Storytelling at Museum Siam

<digital> storytelling </digital> VOC in NL: Dutch Museum of World Cultures

<digital> storytelling </digital> decolonize the museum, deconstruct

present perspectives

<digital> storytelling </digital> Googl Arts & Culture: everybody is present

<digital> storytelling </digital> Googl Arts & Culture: nearby

<digital> storytelling </digital> Googl Arts & Culture: sensitive issues…

…which focal point?

<digital> storytelling </digital>

Introduction

collection < storytelling > education with social interaction & co-creation

programme 1/13

<digital> storytelling </digital> this is…

<digital> storytelling </digital>

are there any questions?

<digital> storytelling </digital>

storytelling starts with asking questions or listening to questions from your audience

<digital> storytelling </digital>

• I'll tell you within 30 minutes why smartphones and tablets are so 5000 years ago…

make a bold promise

<digital> storytelling </digital> storytelling ≠ text

a lot of text but hardly any story, transfer, or social interaction.

How much time and attention does your visitor have?

<digital> storytelling </digital>

People learn in a different styles. Children even more than adults. Stories can bring exitement, can include their daily life, can involve them in the informal learning environment a museum has to offer…

Focus on Storytelling and Learning, why?

<digital> storytelling </digital> storytelling = text + context + narrator + …

collection education

=> storytelling

<digital> storytelling </digital>

dressed up for the next episode of the story

from facting to acting

<digital> storytelling </digital>

Do not lock yourself up in the museum… Take them out on the street, experience & celebrate

from words to walks

<digital> storytelling </digital>

why just listen and read stories? Try actually making and tasting of the 'story'

from reading to making

<digital> storytelling </digital>

why just watch a collection about manufacturing? Try actually designing and making of the 'story'

from reading to making

<digital> storytelling </digital> storytelling = questions, discoveries…

spice

power

trade

ship

<digital> storytelling </digital> bridging our heritage to the actual world

<digital> storytelling </digital> bridging: heritage as dialogue

<digital> storytelling </digital> relevancy, interdisciplinary

S t o r y t e l l i n g + c o - c r e a t i o n

Inside Outsidetrad

itio

n /

conf

irm

atio

n

meaning

unio

n /

nego

tiat

ion

sens

itiv

e is

sues

inte

rpre

tati

on

ambi

tio

n /

drea

ms

collection purpose education

exhibit

<digital> storytelling </digital>

S t o r y t e l l i n g + c o - c r e a t i o n

trad

itio

n

meaning

unio

n

sens

itiv

e is

sues

inte

rpre

tati

on

ambi

tio

n

assets co-created value needs

support

stories build relations

We (museum)

They (audience)

<digital> storytelling </digital> storytelling is 'now'

S t o r y t e l l i n g + c o - c r e a t i o n

trad

itio

n

meaning

unio

n

sens

itiv

e is

sues

inte

rpre

tati

on

ambi

tio

n

post-present present present-future

flow

History Horizon

<digital> storytelling </digital> significance

S t o r y t e l l i n g + c o - c r e a t i o n

trad

itio

n

meaning

unio

n

sens

itiv

e is

sues

inte

rpre

tati

on

ambi

tio

n

facts authenticity experience

purpose

truth drama

<digital> storytelling </digital> so, stories bridge

personal view perspective emotion context sensitive issues experience need ambition etc.

personal view perspective emotion context sensitive issues experience need ambition etc.

<digital> storytelling </digital>

Corporate storytelling Transmedia storytelling Travel stories & reviews Oral history Narrative exhibitions Interpretation & storylines Trans-situ storytelling

Types of storytelling ?

<digital> storytelling </digital>

• translates a bunch of information into key findings • rebuilds authenticity • reverses the conventional order of things • provides meaning instead of facts • sparks creativity, activates • appeals to visitors • re-connects the speaker with the spoken • helps with co-creation of narratives

how storytelling works, it's about: • master story patterns not finding panaceas for wrong

exhibitions • the activity of storytelling, not the story of an artefact • listening to the audience as much as being listened to

http://www.creatingthe21stcentury.org/intro7-why-story-now.html

What storytelling does

<digital> storytelling </digital>

• storytelling-narrative flow, • (the art of) copywriting • drama and tension (scenography), • body language, hand gestures, facial expressions • pictures (visual storytelling) • games • VR / AR • social media

• APPP: Activity, Public (Relations) + Participation, Purchase (no screens, create an app and a label)

