Penulis adalah mahasiswa Jurusan Hukum dan Kewarganegraan Universitas Negeri Malang angkatan 2005. Artikel ini diangkat dari laporan penelitian skripsi untuk memenuhi salah satu persyaratan dalam menyelesaikan program Sarjana Pendidikan Pancasila dan Kewarganegaraan. Strategi Calon Legislatif Perempuan pada Pemilihan Umum Anggota Dewan Perwakilan Rakyat Daerah Tahun 2009 di Kota Malang KARIS ROSIDA Abstract: 30% quota of women representation in The General Election sticking back on members of the legislative year 2009. Based on the general elections in 2004, the majority of participating parties compete in elections that year it difficult to meet the quota of 30% representation of women. Still the lack of female candidates competing in elections, greatly interested researchers to determine how the strategies used by women candidates to obtain maximum support. Because in the general elections in 2009, the increasing number of women candidates who come to compete. This study aims to (1) to describe the party platform for female candidates in legislative elections in 2009, Malang City, (2) describe the consolidation of the party against female candidates in legislative elections in 2009, Malang City, (3) describe the motivation of female candidates in the legislative council elections in 2009, Malang City, (4) describe the strategy of female candidates in legislative elections in 2009, Malang City. The research method used was a descriptive qualitative approach. This research is a kind of phenomenological research conducted intensive and detailed the success of women candidates get the seats in the legislature. Data collection procedures used are (1) interviews, (2) documentation. Based on the results of this study found that (1) Platform party is not contributing towards women legislative candidates, in this case because the personal figure of their respective candidates elected women are more than a vision, mission, and programs offered, besides a majority of the party platform not too much fighting about women's issues, (2) Consolidated party for female candidates in legislative elections in 2009 in Malang City is not too dominant role, because the statements that executed each party cadre only limited reinforcement in general, (3) The effectiveness of performance Bappilu is less affected by female candidates, because Bappilu only give general guidance about the rules of the game in the elections and did not come to a political strategy, (4) the strategies used by women candidates have been using political marketing strategy with the approach of Segmentation, Targeting and Positioning. However, the strategy used is still conventional. Strategies used by women candidates is less effective to achieve the maximum support, because society is more selective in choosing and more attracted to their respective figures of women legislative candidates, (5) victory determinants of female candidates in legislative elections in 2009 is a personal image each female legislative candidates, while the largest or most powerful mass base in the area where the woman lived legislative candidates. Based on the findings of this study several suggestions proposed improvement strategies to support female candidates, namely: (a) Party should to increase party management with platform change in order to statisfied society aspirations. Then the result program s are reflection from society situation and condition. (2) Party must be respond opinion that female legislative candidate better than male candidate, that is they more honesty and rarely do a corruption. This is indicate that female legislative candidate personality more increase in society. (3) The review must be more women candidates in politic more about marketing strategy. The goal that the strategy used was not conventional and more effective form again to win the legislative elections in the foreseeable future. (4) It need a relation restructurisation between political human and politic party, because in the reality legislative candidate succes to win geeral election with their self way and minimal contribution from party. Party only being label and society more to see legislative candidate personality than party figure which represented by them.
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Penulis adalah mahasiswa Jurusan Hukum dan Kewarganegraan Universitas Negeri Malang angkatan 2005. Artikel ini diangkat dari laporan penelitian skripsi untuk memenuhi salah satu persyaratan dalam menyelesaikan program Sarjana Pendidikan Pancasila dan Kewarganegaraan.
