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Strategic Analysis of Inductive Charging for Global Electric Vehicles (EV) Market Executive Summary M9B8-18 January 2014
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Strategic Analysis of Inductive Charging for Global … Analysis of Inductive Charging for Global Electric Vehicles (EV) Market Executive Summary M9B8-18 January 2014 M9B8-18 2 Executive

Apr 02, 2018

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Page 1: Strategic Analysis of Inductive Charging for Global … Analysis of Inductive Charging for Global Electric Vehicles (EV) Market Executive Summary M9B8-18 January 2014 M9B8-18 2 Executive

Strategic Analysis of Inductive Charging for Global Electric

Vehicles (EV) Market Executive Summary

M9B8-18

January 2014

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2 M9B8-18

Executive Summary—Key Findings By 2020, inductive charging is likely to account for 3.3% of both public and residential charging,

with Europe leading the way due to active participation from local suppliers and OEMs.

Region Level

Europe is expected to emerge as a market leader in inductive charging solutions by 2020

with 62% market share, followed by the United States. The main reason is the high

adoption rate of electric vehicles and technological advancements by European Original

Equipment Manufacturers (OEMs) such as Volvo Car Corporation, BMW AG, and Daimler

AG, and suppliers such as Bombardier and Qualcomm.

Total Market

The total market for inductive charging is expected to witness a CAGR of 126.6% from

2012 to 2020. Approximately 351,900 units are expected to be sold globally by 2020, with

California having the highest number of charging stations in the United States and the

United Kingdom leading in Europe.

Inductive charging is available as an aftermarket option for Nissan Leaf and Chevrolet Volt

at a price of $3,900–4,000, including installation. However, it will be available as an inbuilt

solution in the premium segment cars by 2015, with Infiniti LE EV being the 1st vehicle to

offer it as an option.

Technology

Adoption

Market participants from various verticals such as telecom, industrial automation, and

utilities are transforming the industry by establishing their presence. The trend is towards

partnering with OEMs at a testing phase, to evaluate the technology.

Key

Participants

Inductive Charging for EV Market: Key Findings, Global, 2012

Source: Frost & Sullivan

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3 M9B8-18

Parameters Current Future

Market Status

The market is in a nascent stage, and has

started evolving. However, tremendous research

is being conducted, and aftermarket products

are available.

The market will evolve post-2014;

approximately 351,900 units are

expected to be sold by 2020.

Competition

There is only 1 company offering aftermarket

solution which is popular amongst EVs in North

America; no OEM is offering it as an built-in

solution.

The first EV to have an inductive

charging as a built-in solution is

expected to be Infiniti LE. However,

premium OEMs will also offer it as a

feature.

Technology

Magnetic resonance technology is used in the

stationary applications of inductive charging, and

is expected to be adopted by all inductive

charging developers.

Inductive charging in stationary

application will be popular. However,

dynamic charging or on-the-move

charging will be popular post-2020,

which will be mainly used by public

transport.

Entry to Market

The availability of inductive charging stations will

be through automakers and certified installers of

inductive charging solution.

Most of the OEMs will offer inductive

charging on cars as it will gain

importance post-2016.

Executive Summary—Key Findings and Future Outlook Inductive charging will be popular post-2015 as it will become a feature that will be available

with an EV.

Source: Frost & Sullivan

Inductive Charging for EV Market: Future Outlook, Global, 2012-2020

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4 M9B8-18

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

China Europe North America Other APAC*

Un

its

(M

illi

on

)

PHEV NEV/QC eREV BEV

56.3%

6.6%

37.1%

61.7%

9.5%

7.8%

21.0%

41.8%

12.0%

2.6%

43.6%

56.7%

1.8%

36.5%

4.9%

51%

34.4%

2012

1.85 Million

2018

119,800

2018

Executive Summary—EV Breakdown by Region PHEVs and eREVs are expected to dominate with over 42% share by 2018 because of the

elimination of range anxiety.