• 5F: Fact, Fiction, Future, Fun, Fan->Friend->Family

http://www.creatingthe21stcentury.org/intro7-why-story-now.html

Storytelling tools

<digital> storytelling </digital>

1. put people first 2. focus on motivation 3. use stories as a means of transportation (of meaning,

questions, etc.) 4. use stories as bait 5. dear curators, no lectures please… 6. show the worst first 7. show passion : "What makes your heart sing?" 8. write a storyline / scenario 9. design the story arch 10. let people move 11. know the core story (of the museum) and the thread 12. practice & experiment a lot (and even more), dare to fail 13. ?

how to use storytelling #analogue

<digital> storytelling </digital>

Be concise "What difference does it make if you live in a pisturesque little outhouse surrounded by 300 feeble minded goats and youre faitthful dog…? The question is: can you write?"

Ernest Hemingway

Be imaginative "You have to try very hard not to imagine that the iron horse is a real creature. You hear it breathing when it rests, groaning when it has to leave, and yapping when it's under way… Along the track it jettisons its dung of burning coals and its urine of boiling water… "

Novelist Victor Hugo, describing a train

Be brief "I have made this letter longer than usual only because I have not had the time to make it shorter"

Blaise Pascal, 17th-century philosopher (Winston Churchill quoted him)

Be direct "I am hurt. A plague o'both your houses! I am sped."

Mercutio in Romeo and Juliet

Be curious, true, thoughtful, interested, generous… What do you think of our exhibition? Did it meet your expectations? Let's have a coffee and talk about it, we'd love to hear what you're interested in.

writing text for (digital) storytelling

<digital> storytelling </digital> just wonder: what is happening?

<digital> storytelling </digital>

"drama is anticipation

mingled with uncertainty"

storytelling is drama

<digital> storytelling </digital>

Emotion

Creation

Senses richness

Focus

Repeat

Keep building

the art of involving

<digital> storytelling </digital> emotions and motivations

in search for the 'switch' in emotion networks / communities

<digital> storytelling </digital>

Expose / Look!

Rising action Climax Falling actionDenovement

writing stories: the story arch, the bold promise

<digital> storytelling </digital> telling history?

http://edtechteacher.org/8-steps-to-great-digital-storytelling-from-samantha-on-edudemic/

<digital> storytelling </digital>

http://www.slideshare.net/mungo13/writing-narratives?related=2

working on narrativity

<digital> storytelling </digital>

http://www.citejournal.org/vol10/iss1/languagearts/article3.cfm

telling history?

<digital> storytelling </digital>

www.slideshare.net/nightkitcheninteractive/is-it-working?qid=dc5a64dc-567e-49b9-b8a7-20bddcd10954&v=qf1&b=&from_search=4

from identity to storytelling

<digital> storytelling </digital>

Again, what is storytelling?

Storytelling is the social and cultural activity of sharing

stories, often with improvisation, theatrics, or embellishment.

Stories or narratives have been shared in every culture as a

means of entertainment, education, cultural preservation and

instilling moral values.

Crucial elements of stories and storytelling include plot,

characters and narrative point of view.

The term 'storytelling' is used in a narrow sense to refer

specifically to oral storytelling and also in a looser sense to

refer to techniques used in other media to unfold or disclose

the narrative of a story.

<digital> storytelling </digital>

- Stories can bridge the boundaries of time, they can connect the past, the present and the future

- Stories can enable us to find similarities between ourselves and others, real, virtual, imagined…

- Stories can confirm a truth that enhances our sense of who we are as human beings, to confirm stories of who we are (we all want confirmation that makes sense of our lives)

- Stories can let us care about - really emotional, intellectual, aesthetic - things that are valuable for us; there is no one you can't love, once you've heard their story

- ensure there is a constant directive, a road map, a route that includes the central theme

- give your audience not 4, but 2 + 2. Encourage the urge to finish the story, to help, to care, to fill in ...

- stories have to contain the most important ingredient: surprise

Summarized: the power of stories

<digital> storytelling </digital>

frankly, there isn't anyone you can not love, once you have heard her or his story

dare to compare

<digital> storytelling </digital>

50 occasions 1930-1955

make a big idea, let the audience choose

<digital> storytelling </digital>

• storytelling-narrative flow, • (the art of) copywriting • drama and tension (scenography), • body language, hand gestures, facial expressions • pictures (visual storytelling) • games • VR / AR • social media

• APPP: Activity, Public (Relations) + Participation, Purchase (create a label) • 5F: Fact, Fiction, Future, Fun, Fan->Friend->Family

Storytelling tools

1. put people first 2. focus on motivation 3. use stories as a means of transportation (of meaning, questions, etc.) 4. use stories as bait 5. dear curators, no lectures please… 6. show the worst first 7. show passion : "What makes your heart sing?" 8. write a storyline / scenario 9. design the story arch 10. let people move 11. know the core story (of the museum) and the thread 12. practice & experiment a lot (and even more), dare to fail 13. ?