Strategi Calon Legislatif Perempuan pada Pemilihan Umum Anggota Dewan
Perwakilan Rakyat Daerah Tahun 2009 di Kota Malang
KARIS ROSIDA
Abstract: 30% quota of women representation in The General Election sticking back on members of the legislative year 2009. Based on the general elections in 2004, the majority of participating parties compete in elections that year it difficult to meet the quota of 30% representation of women. Still the lack of female candidates competing in elections, greatly interested researchers to determine how the strategies used by women candidates to obtain maximum support. Because in the general elections in 2009, the increasing number of women candidates who come to compete. This study aims to (1) to describe the party platform for female candidates in legislative elections in 2009, Malang City, (2) describe the consolidation of the party against female candidates in legislative elections in 2009, Malang City, (3) describe the motivation of female candidates in the legislative council elections in 2009, Malang City, (4) describe the strategy of female candidates in legislative elections in 2009, Malang City. The research method used was a descriptive qualitative approach. This research is a kind of phenomenological research conducted intensive and detailed the success of women candidates get the seats in the legislature. Data collection procedures used are (1) interviews, (2) documentation. Based on the results of this study found that (1) Platform party is not contributing towards women legislative candidates, in this case because the personal figure of their respective candidates elected women are more than a vision, mission, and programs offered, besides a majority of the party platform not too much fighting about women's issues, (2) Consolidated party for female candidates in legislative elections in 2009 in Malang City is not too dominant role, because the statements that executed each party cadre only limited reinforcement in general, (3) The effectiveness of performance Bappilu is less affected by female candidates, because Bappilu only give general guidance about the rules of the game in the elections and did not come to a political strategy, (4) the strategies used by women candidates have been using political marketing strategy with the approach of Segmentation, Targeting and Positioning. However, the strategy used is still conventional. Strategies used by women candidates is less effective to achieve the maximum support, because society is more selective in choosing and more attracted to their respective figures of women legislative candidates, (5) victory determinants of female candidates in legislative elections in 2009 is a personal image each female legislative candidates, while the largest or most powerful mass base in the area where the woman lived legislative candidates. Based on the findings of this study several suggestions proposed improvement strategies to support female candidates, namely: (a) Party should to increase party management with platform change in order to statisfied society aspirations. Then the result program s are reflection from society situation and condition. (2) Party must be respond opinion that female legislative candidate better than male candidate, that is they more honesty and rarely do a corruption. This is indicate that female legislative candidate personality more increase in society. (3) The review must be more women candidates in politic more about marketing strategy. The goal that the strategy used was not conventional and more effective form again to win the legislative elections in the foreseeable future. (4) It need a relation restructurisation between political human and politic party, because in the reality legislative candidate succes to win geeral election with their self way and minimal contribution from party. Party only being label and society more to see legislative candidate personality than party figure which represented by them.
By restructurisation, hoped what legislative candidate bargain are party personality reflection.
Kata kunci: Strategi Calon Legislatif Perempuan.
Sudah sembilan kali, bangsa Indonesia menyelenggarakan pemilihan
umum untuk memilih wakil-wakil rakyat. Pemilihan umum pada tahun 2009
adalah yang ke-10. Mendekati pemilihan umum anggota Dewan Perwakilan
Rakyat, Dewan Perwakilan Daerah, dan Dewan Perwakilan Rakyat Daerah atau
yang biasa disebut pemilu legislatif tanggal 9 april 2009, partai-partai politik
semakin gencar berupaya memenuhi persyaratan mengikuti pemilihan umum.
Salah satu persyaratan yang menjadi awal ketertarikan penulis untuk mengkaji
lebih lanjut yaitu persyaratan yang tercantum dalam pasal 8 ayat (1) bagian (d)
Undang-Undang Nomor 10 Tahun 2008 tentang Pemilihan Umum Anggota
Dewan Perwakilan Rakyat, Dewan Perwakilan Daerah, dan Dewan Perwakilan
Rakyat Daerah, yang berbunyi menyertakan sekurang-kurangnya 30% (tiga
puluh per seratus) keterwakilan perempuan pada kepengurusan partai politik
tingkat pusat . Sedangkan dalam Tata Cara Pengajuan Bakal Calon Anggota
Keempat. Malang: Departemen Pendidikan Nasional Universitas Negeri
Malang.
Undang-Undang Dasar Republik Indonesia Tahun 1945. 2005. Bandung: Citra
Umbara.
Undang-Undang Nomor 10 Tahun 2008 tentang Pemilihan Umum Anggota
Dewan Perwakilan Rakyat, Dewan Perwakilan Daerah, dan Dewan
Perwakilan Rakyat Daerah. 2008. Surabaya: Kesindo Utama.
Undang-Undang Nomor 22 Tahun 2007 tentang Penyelenggara Pemilihan
Umum. 2008. Surabaya: Kesindo Utama.
Wibawanto, Agung, dkk. 2005. Memenangkan Hati & Pikiran Rakyat; Strategi
dan Taktik Menang dalam Pemilihan Kepala Daerah. Yogyakarta:
Pembaruan.
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