EVIDENCE-BASED COMMUNICATIONS 4 th Corporate Communication Conference 21 ƳljIJǔǃǏǁǎǑ 2010 How can leading companies deal with, communicate and benefit from strategic change? Issues, Insights and Perspectives ưĮǏǁĮ ƯĮDžĮǏǁNjǎǑ ƩLjİǑLJǘnjǎǑıĮ ƶǘNjǃǎǑNJǎǐ Advocate/Burson-Marsteller
Strategic Change Management
Dec 03, 2014
Maria Lazarimou: Presentation at the Corporate Communication Conference, October 21st, 2010 @ Grande Bretagne Hotel, Athens, Greece
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EVIDENCE-BASED COMMUNICATIONS4th Corporate Communication Conference21 2010
How can leading companies deal with,communicate and benefit from
strategic change?
Issues, Insights and Perspectives
Advocate/Burson-Marsteller
EVIDENCE-BASED COMMUNICATIONS4th Corporate Communication Conference21 2010
Across the Universe
EVIDENCE-BASED COMMUNICATIONS4th Corporate Communication Conference21 2010
www.advocate-bm.gr
EVIDENCE-BASED COMMUNICATIONS4th Corporate Communication Conference21 2010
EVIDENCE-BASED COMMUNICATIONS4th Corporate Communication Conference21 2010
… …
…
…
EVIDENCE-BASED COMMUNICATIONS4th Corporate Communication Conference21 2010
Top Findings
•
•
“engaged”
• ,
EVIDENCE-BASED COMMUNICATIONS4th Corporate Communication Conference21 2010
Burson-Marsteller
EVIDENCE-BASED COMMUNICATIONS4th Corporate Communication Conference21 2010
“Big Bang”
EVIDENCE-BASED COMMUNICATIONS4th Corporate Communication Conference21 2010
EVIDENCE-BASED COMMUNICATIONS4th Corporate Communication Conference21 2010
EVIDENCE-BASED COMMUNICATIONS4th Corporate Communication Conference21 2010
•
• 33% , 19%
40% 33,3%
EVIDENCE-BASED COMMUNICATIONS4th Corporate Communication Conference21 2010
How do I engageemployees?
Do it in a relevant inspiringand memorable way
EVIDENCE-BASED COMMUNICATIONS4th Corporate Communication Conference21 2010
• 16%
• 1 4
• (16%)
• 22%
EVIDENCE-BASED COMMUNICATIONS4th Corporate Communication Conference21 2010
EVIDENCE-BASED COMMUNICATIONS4th Corporate Communication Conference21 2010
[email protected] Lazarimou @ Linkedin
Marialaz @ twitter.comMaria Lazarimou @ Facebook
www.advocate-bm.gr
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