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0 www.straitsbridge.com Singapore Dubai New Delhi CAPABILITY STATEMENT
24

Straitsbridge Advisors : Capability Statement

May 08, 2015

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Economy & Finance

Sanjay Uppal

StraitsBridge provides leading edge advice and implementation support to CFOs in financial services, helping them enhance financial effectiveness for their institutions. We recognise that every financial institution requires its unique solution to achieve sustainable finance transformation, one that is based upon the organization’s distinctive elements, e.g. market environment, regulations, management processes, existing technology infrastructure, skills, business mix, balance sheet, capital, medium & long term aspirations, etc.

TRUSTED PARTNER : We understand the CFO’s domain and the complexity of processes, policies and systems not only within the Finance function but also across the organization. Our unique mix of strategy, finance, technology, productivity and organizing skills makes us the right partner to CFOs, helping them achieve lasting transformation.

GLOBAL EXPERIENCE. CUSTOMISED SOLUTIONS : Our team comprises senior finance professionals who draw on their vast experience to develop & implement solutions that ensure our clients’ objectives are achieved. We go beyond the academic – bringing much needed pragmatism to the required transformation.

ASIA & MIDDLE EAST FOCUS : We serve clients across Asia & the Middle East through our offices in Singapore, Dubai & New Delhi.
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Page 1: Straitsbridge Advisors : Capability Statement

0

w w w . s t r a i t s b r i d g e . c o m

Singapore Dubai New Delhi

CAPABILITY STATEMENT

Page 2: Straitsbridge Advisors : Capability Statement

1

Our professionals have led some of the world’s most prestigious organizations

across banking, financial services, consulting, and information technology sectors

End-to-end support to CFOs in Financial Services

from highly skilled Finance professionals….

Finance transformation

that YOU need

Global experience.

Customized solutions.

We are finance professionals

first.

We bring our global experience

to customise best practices so

they help CFOs achieve high

performance.

Our services span across the

CFO domain in financial

services....

....with proven strategies to

address challenges facing the

CFOs

CFO’s

trusted partner

Dedicated focus on the CFO

agenda.

We know what works, how to

make it work & the pitfalls to

avoid – vital for achieving lasting

transformation.

ADVISORY SOLUTIONS IMPLEMENTATION

Page 3: Straitsbridge Advisors : Capability Statement

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We can help CFOs structure Finance

transformation programmes as

depicted in our model – across all or

select areas in their domain.

Our model ensures that solutions are

integrated & maximise the benefits,

while at the same time minimise the

risks of the complex change

programme for the organisation

Financial Control &

Risk Management

Performance Management

Balance Sheet & Capital

Mergers & Acquisitions

Investor Relations

Strategy Development

Finance Systems &

Applications

Data Lifecycle

Management & BI

People

Technology Processes

Organization

Delivering lasting transformation & outcomes

Page 4: Straitsbridge Advisors : Capability Statement

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PLANNING A FINANCE CHANGE?

We develop solutions that will work in the context of your

business, your priorities and the market environment.

Our bespoke approach helps avoid the pitfalls typically

encountered during transformation efforts.

ALREADY ON THE FINANCE CHANGE JOURNEY ?

Our insights will provide a reference point to help keep your

organization’s efforts on track....

..... or help improve the results of troubled programs

Partners in driving change

Page 5: Straitsbridge Advisors : Capability Statement

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End to end solutions

Page 6: Straitsbridge Advisors : Capability Statement

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Financial Control & Risk Management

Performance Management

Balance Sheet & Capital

Management

Mergers & Acquisitions

Investor Relations

Strategy Development

Finance Systems &

Applications

Data Lifecycle Management

& BI

Solutions across the CFO’s domain

EXPERTISE : Our expertise spans across the CFO &

related domains in financial services – the structure of

our practice reflects its complexity

BESPOKE SOLUTIONS : We leverage best practices &

customise them to develop and deliver solutions that

help achieve lasting transformation

THE RIGHT PARTNER : Our unique mix of strategy,

finance, governance, technology, productivity and

program management allows us to be the right partner to

the CFOs in achieving financial effectiveness for their

organizations

HOLISTIC APPROACH : Our well designed

implementation strategies embody change across all

elements of the Finance infrastructure — organization,

process, people & technology.

