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Strategic Management

MBA Second Year

(General)Paper No. 2.6

School of Distance EducationBharathiar University, Coimbatore - 641 046

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Author: Upendra Kachru

Copyright 2008, Bharathiar University

All Rights Reserved

Produced and Printed

by

EXCEL BOOKS PRIVATE LIMITED

A-45, Naraina, Phase-I,

New Delhi-110028

fo r

SCHOOL OF DISTANCE EDUCATION

Bharathiar University

Coimbatore-641046

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Page No.

UNIT I

Lesson 1 Corporate Strategic Planning 7

Lesson 2 Strategic Management Practice in India 53

UNIT II

Lesson 3 Environmental Analysis of a Firm 65

Lesson 4 Internal Analysis of Firm 89

UNIT III

Lesson 5 Strategy Formulation 129

Lesson 6 Strategies of Leading Indian Companies 144

UNIT IV

Lesson 7 Tools of Strategic Planning and Evaluation 177

Lesson 8 Life Cycle Approach to Strategic Planning 194

UNIT V

Lesson 9 Strategy Implementation 207

Lesson 10 Strategy Control 231

Model Question Paper 251

CONTENTS

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STRATEGIC MANAGEMENT

SYLLABUS

UNIT I

Corporate strategic planning - Mission - Vision of the firm - Development, maintenance

and the role of leader - Hierarchal levels of planning - strategic planning process. Strategic

management Practice in India, Family run corporates.

UNIT II

Environmental Analysis & Internal Analysis of Firm: General environment scanning,

competitive & environmental analysis - to identify opportunities & threat - Assessing

internal environment through functional approach and value chain - identifying critical

success factors - to identify the strength & weakness - SWOT audit - core competence

-Stakeholders' expectations, Scenario-planning - industry analysis.

UNIT III

Strategy Formulation: Generic strategies - Grand strategies - Strategies of leading Indian

companies - The role of diversification -limit - means and forms. Strategic management

for small organisations, non- profit organizations and large multi product and multiple

market organisations.

UNIT IV

Tools of Strategy Planning and Evaluation: Competitive cost dynamics - experience curve-

BCG approach - cash flow implication. IA -BS matrix - A.D Littles Life -cycle approach

to strategic planning - Business portfolio balancing - Assessment of economic contribution

of strategy - Strategic funds programming.

UNIT V

Strategy Implement & Control: Various approach to implementation of strategy - Matching

organization structure with strategy - 7Smodel - Strategic control process - Du Pont's

control model and other Quantitative and Qualitative tools - Balanced score card -

M.Porter's approach for Globalization - Future of Strategic Management.

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