Top Banner
STOCK MARKET
53
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Stock market and their services

STOCK MARKET

Page 2: Stock market and their services

What is stock market?

• A stock market or equity market is a public entity for the trading of company stock(shares) and derivatives at an agreed price.

Stockholders are the legal owners of a corporationthey have a residual claim to all earnings and assets after debt and tax claims are satisfiedvoting rights (e.g., to elect board of directors)shareholders do not exercise control (elected board chooses CEO, etc.)

Page 3: Stock market and their services

Stock Market Securities

Two types of corporate stock exist

Common stock the fundamental ownership claim in a public corporation

Preferred stocka hybrid security that has characteristics of both bonds and common stock

Page 4: Stock market and their services

Characteristics of Common Stock

Dividendspayment and size of dividends is determined by the board of directors of the issuing firm.

Residual Claimin the event of liquidation, common stockholders have the lowest priority in terms of any cash distribution.

Limited Liabilitycommon stockholders losses are limited to the amount of their original investment in the firm.

Voting Rights

Page 5: Stock market and their services

Characteristics of Preferred Stock

Similar to common stock in that it represents an ownership interest but, like bonds, pays a fixed periodic dividend

Senior to common stock but junior to bonds

Generally do not have voting rights

Nonparticipating preferred stockdividend is fixed regardless of any increase or decrease in the firm’s value

Cumulative preferred stockmissed dividend payments go into arrears and must be made up before common stock dividends can be paid

Page 6: Stock market and their services

Financial Market

Page 7: Stock market and their services

SECURITIES AND EXCHANGE BOARD OF INDIA

SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI) : SECURITIES AND EXCHANGE BOARD OF INDIA (SEBI) The Securities and Exchange Board of India was established on April 12, 1992 in accordance with the provisions of the Securities and Exchange Board of India Act, 1992.

PREAMBLE:The preamble of SEBI describes its basic functions as “…..to protect the interests of investors in securities and to promote the development of, and to regulate the securities market and for matters connected therewith or incidental thereto” : 

Page 8: Stock market and their services

SEBIregulates

PrimaryMarket

Secondary Market

MutualFunds

Foreign InstitutionalInvestment

Page 9: Stock market and their services

Primary and Secondary Markets Overview

Primary MarketThe primary market is that part of the capital markets that deals with the issuance of new securities.

Companies, governments or public sector institutions can obtain bonds through the sale of a new stock or bond issue and is typically done through a syndicate of securities dealers.

The process of selling new issues to investors is called underwriting. In the case of a new stock issue, this sale is an initial public offering (IPO).

Primary markets create long term instruments through which corporate entities borrow from capital market.

Page 10: Stock market and their services

Primary and Secondary Markets Overview

Secondary Markets(trading of shares among investors)

The secondary market/aftermarket ,is the financial market in which previously issued financial instruments such as stock, bonds, options, and futures are bought and sold.

Secondary Markets Characteristics

Trading LocationsCentral ExchangeOver-the-counter

Market StructureContinuousCall market

Page 11: Stock market and their services

Stock Exchanges

BOMBAY STOCK EXCHANGE(BSE) : 

# Bombay Stock Exchange is the oldest stock exchange in Asia.# BSE was established as "The Native Share & Stock Brokers' Association" in 1875# Today BSE is the world’s no. 1 exchange in terms of the number of listed companies and the world’s 5th in transaction numbers

NATIONAL STOCK EXCHANGE(NSE) : 

The National Stock Exchange of India Limited is a Mumbai-based stock exchange. It is the largest stock exchange in India in terms of daily turnover and number of trades.It is mutually owned by a set of leading financial institutions, banks, insurance companies and other financial intermediaries in India. NSE is the third largest stock exchange in the world.

Page 12: Stock market and their services

Stock Exchanges

STOCK MARKET INDEX : A stock market index is a method of measuring a section of the stock market. An index has a numerical value When an ‘index’ goes up or down, it reflects an increase or decrease, respectively, in the total value of those stocks.

BSE SENSEX : BSE Sensex or Bombay Stock Exchange Sensitive Index is a value-weighted index composed of 30 stocks that started on January 1, 1986. The Sensex is regarded as the pulse of the domestic stock markets.