*Other APAC – Australia, Japan, India and South Korea

The base year is 2012. Source: Frost & Sullivan

EV Market: Sales Estimates, Global, 2012–2018

53.7%

8.3%

3.5%

PHEV – Plugin Hybrid Electric Vehicles eREV – Extended Range Electric Vehicles

NEV – Neighborhood Electric Vehicles BEV – Battery Electric Vehicles

QC - Quadracycles

39.2%

23.2%

9.4%

27.9%

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Executive Summary—Inductive Charging Sales Estimates Globally, up to 3.8 kW* inductive charging stations are expected to be widely used in next 5-7

years, mainly for residential applications.

0

50,000

100,000

150,000

200,000

250,000

Europe North America APAC

Sa

les

(M

illi

on

)

Others 6.0-7.2kW 3.0-3.8kW

2012

510

100%

67.4%

29.4%

3.2%

76.6%

21.4%

2.0%

215,990

128,680

71.2%

26.1%

2.7%

2020

EV Charging Infrastructure Market: Sales Estimates for Inductive Charging Stations by Charging

Capacity, Global, 2012–2020

Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan

Note:

• Other includes charging power ranging from 10–43 kW

• Europe excludes numbers of other countries in Eastern Europe (4,010 units)

• Because voltage ratings APAC vary from 2.8–3.3 kW, it has been segmented in 3.0–3.3 kW

90.0%

10.0% 7,230

351,900

2020

* kW stands for Kilo Watt

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6 M9B8-18

Executive Summary—Market Roadmap In Europe, Bombardier and Qualcomm will be leading the race in inductive charging as they have

already demonstrated dynamic charging for EVs.

Future

Outlook Standardization

Implementation

in vehicles

Available for

public charging

Prototypes of

dynamic

charging

Introduction

to dynamic

charging

Source: Frost & Sullivan

2013 2014 2015 2017 2020

Usage Residential installations Public and

semi-public

installation

Testing

for

dynamic

charging

On-the-

move

charging

Up to 3.3 kW

Inductive Charging for EV Market: Market Roadmap, Global, 2013–2020

Up to 7 kW Up to 20

kW 80–200 kW

>10 hours 4–8 hours 2–4

hours

Dynamic

Charging

16–20 kg 13–15 kg 10–12 kg

Charging

Power

Charging

Time

Weight

Alignment Precise

Alignment*

Alignment

guidance Misalignment Tolerance

Dynamic Charging Static Charging

*Note – The charging happens through the magnetic forces from transmitter (stationary coil embedded in the ground) to the receiver

(secondary coil in the vehicle). The vehicle (receiver) has to be aligned with the parking pad (transmitter) to achieve maximum efficiency

Magnetic Resonance Technology

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Trial Tests

Executive Summary—Inductive Charging Adoption Trends Qualcomm is one of the early adopters of the inductive charging technology and have signed a

multiyear agreement with Formula E Holdings

Inductive Charging for EV Market: Key Market Trends, Global, 2012

Increased

Adoption

Continuous

R&D

They have launched prototypes and demonstration

projects that have already been set with help of joint

ventures and partnerships.

OEMs have fitted the charging system on fleet

vehicles for trial purposes, which will help in volume

deployment, and give an early indication of its

success.

A significant amount is being invested in the

development of this technology that is primarily

focusing on increasing the efficiency, without

increasing the weight and the cost.

Source: Frost & Sullivan

Dynamic

Charging

Dynamic charging infrastructure is being

developed and tested to enable charging while

the vehicle is in motion. Selected lanes are being

electrified for demonstration purposes.

• Qualcomm-Delta Motorsport

• Qualcomm-Renault

• Google-Evatran

• Flanders’ Drive

• Qualcomm

• Bombardier

• Nissan

• BMW

• Daimler

• General Motors

• Toyota

• Volkswagen AG

• Bombardier

• Qualcomm

• Brose-SEW

• Vahle Inc

Current activities

Future activities

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Low Medium High

Medium

High

3.3–8 kW

Adoption rate

Re

qu

ire

me

nt

22 kW

>80kW (Dynamic Charging)

6–7.2 kW

Inductive Charging for EV Market: Level of Adoption by Charging Capacity, Global, 2012

Charging

capacity Description

3.3 kW Most of the vehicles have a 3.3 kW charging

capacity; therefore, 3.3 kW a inductive

charging system will be required by all

OEMs.