Areas of Expertise

People

Technology Processes

Organization

Page 7: Straitsbridge Advisors : Capability Statement

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Areas where we can support CFOs

Financial Control & Risk Management

Performance Management

Balance Sheet & Capital

Management

Mergers & Acquisitions

Investor Relations

Strategy

Finance Systems &

Applications

Data Lifecycle Management &

Business Intelligence

People

Technology Processes

Organization

General Ledger & Transaction Efficiency

Financial Policy & Controls

Accounts Reconciliations, Financial Close

Regulatory Compliance & Reporting

Accounts Payable and Fixed Assets

Risk-Adjusted Performance

Funds Transfer Pricing

Budgeting, Planning, Forecasting process

Balanced Scorecards & dashboards

Expense Management

Visualization, Reporting & Analysis

Asset-Liability Management

Liquidity Management

Capital Management

Risk Models & management

ICAAP, Basel 3

Due Diligence & Acquisition Analysis

Post-Merger Integration

Synergies : Realization & Reporting

Divestitures

IR strategy

Delivery mechanism

Investor communication

Strategy development

Strategy governance

Strategy communication

Strategy execution

IT Strategy & Planning

Enterprise Resource Planning

(ERP)

BI Strategy & Roadmap

BI Capabilities Assessment

Data Lifecycle Management

We bring pragmatism to your transformation needs & focus on delivering value.

Our expertise and experience is our strength.

Page 8: Straitsbridge Advisors : Capability Statement

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Finance, Risk & Information : An integrated approach

Financial Accounting

Risk Management

Management Accounting

Risks : Market, Credit,

Operational, Liquidity

Risk Appetite, Utilization

Risk Costs

Capital Requirements

Risk-based pricing

KPI management

Financial disclosures

Compliance & controls

Funds transfer pricing

Cost allocation

Risk-adjusted Performance

Planning & budgeting

Solutions require the context of your business, your priorities and the market environment.

A bespoke approach helps avoid the pitfalls typically encountered during transformation efforts

Optimization of profitability of a bank’s business strongly depends on capabilities of its processes,

risk-based pricing & effective risk management

Page 9: Straitsbridge Advisors : Capability Statement

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StraitsBridge can support you in each stage of the life cycle of ‘data to value’

To succeed, institutions today need not just business intelligence, but competitive Intelligence

Institutions are seeking to unlock value through leveraging their data to gain insights into their customers, market

opportunities & business operations.

However, translating data into actionable insights on a sustainable basis requires deep understanding of the data chain,

organizational readiness, appropriate technologies and analytical tools. Advanced analytical techniques such as spatial,

customer, predictive, text mining and ‘Big Data’ can speed up insight from huge volumes of data..

ASSESS

Organizational data

STANDARDISE Data & new

information structures

DESIGN Business

intelligence architecture

STREAMLINE Reporting hierarchy

IMPLEMENT Actionable

insights

FROM DATA TO VALUE

Unlocking the value in your data

Page 10: Straitsbridge Advisors : Capability Statement

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Business Intelligence: Comprehensive suite of services

► Lack of single vendor

stack handling ‘’data to

value’

► Disparate tools & lack of

integration

► Differing approaches &

complex business

processes

► Low data accuracy

► Weak decision process

due to inability to obtain

meaningful & timely

information

► Absence of mechanisms

to handle both structured

& unstructured

information

► Functional Silos

► Multiple versions of ‘truth’