Page 13: Stock market and their services

• Sometimes the market seems to react irrationally to economic or financial news. This may 'temporarily' move financial prices away from their long term aggregate price 'trends'. (Positive or up trends are referred to as bull markets; negative or down trends are referred to as bear markets). Over-reactions may occur—so that excessive optimism (euphoria) may drive prices unduly high or excessive pessimism may drive prices unduly low.

Stock markets and the financial risk

Page 14: Stock market and their services

Stock Market Companies

Discussing 4 major companies of stock market

Page 15: Stock market and their services

Sharekhan

COMPONY PROFILE Name of the company : Sharekhan ltd.

Year of Establishment : 1922

Headquarter : ShareKhan SSKI A-206 Phoenx House,Phenoix mills Compound lower parel ,Mumbai Maharashtra , INDIA- 400013

Nature of Business : Service Provider

Services :Depository services Online Services Technical Research

Number of Employees : Over 3500

Website : www.sharekhan.com Slogan : Your Guide to financial jungle.

Page 16: Stock market and their services

Sharekhan

Sharekhan.com is the finest investment portal for India stock market. The well designed website provides wide range on investment options, latest stock market updates and many tools for investors.

Sharekhan offers verity of accounts to suite customer requirement. These accounts include Sharekhan First Step Account Sharekhan ClassicAccount Sharekhan Trade Tiger Account Portfolio Mgmt Services (PMS) though Sharekhan Platinum Circle Account.

Page 17: Stock market and their services

Sharekhan

Sharekhan Brokerage Charges 2013Account Opening Fees & Annual maintenance charges (AMC)Trading Account Opening Charges (One Time): Rs 750 (Classic Account), Rs 1000 (Trade Tiger Account)Trading Annual maintenance charges (AMC): Rs 400 (First year remains free)Demat Account Opening Charges (One Time): Included in trading account opening chargesDemat Account Annual Maintenance Charges (AMC): Rs. 400 (Free for 1st year with trading account.)

Trading BrokeragesIntra-day Trades: 0.1% on the buy side and 0.1% on the sell side.Delivery Based Trades: 0.5% or 10 paise per share or Rs. 16/- per scrip whichever is higher.F&O Trades: 0.1% on the first leg and 0.02% on the second leg if squared off on the same day and 0.1% if squared off on any other day.Options Trades: Rs. 100/- per contract or 2.5% on the premium (which ever is higher).

Page 18: Stock market and their services

Sharekhan

Margin Scheme Cash Leg 1 Cash Leg 2 Delivery Future Leg1Future Leg 2 same day

Future next day

Option

25 K 0.1 0.1 0.5 0.1 0.02 0.1 Higher of 2.5% of premium or Rs 100

30 K 0.1 0 0.5 0.1 0 0.1 Higher of 2.5% of premium or Rs 100

40 K 0.09 0 0.45 0.09 0 0.09 Higher of 2.25% of premium or Rs 95

50 K 0.07 0 0.4 0.07 0 0.07 Higher of 1.5% of premium or Rs 80

1 Lakh 0.05 0 0.25 0.05 0 0.05 Higher of 1% of premium or Rs 70

3 Lakh 0.04 0 0.2 0.04 0 0.04 Higher of 1% of premium or Rs 50

5lakhs 0.03 0 0.18 0.03 0 0.03 Higher of 0.75% of premium or Rs 40

10 Lakhs 0.02 0 0.15 0.02 0 0.02 Higher of 0.60% of premium or Rs 30

20 Lakhs 0.015 0 0.1 0.015 0 0.015 Higher of 0.55% of premium or Rs 25

Sharekhan Post Paid Plans

Page 19: Stock market and their services

Sharekhan

Amount (Rs)

PeriodCash Leg 1

Cash Leg 2

Delivery Future Leg 1Future Leg 2 same day

Future next day

OptionIntraday transaction

Delivery transaction

Default   0.1 0.1 0.5 0.1 0.02 0.1Higher of 2.5% of premium or Rs 100

   

