Stone Ward 30 in 30 November 2013

November 2013

A quick glimpse of cool digital campaigns, news and announcements that are worth knowing. !

Pay attention. This is going to go by quickly.

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• It does not physically exist. Each bitcoin is just a string of numbers. • Instead of a bank, a decentralized network of computers ensures the

authenticity of bitcoin and issues new ones by doing complex calculations.

• This allows bitcoin to be traded peer to peer, bypassing credit card companies and payment processors.

• It’s digital cash, offering the same relative anonymity and freedom as a paper sack of bills.

• You can’t use bitcoin for much today besides gambling in online casinos and reserving seats on Virgin Galactic spaceflights, and a vast majority of it is held by speculators.

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Online Payments: Bitcoins

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Facebook: No More Thumbs

• All of the Like buttons you see around the web will soon be refreshed with a bolder, bluer design six months in the making that, somewhat shockingly, trades the iconic thumbs up for the Facebook logo.

• These buttons are viewed over 22 billion times daily across millions of websites.

• The team tried grey buttons, black buttons, and blue buttons. Blue was an overall favorite, and in Facebook’s testing, they found that the color actually drove more people to click Like and Share (proving again the power of color for a brand's design).

• The way the Facebook logo appears on the blue button is nearly identical to the way it appears on the top of Facebook’s page, bringing a level of brand consistency to the social network that’s been lacking across its digital tendrils.

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Facebook: No More Thumbs

Old New

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Facebook: Algorithm Changes

• Facebook wants to make its mobile News Feed surface better, smarter content. !

• With an updated algorithm that it says will be rolling out soon, the mobile News Feed will begin to do a better job of surfacing "high-quality" articles that readers are likely to click on. !

• At the same time, Facebook is also hoping to demote "meme photos" and ostensibly other over-shared links that aren't as informative. !

• While the changes should make for a pleasant improvement to readers, it'll also be important as Facebook continues to battle Twitter to become those readers' go-to source for finding news.

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SnapChat Rejects Facebook

• SnapChat turned down an all cash offer of $3 billion from Facebook. !

• Snapchat specializes in ephemeral mobile messages, including text or photographs, that disappear after a few seconds. The service has not generated any revenue, but is especially popular among teenagers and young adults, who use the app to send messages to friends. !

• Evan Spiegel, Snapchat’s 23-year-old co-founder and CEO, will not consider an acquisition or an investment at least until early next year. Spiegel is hoping Snapchat’s numbers – of users and messages – will grow enough by then to justify an even larger valuation.

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SnapChat Rejects Facebook

• Facebook is interested in Snapchat because more of its users are tapping the service via smartphones. Facebook has rapidly increased the share of its revenue coming from mobile advertising, but said last month that fewer young teens were using the service on a daily basis. !

• Snapchat now shares 400 million snaps each day, which surpasses the photo-sharing activity on both Instagram and Facebook.

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LinkedIn Working To Up Its Profile

• L’Oreal and Conan O’Brien each had LinkedIn campaigns during November. !

• As a platform, LinkedIn has become increasingly visual by introducing opportunities to embed videos, presentations, or create a portfolio on your user profile. Scroll through your homepage feed and you’ll see that most status updates also now allow a thumbnail image as part of a link or article to be shared. For companies with a presence on LinkedIn, it makes sense to embrace the colorful visuals that auto-populate, plus share inspirational images and videos.

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LinkedIn & L’Oreal

• In celebration of reaching 300,000 followers on LinkedIn, L’Oréal is activating its community with a new, “Are You IN?” campaign.

• With the goal of positioning L’Oréal as a top place to work, the company has created visual way for its community to share an “IN word and “IN moment” that best describes themselves and share it across Facebook, Twitter and LinkedIn.

• The ten best IN moments will also be shared on the L’Oréal company page at the end of the campaign.

• The campaign lives on a dedicated microsite, where users are asked to synch their LinkedIn profile to participate. Twelve pre-populated IN word examples are listed, from “inspiring,” to “international,” and the more bold, “intense.”

• Once an IN word is selected, the user is prompted to share why. From there, a visual is pre-populated with the user’s LinkedIn profile photo and reason why with the option to share.

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LinkedIn & Conan O’Brien

• In September, the comedian realized that one only puzzle piece missing from his social media empire was the networking platform LinkedIn. He set about rectifying that issue by creating a troll-tastic profile — complete with job descriptions as a "lighting designer" at Applebees and listing "Oscar for Best Performance by an Actress in a Supporting Role" under his honors and awards. !

• He now has over 100,000 followers and is listed as a LinkedIn Top Influencer.



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Dodge + Ron = Success

• Since the ads first began playing, Durango sales have increased by 59%, and web traffic has jumped 80%. !

• Dodge has made 70 ads featuring the heavily mustached local-news anchor. !

• The ad campaign coincides with the release of Anchorman 2: The Legend Continues, which will hit theaters on Dec. 20.

Dodge + Ron = Success

Questions?

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Thank you.

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presented by: Emily Reeves, Director of Digital Innovation & Insight Planning at Stone Ward

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Stone Ward 30 in 30 November 2013

Marketing