► I cannot manage what I

cannot measure

Financial Management

Customer & Channel MIS

Product management & MIS

Risk reporting

Reporting , Analytics,

Scorecards, Data exploring,

Forecasting, Research

Real time data management &

campaigns

Exception management

Core banking systems

Master data management

Data warehouse

Change management

Data repositories, information

views, data marts

OLAP, ETL, Data migration

Governance and compliance

Information orchestration

Data maturity levels

Data quality

Our Areas of Expertise Typical Pain Points for Banks

‘Data-to-Value’ Life cycle management

Data Strategy

Performance Management

Business infrastructure

BI Services

Information access / analysis

Data management / integration

Data infrastructure

Demand & Delivery

People

Technology Processes

Organization

Page 11: Straitsbridge Advisors : Capability Statement

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92 years 400 experienced

consultants 60 partners,

650+ staff

Independent

UK partnership

Dedicated Enterprise Risk

Management team Actuarial & Risk

Management focus

Seamlessly delivering Risk Management advisory

through our strategic partners, Hymans Robertson, UK

A selection of financial services clients:

Page 12: Straitsbridge Advisors : Capability Statement

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Seamlessly delivering Risk Management advisory

Internal Audit

Board

Bu

sin

ess U

nit

s

Su

pp

ort

Fu

ncti

on

s

Fin

an

ce

Co

rpo

rate

Tre

as

ury

Ris

k

People & Culture

Risk governance

BRC support & coaching

Risk appetite

Risk MI / reporting

Profitability & value transparency

Capital budgeting / optimization

Enterprise risk framework

Risk, capital & liquidity stress

modelling, ICAAP, ILAA, RRP

Regulatory model approval

Independent model validation

Proposed regulatory changes

Financial & Capital planning

Model related audits

Risk related training

Change management

CEO, CFO, CRO, Executive Management

Strategic partners : Hymans Robertson, UK

AREAS WHERE WE CAN ASSIST

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How we can help

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Comprehensive suite of services

Process Analysis & Re-Engineering Identify opportunities for improved effectiveness.

Evaluate Finance function against expectations of stakeholders & benchmarks.

Establish new goals for Finance & prioritize the gaps between the current and desired states

Organization Reviews & Design Establish key principles behind the future operating model for the finance function

Address productivity and/or control issues resulting from misaligned organizational

structures & unbalanced workloads

Technology Enablement Maximize automation so human resources are free to focus on analysis & decision-support

Assessments and software evaluation, selection, and implementation / Integration

Program / Project Management Develop and implement detailed roadmap with prioritization of improvement efforts, required

resources and appropriate measurements for implementation.

Facilitate governance to ensure transformation projects are clearly communicated & adopted

IDENTIFY & PRIORITIZE

required change

efforts

DEFINE & DEVELOP

optimal operating

model

IMPLEMENT & DELIVER

the desired

transformation

ADVISORY SOLUTIONS IMPLEMENTATION

A well designed implementation strategy is vital to the success of the Finance Transformation journey

1

2

3

4

Page 15: Straitsbridge Advisors : Capability Statement

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A well structured approach

Current state

analysis &

benchmarking

Business

Requirements

Desired end-state

Solution & ROI

Implementation

process

Delivery &

Change

Management

Discovery Design Implementation Training & Support

Validation & testing

Documentation,

Process, Systems

Training &

post-project

support

Holistic approach to achieve the desired transformation

– encompassing Organization, People, Processes, and Technology

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Engagement models commensurate with your needs

Model

Benefits

Consulting

only

Partial Project

Ownership

End-to-End

Delivery

Managed

COE

Optimized Efforts &

Costs

Improve Resource

Management /

Utilization

Free up Internal

resources/ SMEs

Improve Delivery

Quality

Improve Coverage

Improve Process &

Metrics

Improve Planning &

Estimation

Maximize Automation

Benefits

Improve Knowledge

Management

Consulting

Discovery Design Implementa

tion Training & Support

Discovery Design Implementa

tion Training & Support

Partial Project Ownership

Discovery Design Implementa

tion Training & Support

End-to-End Delivery

Project Needs

Verified & Validated

Centre of Excellence (COE)

