Strategic Database Research Telemarketing Services

WHO WE ARE

• SDR is a boutique telemarketing firm specializing in hospitality and tourism

• A staff of 25 highly trained interviewers

and 3 data analysts • We develop customized call programs

that support an organization’s sales initiatives

• Founded in 1996

TRAINING & QUALITY ASSURANCE

• Interviewers go through in-depth training on all projects including benefits, power statements and scripts

• Standard reporting and recording of data allows for quality checks and detailed data analysis in real time

• Every call is accounted for and each lead is pre-qualified by SDR prior to client submission

TECHNOLOGY

• Automation provides speed of execution and call volume

• 30-35 dial attempts per hour,

per interviewer • System flexibility allows for

instant changes based on client’s needs

• Built in quality assurance

measures

CORE SERVICES

• Lead Generation • Sales Missions/Appointment Setting • Event Recruitment • Backyard Business Builder™

• Database Cleanse and Development

LEAD GEN

• GROW your sales pipeline and increase lead volume quickly

• IDENTIFY true decision makers

within an organization • TAP into new verticals and emerging

markets quickly

• TARGET feeder market cities

Reality: No One Likes Cold Calling

Reality: No One Likes Cold Calling

BENEFITS OF LEAD GEN

• Create revenue from new sources • Update contact information and add

new contacts to your database • Avoid wasting valuable time calling

contacts that haven’t expressed a need for your product or those without the budget to acquire them

PROGRAM REPORTING

Data Based on Actual Program Results

APPOINTMENT SETTING/SALES BLITZ

• Targeted approach to set pre-qualified appointments in a key feeder city/cities of choice

• An excellent way to uncover NEW

accounts and immediate business opportunities

• Allows the internal sales team the time to focus on high level prospects

EVENT RECRUITMENT

• Develop and implement a program to ensure peak attendance at road shows, receptions and in-market FAMS

• Reduce no-shows and increase

overall event return on investment • Provide customized support for post-event follow-up

BACKYARD BUSINESS BUILDER™

Backyard Business Builder™-Limited Service & Extended Stay Brands • Create a targeted database for individual

“need” hotels consisting of top employers and key demand generators locally

• Drive immediate business for

corporate/individual business travel • Uncover new business opportunities and

further saturate current accounts

DATA CLEANSE/DATA BUILD

• Create, build and customize a new database targeting specific industry segments and verticals

• Expand a company's marketing range

by adding new contacts, and geographic and vertical segments to existing files

ADDITIONAL SERVICES

• Direct Mail/Email/Webinar

Follow Up • Trade Show Support • Market Research/Customer

Surveys • Inbound 800#, Inquiry and

Fulfillment services • Mystery Shops

Peter Miller, President Strategic Database Research 561-395-8807 ● [email protected] www.strategicdatabase.com