Success Dynamics Success Dynamics International International TM Presents: Presents: Creating a Plan for Success
May 28, 2015
Success Dynamics Success Dynamics International International TM
Presents:Presents:
Creating a Plan for Success
• It articulates, explains and promotes a vision {and mission} with a set of well-defined goals.
• It sets the framework and tone for the allocation of resources to achieve objectives.
• It creates a consistent, unified “voice” that links diverse activities and goals in a way that appeals to various audiences and stakeholders.
• It focuses attention and effort based on hierarchical objectives and environmental constraints.
Success Dynamics International
Strategic DimensionsStrategic Dimensions• Audience:
– Who are the pertinent audiences, partners and stakeholders?
• Performance:– Who is accountable for
articulating the message? How?
• Message:– What does the organization
want/need to say? How are messages best crafted to convey meaning and connect?
Success Dynamics International
Strategic Strategic DimensionsDimensions
• Media:– What mix of channels
should be chosen? How rich do exchanges need to be?
• Assessment:– How and when are
structures and programs evaluated as to effectiveness?
Success Dynamics International
• Define goals and objectives• Determine budgeting and scheduling of resources• Create tactical parameters for coordination and
implementation {execution}• Set control {evaluation} based on costs and benefits• Create monitoring systems• Optimize resource effectiveness and
limit waste• Set the framework for continuous learning
and improvement• Create review/audit structure
Success Dynamics International
• What are the associated costs and benefits of communication?
• How is content controlled and verified?• Are personal and nonpersonal methods
appropriately integrated?• How credible are the messages?• Is there a consistent set of communication?• How is external noise managed?• Does communication address change and
continuous improvement?• Are efforts subject to regular, objective
review?Success Dynamics International
Ultimate Goal of Communication is
to facilitate a change in
behavior….to achieve
Management Objectives.
~World Bank 2001~
• Assess the message relative to content, context and intent
• Connect with audience demographics, psychographics, psycho/social and behavioristic traits
• Custom tailor for impact• Apply appropriate media• Assess effectiveness
based on results
Success Dynamics International
• Send the right message
• To the right audience
• At the right time• In the right way
Strategic Analysis• Mission & Contribution to Objectives
• Strengths/Weaknesses/Opportunities/ Threats
• Effective Internal & External Allocation of Resources
• Execution
• Evaluation & Control Procedures
Leadership & Teambuilding Communication
Handling Confrontation, Conflict & Contention
Service & Performance Improvement Communication
Influence & Persuasion
232 Bent Oak Loop; Davenport, Florida 33837 (863) 420-1929