Story + Design for a Culture in Motion

STORY + DESIGN FOR A CULTURE IN MOTION

THERE IS NO DETERMINISTIC PATH.

Customers start from places not controlled by you, and the supposed “journey” they are taking doesn’t follow traditional marketing logic. Content marketing is moving from a focus on singular assets to narrative arcs, engaging your audience with the information they need to make the best decisions.

“CUSTOMER JOURNEY” JUST GOT

TRAMPLED.

MAKE YOUR CUSTOMER BRILLIANT.

CUSTOMER FOCUSED

DISTINCT VOICE

RELEVANT INSIGHTS

ACTIONABLE DECISIONS

YOUR BRAND HAS VAST INSIGHTS.

SHARE THEM WELL.

THE PURSUIT OF KNOWLEDGE CAN BE INVIGORATING.

Be intelligent, articulate, entertaining and actionable with your stories. Design them to be consumed from any channel, on any device, at any time, on their terms.

By taking a story and sharing it multiple ways, from video to infographics, ebooks to sales tools, your audience chooses how and where they enter the narrative arc.

DESIGN MORE STORIES AND

LET THEM LIVE EVERYWHERE.

#K4GD

The amount of information is increasing at an exponential rate. Everyone is seeking and consuming content, to make the best decisions for their professional and personal lives.

Great brands give audiences the knowledge, understanding and tools to make great decisions.

KNOWLEDGE FOR GREAT DECISIONS

BE MEANINGFUL WITH YOUR AUDIENCE.

Use a framework for your content strategy and truly understanding your audience. Knowledge profiles align your editorial themes to your audience, and keep your team in sync with content creation efforts.

KNOWLEDGEPROFILES

CONTENT WITH PURPOSE

BRANDINSIGHTS +

LEADERSHIP

AUDIENCE PERSONA

BUSINESSNEED

We develop animated and live-action video for technology solution demonstrations, customer case studies, and educational stories.

We build the hard-working sales advisors, configuration tools, and interactive widgets that drive customer engagement and leads.

We develop conversation strategy and digital assets for your brand and social platforms, extending your answers and addressing customer interest.

CONTENTDESIGN

VIDEOSTORIES

SALESTOOLS

THEIR NEEDS.YOUR AUTHORITY.OUR TRIBE.

OUR EXPERIENCE IS EXCEPTIONAL.

MULTI-CHANNEL OUTREACH FOR ORIGINAL KNOWLEDGE

We developed a range of marketing assets to help Appirio take full advantage of their investment in a market research study, and to reinforce their leadership on this topic. From one study, we created three high-engagement and high-share assets - video, eBook and infographic.

5 MILLIONBRAND

IMPRESSIONS

400SOCIAL LIKES

TRIPLE PLAYDISTRIBUTION

2000SOURCE SHARES

1 DAYMONETIZATION

ALL CHANNELMULTI-FORMAT

CONTENT ASSETS

OVER 800REPOSTS

MULTIFORMAT

CONTENTDESIGN

FIELD SALES, CUSTOMER, ANALYST + PROSPECTAUDIENCES

DRIVING DEMAND GENERATION THROUGH DIGITAL STORIES

Our all-channel strategy included social videos, branded keepsakes, rich digital content, live event experiences, and sales enablement tools. Without a media budget, we drove over 30mm brand impressions, and moved Dell to become the #1 reseller in three months.

VIEW

#1MARKET SHARE

30 MILLIONBRAND IMPRESSIONS

$0MEDIA SPEND

HIGH ENGAGEMENT

DEMAND GENERATION

CAMPAIGN

FIRSTVIRALVIDEO FOR

DELL

HUMOR, AUTHENTICITY

ANDHARD DATA

200,000VIDEO VIEWS

36,000ASSET DOWNLOADS

12,000VISITS FROM TARGET

VISUAL STORIES FOR ENTERPRISE MOBILITY DECISIONS

To reach audiences concerned about managing the exponential mobile impact, we developed a series of infographics on key mobility topics. They are used by field sales as well as social properties.

