Strategic Analysis Summer 2012 Renaissance Ft. Lauderdale plantation

STRATEGIC ANALYSIS SUMMER 2012

RENAISSANCE FT. LAUDERDALE PLANTATION

Shawneen ChisholmJasinet CobleJanelle HackettBrad MeaneyCraig Wright

Core Compete

ncies

CO ALIGNMENT MODEL

Co-Alignment Model

Competitive Method

Task Environmen

t

Remote Environmen

t

REMOTE ENVIRONMENT

ECOLOGICAL Energy consumption - rate of energy usage

or the total amount of energy used over a specified period

In 2013, $3.67 per

gallon

In 2012, $3.71 per

gallon

In 2012, 6.2 million barrels per day

In 2013, 6.4 million barrel per

day 21% lower than in 2010 compare to 2011

By 2040, oil and natural gas 60% of global demand

ECOLOGICAL Forces affecting Energy Consumption

30% higher in 2040This will require trillions of dollars in investment and advances in energy technology.

Population

Transportationtransportation will rise by nearly 45% from 2010 to 2040

ECONOMIC INDICATORS

CURRENCY The dollar faces a

growing challenge in its long-standing role as the world's dominant reserve currency from the Chinese Yuan

Economic

SOCIO-CULTURAL

SOCIO-CULTURAL

SOCIO-CULTURAL

How many billions of dollars in sales will companies

generate via social commerce by 2015?$30 BILLION

TECHNOLOGICAL 51.8% of

internet users in 2013 will use social media for decision making

Revenues – Increase 24%

TECHNOLOGICAL MARKETING BUDGETS

7.4%, 10.8%, 19.5%

161.5%

POLITICAL

TASK ENVIRONMENT

GEOGRAPHIC MARKET AREA

Travel over 2,000 miles

United States 70%- Florida, New England Area, and MidwestLatin America 30%- Brazil

BUYING GROUPS

Online Travel Agency (OTA) is an online self-booking website that sells on services such as hotel rooms, car rentals, and cruise line tickets to customers

50% of leisure trips and 40% of business trips are booked online

In 2011, USA generated $93

billion in revenue in

online travel

In 2010, travel online booking generated $256 billion globally

INDUSTRY CRITICAL SUCCESS FACTOR

INDUSTRY CRITICAL SUCCESS FACTOR

INDUSTRY CRITICAL SUCCESS FACTOR

REGULATORS 2011 – 5,000 of 300,000 public pools and spas compliant

1.7%

Competitive Analysis

ELECTRICITYSuppliers

LINENSuppliers

FOOD AND BEVERAGESuppliers

CUSTOMER OF TOMORROW

COMPETITIVE METHOD: RUNTRIZ

http://www.youtube.com/watch?v=EvkaSkP_L0Q&feature=colike

How people are currently using smartphones ?

75 million

By 2015, what percentage of mobile payments transactions will occur?

40%

What is the percentage of hotels that plan to offer programs for mobile devices?

47%

COMPETITIVE METHOD: RUNTRIZ

RUNTRIZ HOTEL EVOLUTION APPLICATIONS Benefits produced by competitive method to

guest

How much will sales increase when customers are given the opportunity to order products/service

via touchscreen??

15-30%

COMPETITIVE METHOD: RUNTRIZ

COMPETITIVE METHOD:MEETING SPACE COMPANION & IPAD CONCIERGE

MEETING SPACE COMPANION

IPAD NAVIGATOR

IPAD NAVIGATOR

LIFE SPAN

CAUSE AND EFFECT iPad Users

30% of travelers 25 million units

Forecasted Sales –232 Million units by

2016

CAUSE AND EFFECT Meeting Space

Availability and Rooms revenues for 2011

$2.14M

Meeting Space Companion with iPad

Meeting Space Rev

$386K

2013 -> $2.5M

CAUSE AND EFFECT Concierge =

Navigator Navigator

for Concierge use mainly

Guest prohibited Space

iPad Navigator Improved Customer

Experience Increased Customer

Retention Annual Room Night

increase

900

ASSUMPTIONSWhat is the overall cost to implement 13

iPads into a hotel?

$5,685

iPad Product

iPad Wall Mount

Docking Station Mount

TAXES

ASSUMPTIONSHow much ($) room revenue can be

generated the first year from implementing iPads into the hotel

concierge?

$108,922

ADR = $121

Annual Room Nights

Increase 900

ASSUMPTIONSBy how much percent, do you think the Meeting Space Companion can increase

meeting space rental revenues in year 1?

18%

COST – REVENUE - PROFIT

Profit = $1.61

M

Revenue =

$1.62M

Cost = $5,68

5TOTAL PROFIT

= $1.61

M

iPad Navigator and Meeting Space Companion Recap

CORE COMPETENCIES

Food and Beverage- Bin 595 Restaurant Quality Control- Guest Service Standards

Structural Development- Overall Appearance

COMPETITIVE METHODSFood and Beverage-

Bin 595 Restaurant

Runtriz Ipads

Structural Development-

Overall Appearance

Runtriz Ipads

Quality Control-

Guest Service Standards

Runtriz Ipads

COMPETITIVE METHODSFood and Beverage-

Bin 595 Restaurant

Runtriz

• Order Menu Items

• Make dinner reservations

• Communicate with staff about

preferences

Ipads

• Display Menus

• Galleries and Videos

• Show key ingredients and

dish display

COMPETITIVE METHODSFood and Beverage-

Bin 595 Restaurant

Runtriz Ipads

Structural Developmen

t- Overall Appearance

Runtriz Ipads

Quality Control-

Guest Service Standards

Runtriz Ipads

COMPETITIVE METHODSStructual

Development: Overall

Appearance 

Runtriz

• E-BLAST construction and building

updates completed.

• Guest feedback

• Censor which areas you

would like to highlight

Ipads

• Overall feel would be more

modern

• Technology would keep in

line with updated

renovations

COMPETITIVE METHODSFood and Beverage-

Bin 595 Restaurant

Runtriz Ipads

Structural Developmen

t- Overall Appearance

Runtriz Ipads

Quality Control- Guest

Service Standards

Runtriz Ipads

COMPETITIVE METHODSQuality Control: Guest Service

Standards

Runtriz

• Improve communication between guests and hotel staff

• Service is in real time

• Requests are tracked to form guest profiles

Ipads

• Guests can make requests from meeting

space

• Hotel, Restaurant,

and area information is

readily available