Strategic Leadership at Coca-Cola - The Real Thing - Group 8

AT

LEADERS

Robert Goizueta

Tenure as CEO– March 1981 to October 1997

Born in Havana, Cuba, 1931

Family Sugar refining Business

Majored in chemical Engineering

Joined Coke at $500 as chemist

Rose to become the CTO and later the CEO in 1981

Chemist to CEO…

Gouizueta Effect

• Stock Price Increased 5829 %

• Market value grew 34 times from $4.3 billion to $147 billion

• Return on Equity 20 % to 60%

• Revenues increased from $4.8 billion to $18.5 billion

Goizueta Effect - How

Goizueta Effect - How Calculated Risk

Goizueta Effect - How

Right senseof

Direction

Goizueta Effect - HowRELATIONSHIP

Enter Douglas Ivester

Tenure as CEO– October 1997 to February 2000

Rise in the Company

1980

1979

1990

1997

Assistant Controller at Coca-Cola

Promoted as CFO. Creation of CCE

President of Coca-Cola

Promoted at CEO

Leadership Style

• Viral growth

• Data- centric

• Methodical

Leadership Style

• Focus on learning

• Customer-focus

• Chess- Board Philosophy

Perception

Perception

Blunders!

The Belgian Saga Racial Discrimination

Lawsuit

Blunders!

Enter Douglas Daft

Tenure as CEO– February 2000 to February 2004

Planning Officer (1969)

Vice-President (1982)

President (1988)

COO (1999)

CEO (2000)

Career

Daft Effect

Daft Effect

Daft Effect

Thank you

Group 22a:-PradeepMadhuraMunvarGauri