4 1.3.5 Different Types of Business Policy .......................................................................................... 5 1.3.6 Strategic Business Unit ( SBU) ............................................................................................... 7 1.4 Importance of Business Policy ................................................................................................................. 7 1.4.1 For Learning the Course .......................................................................................................... 7 1.4.2 For Understanding the Business Environment ........................................................................ 8 1.4.3 For Understanding the Organisation ........................................................................................ 8 1.4.4 For Personal Development ....................................................................................................... 8 1.5 Purpose of Business Policy ...................................................................................................................... 8 1.6 Objectives of Business Policy .................................................................................................................. 9 1.6.1 In Terms of Knowledge ........................................................................................................... 9 1.6.2 In Terms of Skills ................................................................................................................... 10 1.6.3 In terms of Attitude ................................................................................................................ 10 Summary ......................................................................................................................................................11 References ....................................................................................................................................................11 Recommended Reading ..............................................................................................................................11 Self Assessment ........................................................................................................................................... 12

    Chapter II ................................................................................................................................................... 14 An Overview of Strategy Management .................................................................................................... 14 Aim .............................................................................................................................................................. 14 Objectives .................................................................................................................................................... 14 Learning outcomes ....................................................................................................................................... 14 2.1 An Overview of Strategy Management ................................................................................................. 15 2.1.1 Definition of Strategy ............................................................................................................ 15 2.1.2 Types of Strategy ................................................................................................................... 15 2.1.3 Organisation and Strategy ...................................................................................................... 16 2.1.4 Forms of Strategy ................................................................................................................... 17 2.1.5 Strategic Environment ........................................................................................................... 19 2.1.6 Meaning of Strategy Management ......................................................................................... 19 2.1.7 Strategic Management Process .............................................................................................. 20 2.1.8 Facets of Strategic Management ............................................................................................ 21 2.2 Strategic Decision Making Process ....................................................................................................... 22 2.3 Functional Strategic Decisions .............................................................................................................. 23 2.3.1 Financial Decisions ................................................................................................................ 24 2.3.2 Marketing Decisions .............................................................................................................. 24 2.3.3 Production and Operations Decisions .................................................................................... 24 2.3.4 Pricing Decisions ................................................................................................................... 24

  • III/JNU OLE

    2.3.5 Distribution Decisions ........................................................................................................... 24 2.4 Strategic Planning .................................................................................................................................. 25 2.4.1 Dimensions of Planning ......................................................................................................... 25 2.4.2 Strategic Planning and Control .............................................................................................. 25 2.4.3 Strategic Choice ..................................................................................................................... 25 2.4.4 Strategic Forecasting .............................................................................................................. 26 2.5 Levels of Strategic Management

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