Stpcc,Ritesh

AN ANALYSIS OF LUDHIANA TEXTILE INDUSTRY

A STUDY ON THE PERCEPTION OF COSTUMERS REGARDING COTTON COUNTY Presented By : Ritesh Kumar

1Introduction to The Company2The Nahar Group At Nahar, excellence is always an ongoing journey never destination

3Nahar group came into existence in 1949 .

It was established with initial efforts of three Oswal brothers Sh.Vidya Sagar Oswal ,Sh. Lachman Dass& Sh. Rattan Chand Oswal.

The initial capacity of nahar group was 800 spindles.

At present it has more than 66200 spindles of capacity.4Nahar Group of CompaniesOSWAL WOOLLEN MILLS LTD.

NAHAR INDUSTRIAL ENTERPRISES LTD.

NAHAR SPINNING MILLS LTD.

5FeaturesGroup turnover is Rs. 3000 Crore.

Export Markets: Argentina ,Brazil ,China, Poland ,Portugal ,U.K ,U.S.A, Turkey, South Africa, Egypt, Israel and Bangladesh.

Social upliftment by establishing Jawahar Lal Oswal Public Charitable Trust and Mohan Dai Oswal Memorial Hospital.

6List of DirectorsMr. Jawahar Lal Oswal Chairman-Cum-Managing DirectorMr. Amarjeet SinghDirectorMr. Dinesh Oswal DirectorMr. Kamal Oswal DirectorMr. Sandeep Jain Executive DirectorMr. Dinesh Gogna Executive DirectorDr. (Mrs.) H.K. Bal Additional DirectorMr. O.P. Sahni Additional DirectorMr. K.S. Maini Additional Director

Dr. Suresh Kumar Additional Director

7Product PortfolioWool / acrylic top

Yarns

Textile fabrics

Hosiery knitwear products

8Departments in OWMQuality Control

Human Resource Department

Finance Department

Marketing Department9CompetitorsMajor competitors in pullovers and cardigans Casablanca Pringle (Scotland)

Competitors of woolen/blended worsted yarn Vardhman Textiles Limited Jayshree Textiles Limited Malwa Cotton Mills Limited

Competitors of their denim fabric Arvind Mills Limited Aarvee Denims Limited Raymond Limited10SWOT Analysis

11

Good Brand Image.

Many persons are working here for more than 50 yrs. This shows commitment of employees towards their org.

Member of wool mark and ISO 9002.

Laboratories for testing the quality of the product.

Strengths

12 WeaknessesOWM is dependent upon foreign producers for greasy wool.Depend on the third party for sale and the distribution of the product.Fully fashioned unit of company has targeted mainly highest income groups with the products like Monte Carlo.Lack of commercial schemes / promotional schemes.

13

Opportunities

Arrival of new technology.New Markets.Globalization.14

Mushrooming and upcoming of small hosieries in Ludhiana.Seasonal demand for their major product i.e. pullovers.Shift in consumers tastes away from the firm`s products.Threat from competitors like Vardhman and Arvind Mills.MNC`s because of their large financial base, better technology is threat to domestic textile sector.

Threats

15INTRODUCTION TO

INDIAN TEXTILE INDUSTRY 16Indian Textile IndustryIndia textile industry largely depends upon the textile manufacturing and export.

India earns about 27% of its total foreign exchange through textile exports.

It also contributes around 3% to the GDP of the country

17ContdIt is the second largest employer after the agriculture sector in both rural and urban areas.

18 Indian Textile Industry19Market Size of Indian Textile Industry 2008-09 % ShareTextile Clothing & Garments20,21993%Undergarments1,4876.80%Home Textile Furnishings2.160.01%Accessories0.290.001%Total21,708.4520

Value-wise share of various products in total T&C exports by India

21 INDIAN TEXTILE EXPORTS (ITEM WISE)

22 Ludhiana Textile industry

Ludhiana is one of the principal producers of woollen and acrylic knitwear, apart from it also uses cotton and blended fiber to produce hosiery, knitwear and various ready-made garments.

23ContThe major export markets of Ludhiana today are the EU, US, Africa, Vietnam & Bangladesh.

Ludhiana accounts for nearly 90 per cent of the countrys woolen hosiery industry

Ludhiana Textile Industry serves as the backbone of Indian hosiery industry.

24Sector wise share in Ludhiana25

Percentage share of companies in total exports of textiles in 2008-09 from Ludhaina .