750 6 months 0.1 0 0.5 0.1 0 0.1Higher of 2.5% of premium or Rs 100

7,50,000 1,50,000

1000 6 months 0.09 0 0.45 0.09 0 0.09Higher of 2.25% of premium or Rs 95

11,11,111 2,22,222

2000 Annual 0.07 0 0.4 0.07 0 0.07Higher of 1.5% of premium or Rs 80

28,57,143 5,00,000

6000 Annual 0.05 0 0.25 0.05 0 0.05Higher of 1% of premium or Rs 70

1,20,00,000 24,00,000

18000 Annual 0.04 0 0.2 0.04 0 0.04Higher of 1% of premium or Rs 50

4,50,00,000 90,00,000

30000 Annual 0.03 0 0.18 0.03 0 0.03Higher of 0.75% of premium or Rs 40

10,00,00,000 1,66,66,667

60000 Annual 0.02 0 0.15 0.02 0 0.02Higher of 0.50% of premium or Rs 30

30,00,00,000 4,00,00,000

100000 Annual 0.015 0 0.1 0.015 0 0.015Higher of 0.55% of premium or Rs 25

66,66,66,667 10,00,00,000

200000 Annual 0.005 0.005 0.08 0.005 0.005 0.005 Flat Rs 10 2,00,00,00,000 25,00,00,000

Sharekhan Pre Paid Plans

Page 20: Stock market and their services

Service provided by company

Page 21: Stock market and their services

Services offered by Sharekhan SHARE OFFLINE: Sharekhan provides complete trading facility like they are giving Toll free numbers the phone trading facility as an alternative of net trading where a customer can call “n” number of times.  Toll Free numbers: 1800-22-7500 1800-22-7050 Local number : 079-30307600 (chargeable) 

  DERIVATIVES: Derivatives is a product whose derives from the value of their underline assets. i.e.:-share, index, bond, rupee- dollar exchange rate, sugar, crude oil etc. Futures Option - Call - Put

Page 22: Stock market and their services

Services offered by Sharekhan

COMMODITIES: Sharekhan provides commodity facility.

Sharekhan trades on two major commodity exchanges in India.

MCX (Multi Commodity Exchange of India Ltd)NCDEX ( National Commodity & Derivatives Exchange Limited )

PORTFOLIO MANAGEMENT SERVICES:There are two types of PMS in Sharekhan Limited  

PRO PRIME:-• It uses in-depth independent fundamental research.

PROTECH (Technical)• It uses Technical research.

Page 23: Stock market and their services

Services offered by Sharekhan

Currency Trading: Currency trading means to trade in currency of

different countries and price varies because of supply and demand.

Sharekhan is providing offline currency trading facility.

ADVISORY PRODUCT: Sharekhan provide Advisory Products by which customer can get proper advise for investing their money in proper way by which they can earn more profit.

1. Top picks Portfolio 2. 123 portfolios 3. Smart Trade Portfolio 4. Derivatives Portfolio 5. Nifty Portfolio6. Portfolio Doctor

Page 24: Stock market and their services

FUNDMENTAL RESEARCH:-

Growth Plan Analysis

Company Plan Analysis

Economic Analysis

Balance Sheet Analysis

Valuation Of Company

TECHNICAL RESEARCH

Graph & Chart.

Past Price

Volume data

Going Average

Services offered by Sharekhan

Page 25: Stock market and their services

Services offered by Sharekhan

DEPOSITORY SERVICES

Sharekhan is one of the depositories.

Sharekhan register on both Depository participant.

• NSDL

• CDSL

Page 26: Stock market and their services

SWOT Analysis of Sharekhan STRENGTHS It is a pioneer in online trading with a turnover of Rs.400crores and more than 3000 peoples working in the organization. Employees are highly empowered and strong communication network.Number 1 registrar and transfer agent and dealer of investment products in India  Good co-operation between employees.

WEAKNESS Localized presence due to insufficient investments for country wide expansion. High brokerage charges but now they have overcome this by a new prepaid scheme in which brokerage is reduced to half. High employee turnover Lack of awareness among customers because of non-aggressive promotional strategies (print media, newspapers, etc).

