Store & Retrieve Data Anywhere - DISCOVER SUPER ......• Describe the visualizations with stories • Teach how to have “A Conversation with Data” • Model the behavior of using

© COPYRIGHT ALL RIGHTS RESERVED 2016 ABILA

Debbie King Carlos Restrepo

DISCOVER SUPER MEMBERS PART 2: OH, THE STORIES YOUR DATA CAN TELL!

2 © COPYRIGHT ALL RIGHTS RESERVED 2016 ABILA

LOGISTICS Audio is available through your

computer or by calling:

855-674-4055 (TOLL FREE) Access Code: 1067

•  Please use the Q & A tab to ask any

questions to the presenter

•  If you are having trouble with audio or visual, please hit refresh.

•  Your CAE certificate, the slide deck,

and a link to the recording will be emailed to you later this week.


MEET YOUR PRESENTERS

DEBBIE KING CEO ASSOCIATION ANALYTICS

CARLOS RESTREPO SENIOR DIRECTOR ABILA


The ability to understand, visualize, and communicate data will be the most important skill in the next decade.

- Hal Varian, Chief Economist



THE DATA PYRAMID


DATA VALUE CURVE


According to Harvard Business Review, top performing organizations are

5x more likely to use data to make decisions

Instinct Data X


THE CENTER OF THE UNIVERSE

Data Warehouse

Financial

Social Census

AMS




Organization Infrastructure

Data Management Analytics

Governance

ASSESS


ALIGN

Strategy Analytics Strategy Analytics


5 STEP ANALYTICS PROCESS

CommunicateAnalyzeCleanCollectScope


•  Educate and inspire your organization •  Prioritize the key business areas to analyze •  Determine the initial business questions •  Plan the effort: define success, timelines and outcomes

AnalyzeCleanCollect CommunicateScope


•  Inventory data sources & decide how much to include •  Establish a data governance policy •  Create a dictionary that defines your business terms •  Integrate key data sources in data mart

AnalyzeClean CommunicateCollectScope


•  Define standards for data cleanliness •  Identify data anomalies – use visualization! •  Correct duplicate, missing and inconsistent data •  Standardize procedures to reduce future issues •  Expect data cleansing will be an ongoing activity

AnalyzeClean CommunicateCollectScope


Clean CommunicateAnalyzeCollectScope

•  Teach “The Analytical Mindset” •  Discover what you didn’t know •  Uncover patterns and outliers •  Ask new questions with data discovery •  Visualize your data to bring it to life •  Iterate through the process to refine


•  Describe the visualizations with stories •  Teach how to have “A Conversation with Data” •  Model the behavior of using data to make decisions •  Take Action on the results of the data discovery •  Encourage new questions and data exploration!

CleanCollectScope Analyze Communicate


DATA VALUE CURVE


SEGMENTS


PERSONAS


Customer Journey Map

Data Analytics

Customer Journey Analytics

Gain insight on your customer’s journey.

Guide them on their journey.

Predictive Analytics Propensity Models Affinity Analysis

Association Analytics www.associationanalytics.com


Q&A

Please type any questions in the Q&A tab.

Contact Amelia Glynn [email protected]

Your CAE Certificate, slides, and a link to the recording will be emailed to you early

next week.

Abila provides software and services to associations and nonprofit

organizations and governmental entities that help them:

improve decision making

execute with greater precision increase engagement

generate more revenue


THANK YOU!

Store & Retrieve Data Anywhere - DISCOVER SUPER ......• Describe the visualizations with stories • Teach how to have “A Conversation with Data” • Model the behavior of using

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