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The Storyteller’s Guide To Better Videos
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Storyteller’s Guide to Better Videos | Seattle Interactive 2017

Jan 28, 2018

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Page 1: Storyteller’s Guide to Better Videos | Seattle Interactive 2017

The Storyteller’s Guide To Better Videos

Page 2: Storyteller’s Guide to Better Videos | Seattle Interactive 2017

My favorite story about a story…

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My favorite story about a story… Baby carriage for sale, never used.

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Storytelling is a powerful tool. With it, you can turn this…

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Into these…

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Film is a powerful medium that combines the qualities of all other forms of communication into a singular experience. It can be at once heard, read and seen. All of its techniques

can be understood as the creation, definition and manipulation of a single unique element for the storyteller:

TIME

Page 11: Storyteller’s Guide to Better Videos | Seattle Interactive 2017

Film can condense time, expand time, repeat time, capture time, stop time and fool time. The one thing it can’t do is escape it. Every

decision you make as a storyteller in film comes down to this:

What you are going to do with your audience’s time?

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Filmmaking 101: Rules of engagement for storytelling.

Page 13: Storyteller’s Guide to Better Videos | Seattle Interactive 2017

Filmmaking 101: Rules of engagement for storytelling.

1. Know your audience.

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Filmmaking 101: Rules of engagement for storytelling.

1.  Know your audience. 2. Choose one thing to say.

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Page 17: Storyteller’s Guide to Better Videos | Seattle Interactive 2017

Filmmaking 101: Rules of engagement for storytelling.

1.  Know your audience. 2. Choose one thing to say. 3. The ending is a great place to start.

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Filmmaking 101: Rules of engagement for storytelling.

1.  Know your audience. 2. Choose one thing to say. 3. The ending is a great place to start. 4. Choose the privileged view.

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Page 21: Storyteller’s Guide to Better Videos | Seattle Interactive 2017

Filmmaking 101: Rules of engagement for storytelling.

1.  Know your audience. 2. Choose one thing to say. 3. The ending is a great place to start. 4. Choose the privileged view. 5. A face is a great location.

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Filmmaking 101: Rules of engagement for storytelling.

1.  Know your audience. 2. Choose one thing to say. 3. The ending is a great place to start. 4. Choose the privileged view. 5. A face is a great location. 6. B-Roll is a four letter word.

Page 23: Storyteller’s Guide to Better Videos | Seattle Interactive 2017

Filmmaking 101: Rules of engagement for storytelling.

1.  Know your audience. 2. Choose one thing to say. 3. The ending is a great place to start. 4. Choose the privileged view. 5. A face is a great location. 6. B-Roll is a four letter word. 7. Will it get watched twice?

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Page 25: Storyteller’s Guide to Better Videos | Seattle Interactive 2017

Storytelling principals in action:

The Timeline.

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Storytelling principals in action:

A story for every budget.

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The Storyteller’s Guide To Better Videos

Wednesday, Novemberr 1st 10am-4pmSchool of Visual Concepts

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