Stop Marketing, Start Helping!

…and Start

Rob Abbey

MarketingHelpingClients Instead

Marketing

.isn’t working

A  whole  stack  of  things…  like  not  feeling  comfortable  with  promo6ng  yourself,  not  having  enough  money,  not  having  the  resources  your  compe6tors  have,  not  knowing  what  to  do  and  not  having  the  6me,  energy  or  focus  to  market  consistently.

Because things areweighed against you.

Why?

You’re  told  that  you  need  to  find  the  right  image,  the  right  words  and  the  right  offer.  That  it’s  all  about  convincing  clients;  to  no6ce  you,  to  like  you,  to  look  at  your  marke6ng  materials,  to  check  out  your  offers,  to  eventually  work  with  you  and  then…  to  recommend  you  to  others.    

That’s  a  whole  lo,a  convincing!

It’s all about convincing… isn’t it?

Marketing

.there is another way

.just help

It’s  what  you  do  anyway…  at  the  very  heart  of  your  business.  If  you  use  your  knowledge,  skills  or  experience  to  help  others,  it’s  the  fundamental  core  transac6on  of  your  business.  

You  might  call  it  something  else  but…

Stop “Convincing” and start “Helping”.

Helping

.most service businesses help people solve problems

Fact

.or help them to unlock potential

Fact

.or help them do both!

Fact

.so stop thinking “marketing”…

.and just start “helping”…

.”helping is the best marketing”

.why?

.people HATE being marketed to

Marketing

.but they LOVE being helped!

Helping

.you can’t out-market the bigger players

Marketing

.but you can hit them where it hurts, by changing the game

Helping

.can be SO confusing

Marketing

.is something you already know and do every day

Helping

.you fight to be heard

Marketing

.clients actively seek you out & want to hear what you say

Helping

.can be costly, with uncertain R.O.I.

Marketing

.leverages your kick-ass skills and builds assets

Helping

Helping

•Convincing  Clients  •Chasing  business  •Talk  About  Value  •Promote  Transac6ons  •Stuff  you  don’t  know

•Helping  Clients  •AKrac6ng  business  • Provide  Real  Value  •Promote  Reciprocity  • Stuff  you  already  know

Marketing

Distinctions

.don’t be like him!

Marketing

.be more like him!

Helping

Q In what ways can you help others?

-­‐ Create  helpful  content  and  share  it  -­‐ Become  a  connector  of  people  -­‐ Recommend  others  -­‐ Give  30mins  of  your  6me  (SoHelpful.com)

Thank  you!  Please  share  this  presenta6on.  

Together  we  can  change  the  way  businesses  market  themselves  forever!

Rob  Abbey  is  the  founder  of  RobAbbey.com.    

He  helps  businesses  package,  market  and  sell  their  services  online.  Helping  others  is  at  the  heart  of  his  business.    

***Get  help  from  Rob,  for  FREE  at  SoHelpful.com/robabbey

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