Presented by: JohnMeade TabithaBurroughs RyanCole
Strategic Business Management presentation - Aug. 2014
Jun 24, 2015
This slideshow is part of a presentation for our Strategic Business Management class at Full Sail University.
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Presented by: JohnMeade TabithaBurroughs
RyanCole
EnticingBrands
EnticingBrands
EngagingAudiences
StashApplication
Income Percentage
! $60,000-‐$74,999 12
! $75,000-‐$99,999 8
! $100,000+ 8
Source: Scripps Network Ad Sales
InternalAnalysis
TargetSegment
SocialPartnerships
CompetitiveBusinesses
HighQualityStreaming
GlobalScale
StaffChanges include:R&DTeam
Sales&MarketingLegalTeam
Price/ Earnings Ratio
Price Earnings Growth Ratio
Current Ratio
(2013 Fiscal Year)
Debt to Equity Ratio
Gross Profit Margin (2quarter of the 2014
Fiscal Year)
Earnings Per Share
(Total for the 2013
Fiscal Year)
!
Scripps Networks Interactive
22.6 10.4 6.67 0.3 71.17% 3.4
!AMC
Networks19.6 13.9 3.14 0.8 46.96% 4.00
!Discovery 12.7 18.1 1.86 1.0 90.64% 2.97
Source: MorningStar
FinancialOverview
Year One
Date/Timeframe
Event/Milestone
18 Begin Architecture and Planning Phase
18Aug.
Understand Product Brand and Target Segment/Acquire Facilities
25of Sept.
Create Feature List
15Sept.
Create Project Schedule (End of Architecture)
1 Begin Design Phase
Year Two
Date/Timeframe
Event/Milestone
1Oct.
Create Style Guide and UI Concept
16Oct.
Finalize Design Documents (End of Design Phase)
3 Begin Development Phase
3Nov.
Application Development Phase I (Alpha Delivery)
2816
Alpha Testing
Year Three
Date/Timeframe
Event/Milestone
17Dec.
Application Development Phase II (Beta Delivery)
1st Beta Testing
221
Public Beta Test/Begin Marketing Roll-‐Out
2 End of Beta testing for “Stash” application
3 Begin Deployment Phase
3 Application Development Phase III (Gold Delivery)
10Apr.
Gold Testing
13 End Deployment Phase/Launch Date for “Stash” Application
ProfessionalBenchmarks
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