Stop Wasting Money On Link Building GEOFF KENYON
Stop Wasting Money On Link Building
May 19, 2015
From Distilled's Geoff Kenyon's presentation at DistilledLive Seattle's Meetup on April 29, 2013 at TheEasy.
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Stop Wasting Money On Link Building
GEOFF KENYON
Efficiency
Step 1: Content & OnpageImage/Graph etc.
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Added 200 words of content
Getting Started Link Building
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Six Examples of Getting Started
Professional OrganizationsImage/Graph etc.
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Give EndorsementsImage/Graph etc.
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ListsImage/Graph etc.
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Local Press ReleasesImage/Graph etc.
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PartnershipsImage/Graph etc.
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ManufacturersImage/Graph etc.
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Now it Gets Harder
2 Ways to Improve Efficiency
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• Send a lot of emails• Focus your efforts
Scale with Quantity
Scale With Quantity
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Focus Your Efforts:Scale by Segmentation
A Link is Not a Link
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4 Groups of Sites
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Links you don’t want
Links that are ok
Links that are good
Links that are REALLY
good
Examples of Links
Low Value LinkImage/Graph etc.
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Mid Value LinkImage/Graph etc.
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High Value LinkImage/Graph etc.
Why Do We Want High Value Links?
Influence
Results of Influence
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And:
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How?
Know Your Target
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Know Your Target
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Know Your Target
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Most Likely Writer Interested in Your Content
How Do We Segment Sites?
Domain Authority
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InfluenceImage/Graph etc.
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InfluenceImage/Graph etc.
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Influence =
Visibility + Credibility
Characteristics of Influence
CommentsImage/Graph etc.
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Whoa!
Social SharesImage/Graph etc.
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Social Click ThroughsImage/Graph etc.
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Site TrafficImage/Graph etc.
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Now Segment Your Prospects
4 Groups of Sites
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Links you don’t want
Links that are ok
Links that are good
Links that are REALLY
good
Know Your Target (Part II)Image/Graph etc.
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Start With Your Most Influential and Relevant
Sites
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