Page 27: Stock market and their services

SWOT analysis of Sharekhan OPPORTUNITIESWith the booming capital market it can successfully launch new services and raise its client’s base. Marketing at rural and semi-urban areas. Increasing usage of online trading may boost a whole new breed of investors for trading in securities. As interest on fixed deposits with post office and banks are all time low, more and more small investors are entering into stock market.

THREATS Lack of sufficient branch-offices for speedy delivery of services. Increasing number of Competitors. Constant pressure to be cost competitive to meet customer’s expectations. Aggressive promotional strategies by close competitors may hamper ShareKhan’s acceptance by new clients.

Page 28: Stock market and their services

Motilal oswal

Name of the company : Motilal Oswal Securities Ltd

Year of Establishment : 1987

Headquarter : Mumbai (Maharashtra)

Nature of Business : Service Provider

Services : Wealth Management

Broking & DistributionCommodity BrokingPortfolio Management ServicesInstitutional Equities

Private Equity Investment Banking Services and Strategies.

Website : www.motilaloswal.com/

Slogan : Solid research solid advice; Knowledge First.

Page 29: Stock market and their services

Motilal oswal

Motilal Oswal Brokerage Charges 2013Account Opening Fees & Annual maintenance charges (AMC)Trading Account Opening Charges (One Time): Rs. 0Trading Annual maintenance charges (AMC): -Demat Account Opening Charges (One Time): -Demat Account Annual Maintenance Charges (AMC): Rs. 441

Trading Brokerages:

For Value Pac (Value 2,500)Intra-day Trades: 0.080%Delivery Based Trades: 0.40%F&O Trades: 0.090%Options Trades: Rs. 100/- per contractFor Margin Scheme (Margin 10,000)Intra-day Trades: 0.10%Delivery Based Trades: 0.50%F&O Trades: 0.10%Options Trades: Rs. 100/- per contract

Page 30: Stock market and their services

Motilal oswal

Motilal Oswal's Trading PlatformsWeb Platform:Web Platform is suited for first time investors who want a clean and simple interface. Investor can trade from any internet connected PC and place the order with instant confirmation.Desktop Platform:Desktop Platform is suitable for those investors and traders who want live market watch and faster execution.Mobile Platform:Mobile platform works on most GPRS enabled mobile phones. Investor can directly buy/sell from market watch. It also provides the facility to modify or cancel the pending orders.Call N Trade:Call N Trade Platform is suitable when investor don't have online access to their trading site. All Motilal Oswal customers enjoy Call N Trade services at no additional cost.

Page 31: Stock market and their services

Motilal oswal’s marketing objectives

Sales: To increase the sales of MOSL Mr. Harit Oberoi had started recruiting sales agent for Motilal Oswal. Agents in the sense that person might be working in any of the firm but that person should have already created a good network. So that these agents can do the sales for Motilal Oswal these agents also get the training from Motilal Oswal at free of cost in the Motilal Oswal’s office. Training including basic equity market and basic product knowledge. By recruiting new agents MOSL is increasing their sales because people that are recruited have their personal contacts that they think are capable of investing in the market. After the sales MOSL have assistant managers (AMs) and HNI (high networth individuals) working for the MOSL as their paramagnet employees who bring their customers and increase the sales.

Motilal oswal securities ltd have very specific marketing objectives and they are basically as follows:

• Sales• Maximization of resources• Minimizing the cost

Page 32: Stock market and their services

Motilal oswal’s marketing objectives

Maximization of resources: In MOSL management uses their AMs (assistant managers) and HNI (high networth individuals). To use maximum use of their resources MOSL provide the data of the customers and either by generating from computers or taking data from some other companies. Some times for the better data and promotion MOSL put hording and do promotional activity in higher societies or in corporate. These promotional activities are done by agents and to help them or to assistant managers assist the agents. As we know that MOSL is concentrated only on high networth clients they provide data of that clients only who have account have big companies or banks.