StraitsBridge Client

Bespoke delivery model ensures we effectively compliment our clients’ initiatives

and help their achieve their vision

Page 17: Straitsbridge Advisors : Capability Statement

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Interim Management

We offer a full range of interim management solutions,

from project-specific staff to controllership to financial

team support

While providing experienced professionals with the

essential expertise required in fill specific roles, our

focus is to ensure continuity and integrity for daily

finance & business operations

We do this effectively, with minimal ramp-up time,

while seamlessly integrating with your internal staff

DELIVERING RESULTS

Interim executives for CFO, Strategy,

Financial Controller & other key roles

► Top-tier & accomplished executives

► Accustomed to stepping into C-level &

VP-level roles

► Effective from Day 1

Whether you are looking for growth, stability, turn-around, or renewal

we have the right expertise to help you get the results you are looking for

Page 18: Straitsbridge Advisors : Capability Statement

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Experience that adds value

Page 19: Straitsbridge Advisors : Capability Statement

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Leadership profile : Sanjay Uppal

Position Ch ie f Execut ive Of f i ce r

Other

Positions

Mentor ICAEW F-Ten International leadership development program

Non-executive Director Taurus Wealth Advisors, Singapore

Professional

Experience

Over 20 years in Finance with leading global & Asian banks – including CFO, Board, global strategy and finance leadership roles

Led transformation and growth for banks through bringing together a distinctive mix of corporate finance, strategy development,

corporate governance, M&A, technology enablement and change management skills.

Group CFO, EmiratesNBD [Assets ~ US$ 80 billion] : Led the bank’s transformational growth from 2005 to 2010 to emerge as the

largest banks in MENA region, including its US$ 11 billion merger with National Bank of Dubai.

Group CFO, Hong Leong Bank [Assets ~ US$ 52 billion] : Led the transformation of the Finance function, post-merger financial

integration, realization of synergies, balance sheet restructuring & capital funding

Standard Chartered Bank – CFO & Senior leadership roles : As CFO for Taiwan, Philippines & the UAE and in finance leadership

roles in Singapore, India & Indonesia, Sanjay was instrumental in delivering transformational growth for the business leveraging

transformation of Finance as a true business partner.

Over the years, Sanjay has delivered keynote speeches at CFO conferences across Asia and awarded by industry bodies for his

role as a CFO and for investor relations

Expertise Financial Management & Governance

Mergers & Acquisitions

Investor relations

Corporate Finance & Capital Markets

Finance systems & technology

Post merger integration

Profit Improvement

Strategy Development & Execution

Organization development

Balance Sheet & Capital Management

Business Intelligence

Post-merger Synergies

Organizations

& Markets

Standard Chartered Bank Singapore, Taiwan, Philippines,

Indonesia, India, UAE

EmiratesNBD Bank UAE, KSA, Qatar, Singapore, UK

Hong Leong Bank Malaysia, Singapore, Vietnam,

Hong Kong

ANZ Bank India

Qualifications MBA (Finance)

Masters degree in Physics

Bachelor degree in Electrical & Electronics Engineering

Page 20: Straitsbridge Advisors : Capability Statement

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Leadership profile : Shripad Keni

Position Head – MENA Reg ion

Prac t ice Head – Bus iness In te l l igence & F inance Sys tems

Professional

Experience

20+ years in finance technologies, information management systems, process management in financial institutions and technology

organizations across Asia, Middle East & Europe

Celadon : Led the firm providing strategic advisory & implementation support on BI and finance systems to banks in Middle East

EmiratesNBD : Group Head of Finance Systems & Shared Services, Head of Enterprise Data Warehousing & Business Intelligence.