<digital> storytelling </digital>

Presentation: 'The representation of VOC heritage in the Netherlands' Estrella Montien

programme 2

<digital> storytelling </digital>

storytelling - digital

- including mobile, apps, VR / AR and user generated

Let's have a look let's have a guess…

<digital> storytelling </digital> describe what you see:

1

<digital> storytelling </digital> describe what you think now:

1

<digital> storytelling </digital> how can we interprete?

2

<digital> storytelling </digital> same topic, different stories, suspense

3

<digital> storytelling </digital> what is the question, what's wrong?

4

<digital> storytelling </digital> who's the main character?

5

<digital> storytelling </digital> who are we looking for?

6

Think of: guiding principal / characteristics and perspective and focal point duration of narrative and time lapse interest and values, capacity, occasion and motivation multilayers in a personality context and situation mood and foreknowledge social interaction

<digital> storytelling </digital> Too much to talk about…

storytelling why how

narrativity

writing for digital media

crossmedia / transmedia communication

usability for education, exhibits, retail, communication, website

value for museum

audience city

science education…

?

your story participation

<digital> storytelling </digital> who's story?

<digital> storytelling </digital>

digital?

It's about storytelling. Not about 'digital'. Like there is no such thing as telephone-storytelling or television-storytelling… Yet the internet, smartphones, television and many other media give us tools and opportunities to make storytelling even more engaging. Jackie Gerstein says: 'digital storytelling integrates meaningful stories with media,' and 'digital storytelling is a form of narrative expression that is crafted into a media production.'Jasper Visser defines 4 key elements in 'storytelling in a digital age':

1. Unexpectedness. 2. Public space (‘active communities’). 3. It is about the audience. 4. Create real life connections (combine virtual and

physical) I add two more elements 5. Genuineness and fun 6. Create meeting places, transfers conversations

<digital> storytelling </digital> get attached by interest and attention

<digital> storytelling </digital>

Smart phones and tablets?

Internet, mobile and tablets…

<digital> storytelling </digital>

value exchange, value (co)creation

storytelling and value creation

<digital> storytelling </digital>

value exchange, value (co)creationWhy storytelling?

• do we have the capability of delivering this, according to our assets and our existing content?

• will it deliver on organisational priorities to grow revenue, reach and reputation?

• will users love it? (or people, as they’re commonly known).

users love it, it meets their needs

fits with the museum (core text/powersource)

grows revenue and reputation

YES! http://www.vam.ac.uk/blog/digital-media/thinking-small-how-small-changes-can-get-

big-results

<digital> storytelling </digital> how to tell?

<digital> storytelling </digital> social (media) engagement, the basis

<digital> storytelling </digital>

stra

tegy

stra

teg

y

strategy

vision beckoning power

imaginative + influencing draw attention / give direction

mission working power creating solutions + awareness problem solving / promise

relation recruiting power

connecting, behavioral change, participation

core text that defines the organization (Look:) (,because) (and so…)

the powersource

<digital> storytelling </digital>

engagement, higher aim, superusers

casus

crowdsourcing 'stories' means building relations

<digital> storytelling </digital>

meaning, social responsibility, pay-off

casus

<digital> storytelling </digital>

mobile [ ]

web ://

broadcast )))

core text

museum { }

print "…"

App }*

info panel | |

game %%

video ~~~

• crossmedia means reaching out, get people interested, involve and activate them whith various media that together let your audience experience (and even co-create) the different layers and episodes of your 'core text' and derivated activities via diverse media & devices.

• the different parts interact via the various media channels and do not appear all at once. Which means there is no lineair, but a fragmented 'story'.

