Stories for Change Leadership Examples of Expanding the Arts to New Audiences A report by funded by
Stories for ChangeLeadership Examples of Expanding the Arts to New Audiences
A report by funded by
“Change is the only constant in this era. New audience change will come from two major forces: the aging of America’s population and newcomers to our country who can enrich our economic and civic lives. Are you ready for these consumers?”
—Robert H. McNulty, President and CEO of Partners for Livable
Communities
Demographic Change
Immigrants and older adults (65 and older) are the two fastest growing U.S. populations
Demographic Change
In the next two decades, adults age 65 and older will double to more than 70 million.
The U.S. foreign-born population has increased from 19.8 million people in
1990, to 37.9 million in 2007.
Today, one in eight U.S. residents are immigrants.
The Role of Arts and Culture
Arts and cultural organizations have the opportunity to reach-out.
The Role of Arts and Culture
Arts organizations are receptive, creative, and resourceful.
The Role of Arts and Culture
Reaching-out to new audiences can benefit the arts organization.
Stories for Change
10 Best Practices that share new ideas and strategies
Area Agency on AgingPhiladelphia Corporation on Aging: Generation
Appreciation Philadelphia (GenPhilly)
www.genphilly.org
• Young professionals and older adults
• “Aging experts”
• Conferences, workshops, networking
Philadelphia Corporation on Aging: Generation Appreciation Philadelphia (GenPhilly)
Botanic GardenQueens Botanic Garden
www.queensbotanical.org
Queens Botanic Garden
• Works with community leaders
• Specialized programming
• Cultural plants and flowers
Community Arts OrganizationMovimiento de Arte y Cultura Latino Americana (MACLA)
www.maclaarte.org
Movimiento de Arte y Cultura Latino Americana (MACLA)
• Youth mentorship
• Art, dance, music, and video
• A community resource
Dance CompanyDances for a Variable Population
www.naomigoldberghaas.com/
Dances for a Variable Population
• Seniors and young people
• Exercise, and wellness
• New choreography
Local GovernmentPathways to Positive Aging
http://www.tceconline.org
Pathways to Positive Aging
• Strategic plan for older adults
• Health and wellness
• Making resources available
MuseumMuseum of Modern Art
www.moma.org
Museum of Modern Art
• Programs for Alzheimer’s patients
• Outreach in the community
• Museum closed, open to patients
Nonprofit OrganizationCircle of Care
http://www.circleofcareproject.org/
Circle of Care
• Volunteer transport program
• Free tickets to the arts
• Intergenerati-onal
OperaHouston Grand Opera: HGOco
http://www.hgoco.org
Houston Grand Opera: HGOco
• Opera is storytelling
• Community collaborations
• Productions in the neighborhoods
Parks and RecreationThe San José Department of Parks, Recreation, &
Neighborhood Services
http://www.sanjoseca.gov/mayor/goals/pubsafety/MGPTF/mgptf.asp
The San José Department of Parks, Recreation, & Neighborhood Services
• Gang prevention involves whole community
• Revitalization and empowerment
UniversityOsher Lifelong Learning Institutes
http://www.osherfoundation.org/index.php?olli
Osher Lifelong Learning Institutes
• Specialized learning models
• Members are teachers
• Arts, literature, and more
Stories for Change
Please go to www.livable.org to download the Stories for Change publication, and to find out more
about Partners for Livable Communities.