Minimizing the cost: For minimizing the cost MOSL had taken several steps such as stop recruiting new comers or downsizing the staff. They have also started recruiting agents so as to minimize the cost. MOSL is not paying any fixed salary to the agents but instead of that they are providing higher incentives then their existing employees i.e. assistant managers (AMs) or high networth individual (HNI). Management had decided to give 25% to 30% of business what the sales agents provide to Motilal Oswal. In this way they collect profit of 70% to 75 % and they have done the indirect sales to the agents and can have bulk of clients through these agents.

Page 33: Stock market and their services

SWOT Analysis of Motilal oswal

STRENGTHWide range of financial products and focus on premium traders

Emphasis is on efficient execution of trades

Strong private equity operations

Have over  1500 offices in India

Financial products and services such as Wealth Management, Broking & Distribution, Commodity Broking, Portfolio Management Services, Institutional Equities, Private Equity, Investment Banking Service.

WEAKNESSLess penetration in developing cities

Lack of advertising causes low awareness amongst investors

Page 34: Stock market and their services

SWOT Analysis of Motilal oswal

OPPORTUNITYGrowing rural market

Earning Urban Youth looking for investments.

WEAKNESS

Stringent Economic measures by Government and RBI

Entry of foreign finance firms in Indian Market

Page 35: Stock market and their services

ICICIdirect.com

COMPONY PROFILE Name of the company : ICICI Securities ltd.

Year of Establishment :1994

Headquarter :ICICI Securities Limited, Mumbai ICICI Centre, H.T. Parekh Marg, Churchgate, Mumbai - 400 020. India.

Nature of Business : Service Provider

Services : Equity, Derivatives, Currency Futures, IPO, Mutual Funds, ETF, Fixed Deposits, Loans, Tax Services, New Pension Systems and Insurance.

Website : www.icicidirect.com/

Slogan :Investment on your finger tips

Page 36: Stock market and their services

ICICIdirect.com

ICICIdirect is an online trading and investment platform on ICICI Securities, the largest stock broker firm in India providing a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, India's top financial service provider offering banking and other financial services.

ICICIdirect.com is the most visited investment portal in India and by NRI's living across countries. It is one website which provides options to invest in over 20 financial products including Equity, Derivatives, Currency Futures, IPO, Mutual Funds, ETF, Fixed Deposits, Loans, Tax Services, New Pension Systems and Insurance.

ICICIDirect Trades In: BSE and NSE

Page 37: Stock market and their services

ICICIdirect.comICICIDirect Brokerage Charges 2013

Trading Account Opening Charges (One Time): Rs. 975Trading Annual maintenance charges (AMC): Rs 0latest brokerage information on ICICIDirect website.Demat Account Opening Charges (One Time): Rs. 100 (for Agreement Stamp Paper)Demat Account Annual Maintenance Charges (AMC): Rs. 500 (Rs 0/- for 1st year with 3 in 1 Account)Other Demat Service Charges & Fees

I - Saver Plan I - Secure Plan

Total Eligible Turnover (Per calendar Quarter)

Brokerage (%)Effective Brokerage on Intraday Squareoff

Total Eligible Turnover (Per calendar Quarter)

Brokerage (%)Effective Brokerage on Intraday Squareoff

Above Rs. 5 Crores 0.25 0.125% Irrespective of turnover 0.55 0.275%

Rs.2 Crores to 5 Crores 0.30 0.150%

Rs.1 Crores to 2 Crores 0.35 0.175%

Rs.50 Lakhs to 1 Crores

0.45 0.225%

Rs.25 Lakhs to 50 Lakhs

0.55 0.275%

Rs.10 Lakhs to 25 Lakhs

0.70 0.350%

Less than Rs.10 Lakhs 0.75 0.375%

Page 38: Stock market and their services

ICICIdirect.com

ICICI offers 2 types of brokerage plans to its customer:

I-Secure Plan (Flat brokerage Plan)This plan offers Flat Brokerage (in %) irrespective of turnover value. This plan is suitable for traders / investors looking at secured and fixed brokerage.

I-Saver Plan (Variable brokerage plan)This plan offers brokerage based on the trading volume i.e. high brokerage for low volume and low brokerage for high volume trades. This plan suitable for traders / investors who trade in high volumes and can benefit from low brokerage.