6.6 kW The future trend is inclined towards 6.6 kW

charging capacity. However, developing a

6.6 kW inductive charging station will

increase the cost.

22 kW 22 kW charging is available only on 2

vehicles. Though the charging time is

reduced, the cost of the inductive charging

station will not be economically feasible.

>80 kW Inductive charging applications above 80 kW

will be generally used for dynamic charging.

Though it has many advantages over other

technologies, it will not be implemented in

the near future due to high developmental

costs.

Source: Frost & Sullivan

Executive Summary—Inductive Charging Adoption Due to high costs, most of the OEMs have adopted to 3.3kW charging capacity; however, OEMs

are focusing on implementing 6.6kW onboard chargers to enable faster charging at an extra cost.

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Executive Summary—Future Trends Infiniti LE EV is expected to be the 1st EV to be launched during 2015 with an built-in inductive

charging technology.

Inductive Charging for EV Market: Future Market Trends, Global, 2010–2020

Source: Frost & Sullivan

Te

ch

no

log

y A

dva

nc

em

en

t

2012 2014 2016 2018 2020

Test projects

• Demonstration projects for static

charging

• Test tracks for dynamic charging

• OEMs such as Audi, BMW, and

Renault-Nissan may start adopting the

inductive charging as a built-in or

optional feature

• Increased and established supplier base

• Strategic alliances between OEMs and

technology suppliers

2010

• Establish standards

• Initial launch of EVs with inductive

charging as an option; for instance,

Potentially Infiniti LE EV

• Customers will have to pay additional

costs for the option, as it will considered

as a choice and not a necessity.

• Inductive charging available as

an option by default.

• Technology to be considered

necessary to increase the

convenience and safety by

eliminating the use of cables and

plugs.

2nd phase for

dynamic charging

Initial launch of

dynamic charging

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Executive Summary—AC Power Output The future trend will continue to focus on 3.0–3.8kW inductive charging stations as it is will be

adopted for residential charging.

Region Voltage Phase Current Output Power (kW)

Europe

230 Single AC 16 A 3.7

230 * 1

230 * 3

Single or Three AC 32 A * 1 or 16 A * 3 7.4

230 * 3 Three AC 16 A * 3 11

North America

230 * 3 Three AC 32 A * 3 22

120 Single AC 12 A 1.4

240 Single AC 16 A 3.8

240 Three AC 32 A 7.6

Japan 100 Single AC 20 A 1.5

200 Single AC 20 A 3.0

Inductive Charging for EV Market: Voltage Specifications, Global, 2012

Source: Frost & Sullivan

The market trend is inclined toward having 3.0–3.8 kW onboard chargers; therefore, 3.3 kW inductive

charging will be widely adopted by OEMs to enable residential and semi-public charging. However, with time,

vehicles will trend towards 6.6kW apart from onboard chargers to enable faster charging.

Current Specifications Future Specifications

Only Japan has been covered in the APAC market. Japan is a good market for EVs, and covers the major market within APAC. Therefore,

an overview of Japan is provided, instead of listing all other countries.

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Executive Summary—Comparative Analysis The European market is expected to emerge as early adopters, as OEMs like Audi, BMW,

Daimler and Volkswagen will be introducing the technology in their product-line, in the near future.

OEMs Models Onboard

Charger AC Charging

DC Charging

Chademo

Combo

Charging

Inductive

Charging

Opel Ampera 3.3 kW

BMW i3 6.6 kW

Ford Motor

Company

Connect EV 3.3 kW

Smart Fortwo 3.3 kW/22 kW

Mitsubishi

Motors

i-Miev 3.3 kW

Peugeot Citroen

(PSA)

iON 3.3 kW

Renault-Nissan Leaf 3.3 kW/6.6 kW

Mia Electric Mia 3.3 kW

Toyota Prius PHV 3.3 kW

General Motors Volt 3.3 kW

Renault-Nissan Zoe 43 kW

Unsure Wait and Watch Short Term Plans Available LEGEND No Option

Inductive Charging Market Comparative Analysis of charging Methodology by OEM, Global, 2013-2020