[ ]

}*

QR [ ]

~~~ ://

{ }

crossmedia structure

<digital> storytelling </digital> crossmedia / transmedia infrastructure

PoI

PoI

PoI

PoI

PoI

PoI

PoI

PoI

PoI

<digital> storytelling </digital> telling history? Connectivity

we're here

This is where it happens!

Think excentric! contribute to important issues, trends, networks, startups, dare to distinguish

<digital> storytelling </digital> use your imagination, experience, knowledge… and curiosity

http://jalopnik.com/5854568/amazing-pictures-of-an-outdoor-russian-car-museum/

<digital> storytelling </digital> VR, AR… PR?

https://digitalstory.tools/

<digital> storytelling </digital>

https://digitalstory.tools/?tools=vr

https://medium.com/hackastory-playgrounds/vr-storytelling-blog-2-how-to-make-your-story-relevant-to-vr-8eff988a465c#.igeza5yts

VR, AR… PR?

<digital> storytelling </digital>

what kind of media could the Polytech Museum use and why?

Your story: exhibition

imagine we could swipe the personal experience

<digital> storytelling </digital>

what kind of media could the Polytech Museum use and why?

Your story: knowledge

What do we know, how to inform about the future?

<digital> storytelling </digital> from loosing memories to remembrance

<digital> storytelling </digital> you choose, we show

<digital> storytelling </digital> discover, learn, play

<digital> storytelling </digital>

gestures instead of text, enjoy the story

digital + fysical

Cleveland Museum of Art, Gallery One

<digital> storytelling </digital>

Cleveland Museum of Art, Gallery One

digital + fysical

<digital> storytelling </digital> AR - design individual tours

<digital> storytelling </digital> walking and discovering

<digital> storytelling </digital> defining and refining identity

defining and refining identity

<digital> storytelling </digital>

stories to have fun with

<digital> storytelling </digital>

stories to have fun with

<digital> storytelling </digital>

stories to have fun with: art memes

<digital> storytelling </digital> personal + local

defining and refining identity

<digital> storytelling </digital>

defining and refining identity

personal + local

<digital> storytelling </digital>

defining and refining identity

personal + local

<digital> storytelling </digital> 6 x L

Loose

Listen

Like-wise

Learn (lifelong)

(L.A.T.) relations

be Loved Loyalty And Trust

<digital> storytelling </digital>

in search of van Gogh...

Who is telling / writing?

A museum must facilitate the

way the audience is

used to communicate…

<digital> storytelling </digital> where to meet your audience?

at the official museum website?

<digital> storytelling </digital> where do they search?

<digital> storytelling </digital> shared experiences?

<digital> storytelling </digital> Search engine for youngsters

maybe they search for valuable fun?

<digital> storytelling </digital> Collecting and recollecting

maybe people expect to find hem here, nearby?

<digital> storytelling </digital> Rehearse, remix, recreate…

people may get involved in a playful way

<digital> storytelling </digital> Share and favorite

maybe they search for instant identity?

<digital> storytelling </digital> Ask, invite, link, share…

adjust your way of writing: • make a long story short • be brief, imaginative, direct, concise, quick,

curious, dare to make mistakes, make it ‘more or less’ ready

• make it usefull: - headers and white spaces - (hyper) links - active form of writing

• understand your audience • define where to meet? (location + media) • how would you describe your relation with the

reader? Will it last? (make it sustainable, ask to engage, promote, share)

• do your best to inform, engage, entertain, activate

<digital> storytelling </digital> 7 lessons about transmedia stories

<digital> storytelling </digital>

1. Quality and Speed means Costs. 2. It’s never as easy as you think it will be. 3. Have a plan or outline for the whole project before you

begin. Know thematic elements as well as the look and feel of a project. And know when a project ‘ends’.

4. Set the stage so the audience knows what they are committing to structurally (their time and commitment) as well as the ‘story’ elements.

5. Everything in your transmedia story has a potential barrier to entry. For example, having to register to use the site, moving across platforms etc.

6. Everything is a balancing act, for example, between audience size, audience engagement, audience contribution, accessibility etc. Don’t make the bonus content — the music, the audio play, the game, and whatever else I devise — necessary to follow the story

