STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21 Strategic design as catalyst for organizational innovativeness HelsIT 2015 JOAKIM FORMO User Experience Lab | Ericsson Research
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Strategic design as catalyst for organizational innovativeness
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
Strategic design as catalyst for organizational innovativenessHelsIT 2015 JOAKIM FORMOUser Experience Lab | Ericsson Research
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
what this talk is about
› What is strategic design? › How does it work? › What does it do?
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
Arts & Humanities
narratives meaning
inquiry
facts data solutions
Science & EngineeringSTRATEGIC
DESIGN
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
what
›Applying traditional design principles, evolved in the process of designing objects, to larger issues that do not necessarily involve objects at all.
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
Designed objects and user interfaces
Education City planning
Organizations Healthcare
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
“You have to stop thinking in terms of 19th century bureaucratic rules, where everything is on paper. That ends up meaning redesigning government and how you interact with people.”
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
› How do we best visualize interaction with 10 000 things?!
› How do people relate to technology?
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
the cloud experience
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
OUTPUTculture
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
project
project
culture
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
culture
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
culture
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
CULTURAL INNOVATION kpi
› Altered narratives › Emotional connection › The thinkable is expanded
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
Ericsson AB
›117 000 employees ›78% Men ›40% of global mobile traffic › in 180 countries ›37 000 patents ›since 1876
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
anti-innovative mindsets
› Territorial defensiveness/tactics › Not-invented-here attitude › Fear of failure and risking accountability › Inflexible targets and goals › Excessive administration and control › General nitpicking › etc…
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
mindsets are skills
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
mindsets fostered in design education
› Nonlinear imagination
› Holistic perception
› Comfortable with uncertainty
› Inquisitive
› Intrinsic motivation
› Change-willingness
› Empathy and self-reflection
› Perseverance
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
get excited and experiment a little
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
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STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21