Successfully delivered complex projects including enterprise data warehouse, ERP implementation (1st Oracle Release 12

implementation in Middle East) and post-merger integration

SAP : Asia Pacific Head of ERP for Banking – Successfully delivered ERP Sales to three Banks in a year in Asia and also involved

in Project Governance for ERP implementations

ABN Amro : Global Head of Operations (Client MIS), VP Finance Transformation Lead-Asia Pacific, VP MIS & Data Warehousing-

Asia Pacific

American Express : Technology Management, Project Management, MIS Lead, Data Centre Operations

Expertise Finance & Performance management systems

Business Intelligence engines

ERP (Enterprise Resource Planning) solutions

Banking Channel, Customer & Product technologies

Program, Project & Delivery management

Technology Selection, Review and Implementation

Risk technologies

Data warehousing systems

Core Banking systems

Data & Reporting management and governance

Finance & Risk integrated reporting

Technology management

Organizations ABN Amro Bank Netherland & Singapore

EmiratesNBD UAE

American Express India

SAP Singapore

Bank International Indonesia Indonesia

Celadon UAE

Markets UAE, KSA, Qatar, Bahrain, Singapore, Indonesia, India, Netherlands

Qualifications MBA, Technology Management Nanyang Technology University, Singapore

Diploma in Business Leadership Duke University

Member of Project Management Institute (US) Singapore & Dubai PMI chapters

Certified Prince2 project and program management practitioner

Post graduate degrees in Physics, Computer Engineering and Systems management.

Page 21: Straitsbridge Advisors : Capability Statement

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Diverse & extensive global experience

ORGANIZATIONS PLATFORMS COUNTRIES

Malaysia Singapore Taiwan

Indonesia

UAE KSA

India

Philippines Hong Kong

Netherlands UK

Thailand

Qatar

Turkey

Vietnam

Sri Lanka

Japan

Cambodia

Our professionals have led some of the world’s most prestigious organizations

across banking & financial services, consulting, and information technology sectors

Australia

Bahrain

USA

Page 22: Straitsbridge Advisors : Capability Statement

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The difference

Page 23: Straitsbridge Advisors : Capability Statement

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We are Finance professionals first

Our professionals bring extensive experience in the CFO domain in global &

regional financial institutions

WE UNDERSTAND

THE CFO’S WORLD

We are dedicated to CFO’s & related domains in financial institutions

We deliver leading edge solutions to help our clients succeed

FINANCIAL SERVICES

FOCUS

Our experience helps adapt best practices & bring commercial focus into context

Develop innovative, pragmatic solutions for implementation with sustainable

results

PRAGMATIC

SOLUTIONS

We are independent from any outside interest

Our recommendations are objective & based only on our clients’ best interests.

INDEPENDENT

ADVICE

Conceptualization to final delivery of transformation objectives START

TO FINISH

1

2

3

4

5

ADVISORY SOLUTIONS IMPLEMENTATION

Page 24: Straitsbridge Advisors : Capability Statement

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Confidentiality

Our clients’ industries are extremely competitive. The confidentiality of companies’ plans and data is

obviously critical. StraitsBridge Advisors will protect the confidentiality of all such client information.

Similarly, advisory, consulting and training is a competitive business. We view our approaches and

insights as proprietary and therefore look to our clients to protect StraitsBridge Advisors’ interests in our

proposals, presentations, methodologies and analytical techniques. Under no circumstances should this

material be shared with any third party without the written consent of StraitsBridge Advisors.

Copyright

Copyright © 2014 StraitsBridge Advisors Pte Ltd. All rights reserved.

No part of this work may be reproduced or transmitted in any form by any means, electronic or

mechanical, including photocopying and recording, or by any information storage or retrieval system,

except as may be permitted, in writing, by StraitsBridge Advisors Pte Ltd.

StraitsBridge Advisors Pte Ltd

1 Raffles Place

Level 24. Tower 1

Singapore 048616

StraitsBridge Advisors FZC

P.O. Box 454671

Dubai

United Arab Emirates

StraitsBridge Advisors

Level 12, Tower C, Building 8

DLF Cyber City. Gurgaon

India 122002 in fo@st ra i tsbr idge.com

www.s t ra i tsbr idge.com

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