Store Design concept presentation for elecom india store.elecom is a popular japanese brand for lifestyle IT and mobile accessories
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1. Elecom Store Design 1.0 Nehru Place, New Delhi Date: Nov 28,
2011
2. Product Categories
3. Category and Display Share Category Display Share Mousepad
5% Mouse 16% Keyboard 5% Card Reader/Writer 3% USB HUB/LAN HUB 3%
Headset 1% Earphone with Mic 5% Earphone 4% Speaker 3% LED 1% Web
Cam 1% Battery 4% Bag 16% Cable (PC) 3% Cable (LAN) 3% Cable (AV)
3% Cable (Smartphone related) 1% Smartphone/Tablet Case & Film
22% 100%
7. Substantiation Awakening people to something which they
always wanted to have. Making people break free from the regular
Something which is not regular, but a notch above Something for
people of good tastes in life A Lifestyle statement
8. Inspiration
9. Some Japanese Design worksCollage
10. Store Positioning
11. Positioning Premium and Elegant
12. Feel Stylish and soft
13. Store Identity
14. Colors White Predominantly , symbolizes harmony,
tranquility, honesty and stylish Black (Part of brand color
pallette, symbolizes premium)