7. Promote yourself. Your own networks aren’t enough. Go where your audience is, to forums and blogs and news sites and put your stuff in front of eyeballs.

Christy Dena

7 lessons about transmedia stories

Foster meetingplaces, transfer moments and conversations

<digital> storytelling </digital>

http://www.youtube.com/watch?v=61g72U9ZEsY&feature=PlayList&p=4482DCE2474A1653&playnext=1&playnext_from=PL&index=6

http://www.youtube.com/watch?v=Mn-vO1mi2eQ&feature=related

http://www.slideshare.net/jgerst1111/digital-storytelling-1303268

http://www.disappearingplaces.net/tags/

http://storiesforchange.net/

http://en.wikipedia.org/wiki/The_Truth_About_Marika

http://www.youtube.com/watch?v=iX_ZJkwvKR8

http://www.brooklynmuseum.org/opencollection/tag_game/start.php

http://blog.programmableweb.com/2009/04/01/hack-the-brooklyn-

Transmedia storytelling links

http://henryjenkins.org/

http://www.christydena.com/

<digital> storytelling </digital> the art of listening (to chairs)

<digital> storytelling </digital> dutch architecture: museum and AR stamps tell the stories

<digital> storytelling </digital> 3D reproduction and markers: smart replicas

<digital> storytelling </digital> literature on storytelling

1. http://feature.storyhunter.com/success_stories/ 2. http://www.musik-therapie.at/PederHill/Structure&Plot.htm 3. http://mw2015.museumsandtheweb.com/paper/the-museum-as-digital-storyteller-collaborative-participatory-

creation-of-interactive-digital-experiences/ 4. http://themuseumofthefuture.com/tag/storytelling/ 5. http://lib.ugent.be/fulltxt/RUG01/002/213/183/RUG01-002213183_2015_0001_AC.pdf 6. https://www.ecotourism.org/news/travel-storytelling-how-can-stories-help-destination-marketing 7. https://lirias.kuleuven.be/handle/123456789/260564 8. http://www.storytellingmatters.nl/personal-branding/item/en-dit-noemen-ze-dus-storytelling.html 9. http://www.uni-koeln.de/~ame02/pppn.htm 10. https://mymeedia.com/data/maxiculture/ed7993f6-e230-43e2-8dfd-b2045d8f7d3e.pdf 11. https://www.scribd.com/document/293911574/Telling-Tales 12. http://onlinelibrary.wiley.com/doi/10.1111/j.2151-6952.2001.tb00030.x/full 13. http://nimblejourneys.com/Cases/Bruner_J_LifeAsNarrative.pdf 14. http://www.learningandwork.wales/sites/niace_cy/files/document-downloads/Exploring%20the%20definition

%20of%20family%20learning%20FINAL_0.pdf 15. http://docplayer.net/8707269-A-guide-to-developing-effective-storytelling-programmes-for-museums.html 16. http://thenhier.ca/en/content/frykman-sue-glover-%E2%80%9Cstories-tell-narrative-tools-museum-education-

texts%E2%80%9D-2009 17. https://repository.nie.edu.sg/bitstream/10497/16178/1/Narrative%20Inquiry-22-2-226_a.pdf 18. https://thesis.eur.nl/pub/15197/ 19. http://network.icom.museum/fileadmin/user_upload/minisites/cidoc/ConferencePapers/2015/

CIDOC_Paper_K._Moortheeswari.pdf 20. http://www.storynet.org/resources/whatisstorytelling.html 21. https://www.rienner.com/title/Storytelling_Sociology_Narrative_as_Social_Inquiry 22. Freytag,G., Freytags’sTechnique of the Drama: An Exposion of Dramatic Composition of Art, Chicago: S.C.Griggs

& Company, 1894 23. McKinney, J., The Cambridge Introduction to Scenography. Oxon: Routlegde,2001 24. Alpen, Ernst van, “Exhibition as Narrative Work of Art” In Y. Hendeles, C. Dercon, en T. Weski ed., Partners.

(Munche: Haus der Kunst & Cologne, 2003) 25. Bal, Mieke, “Exhibition as Film” in: Sharon Macdonald en Paul Basu ed., Exhibition Experiments (London:

Backwell Publishing, 2007) 71-93 26. Hale J. S. Macleod, “Narrative landscapes”, L. Hourston Hanks en J. Hale ed., Museum Making: Narratives,

Architectures, Exhibitions London: Routledge, 2012 179-192

<digital> storytelling </digital> additional literature

1. http://www.theatlantic.com/technology/archive/2015/01/how-to-build-the-museum- of-the-future/384646/) 2. http://aam-us.org/resources/center-for-the-future-of-museums/projects-and-reports/trendswatch/

trendswatch2016 3. http://www.slideshare.net/Erfgoed/more-or-less-theo-meereboer 4. http://www.slideshare.net/MuseumNext/digital-engagement-in-culture-heritage-and- the-arts 5. http://www.vam.ac.uk/blog/digital-media/the-new-va-website-the-inside-story

<digital> storytelling </digital> zijn er nog vragen?

Theo Meereboer

tcmeereboer @ gmail . com

@theomeereboer

linkedin.com/in/theomeereboer

erfgoed20.nl/ondernemen

museummaker.nl

makermuseum.nl