So

urc

e: F

rost &

Su

lliva

n

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Source: Frost & Sullivan

Inductive Charging for EV Market: Business Model, Global, 2012

EV Charging

Ecosystem

Revenue

Innovative

Solutions

Advanced Services

Revenue

Technology

Suppliers EV Charging

Service Users

Inductive

Charging

On-the-move

charging

Qualcomm

Bombardier

Brose-SEW

Evatran

Flander’s

Drive

Licensing

Partnerships

Charging

station

operators

Charging

station

manufacturers

Infrastructure

operators

EV Charging

applications

Advanced

payment

systems

Easy access

Optimized

billing services

Subscription-

based

payments

Pay-per-use

Value added

service

Government

initiative

EV drivers

Fleet

operators

Parking

Operators

Municipalities

Executive Summary—Adoption of Different Types of Business Models Qualcomm has adopted a unique business model which is based on licensing of technology,

which will help them to work as technology developers as well as integrators.

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Executive Summary—Competitor Analysis Attractive financing options are being offered to increase the uptake of inductive charging

station for EVs.

Company Attributes Alliance

Announced

Plan to Provide

Inbuilt in

Vehicle

Tested in

Research

Vehicles

Pilot

Projects

Development

for Dynamic

Charging Charging

Power

Launch

Year

Bombardier* 3.3–80

kW

2013*

Brose-SEW 3.6 kW 2015

Delphi

Corporation

3.6 kW 2014

Plugless

Power

(Evatran)

3.3 kW 2012

Qualcomm* 3.3–20

kW

2013*

Siemens

Corporation

3.6 kW 2015

Inductive Charging for EV Market: Comparative Analysis, 2012

Source: Frost & Sullivan

* Technology has been tested successfully for static and dynamic charging

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Component Percent of Cost

Split (%)

Vehicle Adapter 20

Vehicle Electronics Module 15

Display Panel 5

Power Module Box 24

Parking Pad on the Ground 31

Communication Module 5

100%

• This price is applicable to a production volume of 10,000–15,000 units.

Executive Summary—Cost Analysis In the United States (US), Plugless Power is installing inductive charging solutions in the Nissan

Leaf and Chevrolet Volt at an additional cost of $3,650 and $3,550 respectively.

Inductive Charging for EV Market: Cost Split Analysis, Global, 2012

Source: Frost & Sullivan

Available Aftermarket Inductive Charging

Solutions

Component Nissan

Leaf ($)

Chevrolet

Volt ($)

Parking pad and control

panel

1,800 1,800

Vehicle adapter and

hardware

1,100 1,000

Installation 200 200

Pedestal mount (optional) 550 550

Total $3,650 $3,550

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Executive Summary—Standardization Taskforce in the US The taskforce will determine the minimum performance criteria for charging efficiency, develop

safety criteria and reveal a common interface for inductive charging in EVs.

Alignment and

Communication

Testing and

Validation

Magnetic Field

Interoperability

Verification of

Performance

and Safety

Bus Charging WPT Frequency

Determination

• Qualcomm

• EDL*

• General

Motors

• Toyoto

• HaloIPT

• Daimler

• Witricity

• Volvo

• Momentum

Dynamics

• Delphi

• Ford

Objectives of the taskforce

• Determine minimum performance criteria for

efficiency

• Develop safety criteria by coordinating with

industry trends

• Create a matrix of available technologies

• Develop a common interface for vehicles

• Develop protocol and determine means of

communication.

Automotive OEMs

Audi, BMW, Chrysler, Coda Automotive,

Daimler, Fisker Automotive, Ford, General

Motors, Honda Motor Co, Mitsubishi,

Nissan, Phoenix Automotive, and Toyota

Tier I suppliers

Delphi, Magna International, Maxwell

Technologies, and Panasonic Corporation

Source: Frost & Sullivan

Inductive Charging for the EV Market: Standardization of Inductive Charging, US, 2012

SAE J2954

*EDL stands for Energy Dynamics Laboratory