All assets drive the audience to trial offers and deeper learning content.

View

300% GROWTH

IN READERSHIP

200% INCREASE

IN SHARING

OVER 10ORIGINAL SOURCES

QR CODESDRIVE TRIAL

CUSTOMDESIGN

ILLUSTRATIONAND 3D

THOUGHT LEADERSHIP

INFOGRAPHICS

SERIALIZEDEDITORIAL CONTENT

ALLCHANNELDISTRIBUTION

CIO/CMODUAL AUDIENCE

CONTENT

INTERACTIVE DECISION MAKING WITH SOCIAL COMPARISON

Allowing users to compare their data center efficiency with that of their peers in an interactive widget was a great success in starting the conversation around processor upgrades. Based on their answers, personalized links to deeper content were provided.

4000LINKEDIN

INTERACTIONS

900NEW REGISTRANTS

LIVEFEEDS

FROM WORLDWIDE INTEL DATA

CENTERS

INTERACTIVE ADVISOR AND

CONTENT TOOL

DEMANDGEN

PROGRAM

TECHNICAL DECISION

MAKERCONTENT

INTERACTIVEAD UNIT AND WIDGET

FIELD SALESPROMOTION

PERSONALIZEDCONTENT

PRE-ANNOUNCE PRODUCT LAUNCH TO PREMIERE CUSTOMERS

To get the inside sales reps excited about an upcoming product, and to beat the bloggers at leaking coverage, we created a personalized microsite that gave sales teams a reason to reach out to key customers with VIP treatment, sharing thepre-announcement and beating the blogosphere.

800XROI

70PRE-ORDERS

NOPRESS AND

ANALYST OUTREACH

CUSTOMER AWARENESS AND DEMAND

3DINTERACTIVE

TOUR

PRE-ANNOUNCED THEIR OWN PRODUCT

600PERSONALIZED INVITES

4,000VISITORS IN 3 DAYS

65%DAY 1 RESPONSE RATE

INTERACTIVE SALES TOOLS AND CUSTOMER ADVISORS

To get the sales teams up to speed with relevant, industry specific information, we build sales tools that use live feeds to start conversations with customers. From there, interactive analysis, assessment and configuration features close the sale.

MOBILE SALES CONTENT WITH CUSTOMER CENTRIC UX

We improve the effectiveness of your sales teams by giving both them and the customers they serve the tools they need to drive conversation. Instead of revamping an aged intranet with too much content and bad UX, we interviewed sales teams to create a new navigation and smart content organization designed for mobile devices.

USING PRODUCT TO TELL A MULTI-LAYERED STORY FOR EVERYONE

To show the world their new cloud-based map solution, we recommended not dramatizing it, and instead used actual use cases and the software itself to create the story. Using several unique voice actors, we brought these stories to life with a narrative script and stellar animation.

VIEW

The new 4G Hotspot from Sierra Wireless needed a street name, a value proposition, and use cases. We developed the naming (“Elevate”), user research to discover the use models, and built both demand generation and quick start videos.

SHOWING USE MODELS IN VIDEOS SCENARIOS

VIEW

ANIMATED STORYTELLING FOR EDUCATION AND AWARENESS

To reinforce the importance of the network, we built a series of informative content for consumers, around upcoming mobile technologies. Audiences seeking answers were led to a rich educational video. Over 70% of the views of the video came from direct YouTube searches.

VIEW

ENTERTAINMENT TAKES ON ACRITICAL IT OBJECTIVE

IPv4 isn’t going to support the explosive growth of devices, and with addresses running out, the impending upgrade to IPv6 is a hot topic for IT expenditures. We wrote and directed a story about the office with the last IP address, and found that humor makes for big fans.

VIEW

DESIGN YOUR STORY

5019 NE 21st AvenuePortland, Oregon 97211503-737-9015