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Strategic
Development
of the
Industrial
Powerhouse
Product
Copyright® Rebanks Consulting Ltd. Reproduction in whole or in part of any content in this presentation including images, graphics, logos, and written content is an infringement of copyright.
Do we really belong together?
Heritage
Economic
development
All she thinks about is money Why should I support his
silly hobby?
What is this relationship?
Comparative Performance
Allocation of Resources
Manufacturing
Financial Services
Agriculture
Tourism
Nuclear
Creative and Cultural
Service Sector
Public Sector
What do I know?
“Excellent piece of work” ICOMOS“Paradigm changing” “Very excellent” UNESCO
So what is Industrial Powerhouse exactly?
An idea/story/stories40,50 or 90 attractionsA marketing campaign/WebsiteA collection of cultural attractionsAn attraction investment programme
But it needs to be a coherent product…
D.I.V.O.R.C.E. Approach
M.A.R.R.I.A.G.E approach
2009 2010 2011 2012
People’s History Museum launched
Industrial Revolutionaries Exhibition –Harris Art Gallery Preston
Real People – Real Lives Bolton Museum, Permanent Exhibition
Launch of New Museum of Liverpool
Launch of Refurbished MOSI, Manchester
150th anniversary of invention of internal combustion engine
200th anniversary of birth of Elisabeth Gaskell – BBC celebration
Pompidou MetzDundee V&A –£47 million – 500,000 visitors,900 indirect jobs
British Museum –£135m extension planned
Abu Dhabi - $27 billion
Guggenheim, Maritime Museum, Performing Arts Centre…Abu Dhabi Louvre - $500 million for name rights
- $546 million for 10 years expertise- $52 million to build collection
Abu Dhabi – A $27 billion reminder…Cultural heritage - some places have to buy it… but why bother…
Because everywhere sensible wants to avoid
being caught in the ‘Clone Trap’…
“There are over 1,000 locations in Europe alone, all promoting exactly the same thing, looking identical and representing themselves in similar ways – through pictures of people playing golf, people in call centres, airplanes taking off. These places have become commodities, indistinguishable from one another and offering little or no added value”
Sean Young of Locum Consulting
Because culturally-motivated visitors
spend more…•16% of Staying Visitors
•Current 2 Year Value £4,395
•Trip Spend £788Familiar Families
•14% of Staying Visitors
•Current 2 Year Value £3,969
•Trip Spend £955 Cultured Families
•16% of Staying Visitors
•Current 2 Year Value £3444
•Trip Spend £643
Frequent Adventurous Independents
•15% of Staying Visitors
•Current 2 Year Value £2,490
•Trip Spend £557Old Scenery Watchers
•17% of Staying Visitors
•Current 2 Year Value £2,290
•Trip Spend £539Wilderness Couples
•22% of Staying Visitors
•Current 2 Year value £1,541
•Trip Spend £745New Explorers
Because new technologies and ideas make
this work better than ever before…
Because if we don’t others will…
Because this story is our ‘cultural glue’ it
binds our places and stories together…
Because this our story…
These are the places that invented the modern world – a global epicentre
This isn’t about the past, its about the future… But we need your help.