26 Percentage of domestic sales to exports of textiles in Ludhaina(2008-09)

27Title of the ProjectA STUDY ON THE PERCEPTION OF COSTUMERS REGARDING COTTON COUNTY 28INTRODUCTION TO COTTON COUNTY

Cotton County ready to wear BrandCotton County has three production plants and 3000 workers. Mr. Jawaharlal Oswal is the MD of the Nahar Retail Ltd. Cotton County is gearing up to revolutionize the retailing industry in India. Cotton County is ready to wear Brand of Indian Apparel Maker Nahar retail ltd. India. Cotton County is having 600 retail stores.India private ltd. COTTON COUNTY offers complete range in menswear and also for ladies and kids.

PRODUCTSPRODUCTSRANGESIZETROUSERS 799 309928 42SHIRTS799 259938 44DENIMS1299 179928 44T-SHIRTS399 1799 Free sizeJACKETS1599 10099Free SizeOBJECTIVES OF THE SYUDY

To study the features which influence the customers while purchasing ready to wear garments.

To study the satisfaction level of the customers regarding the brand.

To study the scope of COTTON COUNTY as a future brand.

31RESEARCH METHODOLOGY

32Research Design: Descriptive.

Sampling Technique: Convenience.

Universe: All the individuals who are ready to wear garments in Ludhiana.

Population: All the individuals individuals in Ludhiana who use branded ready to wear garments.

33Sample Unit: A The sampling unit was an individual who use Cotton Sample Size: 100 Individuals of Ludhiana City.

Sample Type: Area Sampling : Sample area of the study is Ludhiana

34Data collection: Primary data : Questionnaire.

Secondary data: Journals and websites.

35Data Interpretation & Analysis36Profile of Respondents (N=100)RespondentsNo. of RespondentsPercentageUsers of Cotton County100100Those who don`t use00TOTAL100%100%Age and Occupation of Respondents (N=100)

Fig.3 Figure showing about other brands which are known to the Respondents(N=100)

Tab.4 Table of Respondents who were came to know about Cotton County From different sources (N=100)

Fig.5 Figure on the basis of time period for which they are using the Brand Cotton County.(N=100)

Fig.6. Figure showing features which must be present in ideal ready to wear Brand(N=100)

Fig.7. figure showing features are important in ideal ready to wear Brand(N=100)

Fig.8 Figure showing features which are present in Cotton County Brand (N=100)

Fig.9.1 Figure showing satisfaction level of the Respondents for fabric quality (N=100)

Fig.9.2 Figure showing satisfaction level of the Respondents for fashionable style (N=100)

Fig.9.3 Figure showing satisfaction level of the Respondents for Good Fitting (N=100)

Fig.4.9.4 Figure showing satisfaction level of the Respondents for Low Price (N=100)

Fig.9.5 Figure showing satisfaction level of the Respondents for Brand Name (N=100)

Fig.9.6 Table showing satisfaction level of the Respondents for Attractive Colors (N=100)

Fig.9.7 Figure showing satisfaction level of the Respondents for Discount (N=100)

Fig.10 Figure showing who are satisfied with Cotton County (N=100)

Fig.11 Figure showing the behavior if the respondents are not satisfied with the product(N=100)

Fig.12.1 Figure showing the amount comfortably spent by respondents on shirts(N=100)

Fig. 12.2 Figure showing the amount comfortably spent by respondents on Trousers(N=100)

CONCLUSION

Majority of the respondents are overall satisfied with the Brand.Respondents feel that the Brand is having the bright future but the due consideration must be given on price.Majority of the respondents become aware of the brand through Newspapers and Friends.Large extent of customers are using the product Cotton County for the period of less than one year.Popular Brand Name is the most preferred feature which consumers look out for in the ideal ready to wear brand.Discount is the most preferred feature of Cotton County among customers.

SUGGESTIONS

Company should focus on advertisements of Brand.Company should focus on retaining the old customer base.Company should make the product available in market at suitable prices.Brand name should be made more popular amongst the customers.

REFRENCESES http://www.owmnahar.in/index.phphttp://www.owmnahar.in/nahar_indust.htmlhttp://www.owmnahar.in/profile.htmlhttp://www.owmnahar.in/management.htmlhttp://www.owmnahar.in/people.htmlhttp://www.owmnahar.in/products.htmlhttp://www.owmnahar.in/fabrics.phphttp://www.owmnahar.in/finan.htmlhttp://www.owmnahar.in/niel_fan.htmlhttp://www.owmnahar.in/nahar_saga.htmlhttp://www.owmnahar.in/export_market.htmlhttp://www.owmnahar.in/view_news.phphttp://www.cottoncounty.in/http://economictimes.indiatimes.com/http://economictimes.indiatimes.com/search.cmshttp://www.indianexpress.com/http://www.business-standard.com/india/http://www.thehindubusinessline.com/C.V. Gupta Research Methodology

Thank You59