Story of an ATM

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Once upon a time...

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There are several ways to fix this...

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1. Clear instructions. Any problem with that?

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2. Better button label. Any problem with that?

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3. Make it intuitive. Any problem with that?

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What this little buttoncan teach us.

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You are not the user.

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Prototyping, testing and iterating saves money.

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Good UX design prevents unhappy customers.

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UX principles hold true regardless of the product or technology.

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