Kelsey Strachan Anthropologie A Digital Strategy
Strachan_ADV420_Final_Anthro
Jan 25, 2015
Anthropologie Digital Strategy
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Kelsey Strachan
Anthropologie
A Digital Strategy
Target Audience
Teens
20-Somethings
Moms
The Big Idea
Increase Brand Awareness
Increase Website Traffic
Emphasize Brand Image
“Everyone Can Have Their Own Style”
Design A Distinct Style
Create Your Own Look
Dream Up An Outfit
Exclusive Offers And Deals
Outfit Sharing
Promotion Alerts
Fashion Posts To The Popular Page
Follow Fashion Pages
Promotional Post
Contests
Pin It To Win ItPromotions
Fashion Posts
Performance Indicators
Increased Traffic by 10% To:www.anthropologie.comhttp://www.facebook.com/Anthropologiehttp://instagram.com/anthropologiehttp://pinterest.com/anthropologie/
Increased Online Purchases by 5%
BudgetResearch And Startup FeesHourly Work Fees Other
$2000-2500
Overview
Enhance Brand Power
Gain Loyal Customers
Enhance Social Media Campaign