Page 39: Stock market and their services

Schemes for promotion

Distinguishing Features of ICICIDirect:3-1 account offers great flexibility and worry free transaction between Bank Account, Demat Account and Share Broker Account. Also the website (ICICIDirect.com) has wide ranges of investment products available. This makes investing easy.

"myGTC Orders" is a unique and a very useful feature offered by ICICIDirect. Using this facility, when placing a buy/sell order, a share trader can specify the date until when the order will be valid. GTC is short form of 'Good Till Cancel'.

For example – You can place an order to buy Reliance Industries shares at Rs 700 (say current market price is Rs 750) and keep the myGTC date, say, one month from now. In this case you order will be valid for next one month at Rs 700. If the share reaches at this price in next one month, the order will automatically execute. It's a hassle free service which helps a lot to many of the investors who has a price in mind and do not want to miss the opportunity to buy/sell share when it reaches to that price.

Page 40: Stock market and their services

SWOT Analysis of ICICIdirect.com

StrengthsManagement philosophy and commitment to maximize shareholders returns.

Upgraded product design and development facilities to develop new products and aid diversification.

Ongoing activities to support up gradation of operational performance and rise in productivity.

Team of talented and committed professionals available to improve companies performance .

Weakness Competition from cheap imports. Low customer base.

Page 41: Stock market and their services

SWOT Analysis of ICICIdirect.com

OpportunitiesUFSL has initiated development of products for diesel application. This will provide tremendous scope for diversification and growth.

The introduction of new emission norms will provide UFSL opportunity to develop injection system and thereby upgrade the status of company from product to system supplier.

ThreatsConstant pressure to be cost competitive to meet customer expectation.Relentless pressure to maintain profitability due to rising input /raw material prices.

Page 42: Stock market and their services

Kotak Securities

COMPONY PROFILE Name of the company : Kotak Securities ltd.

Year of Establishment :1994

Headquarter :Mumbai (Maharashtra)

Nature of Business : Service Provider

Services : Trading in Equity & Derivatives, Investment in IPO's, Mutual Funds, Fixed Deposits, Bonds and many more share market related investment products.

Employees 4,400

Website : http://www.kotaksecurities.com

Page 43: Stock market and their services

Kotak Securities

Kotak Securities is a full services broker part of popular India based Kotak Mahindra Bank. The bank has over 1400 branches across India servicing more than 8 lakh customers.

Kotak Securities Limited is among the largest traditional broker in India providing wide range of investment options to its customers including Trading in Equity & Derivatives, Investment in IPO's, Mutual Funds, Fixed Deposits, Bonds and many more share market related investment products.

Page 44: Stock market and their services

Kotak Securities

Kotak Securities Brokerage Charges 2013Account opening fees:Trading Account Opening Charges (One Time): Rs 750Trading Annual maintenance charges (AMC): Rs 0Demat Account Opening Charges (One Time): -Demat Account Annual Maintenance Charges (AMC): Rs 600 per annum

Trading Brokerages:Kotak Gateway (Variable Brokerage) (* All charges are on both sides)Delivery Based Trades Brokerages: 0.59% - 0.18% (For trading amount of '< 1lakh' to '> 2 crore')Intra-day Trades Brokerages: 0.06% - 0.03% (For trading amount of '< 25 lakhs' to '> 5 crore')F&O Trades Brokerages (Intraday): 0.07% - 0.023% (For trading amount of '< 2 crores' to '> 25 crores')F&O Trades Brokerages (Settlement): 0.09% - 0.032% (For trading amount of '< 2 crores' to '> 25 crores')Options Trades: Rs. 100/- per lot

Kotak Gateway (Fixed Brokerage) (* All charges are on both sides)Delivery Based Trades: 0.49%Intra-day Trades: 0.049%Futures Trades: 0.049%Options Trades: Rs. 100/- per lot or 1% on premium which ever is higher

Page 45: Stock market and their services

Kotak Securities

Sr Account Head Rate Minimum Payable

1 DematerialisationRs.50/- per request and Rs.3/- per certificate

--

2 Rematerialisation Rs.10/- for 100 shares Rs. 15/-

3Debit Transactions - On Market and Off Market

0.04% of the value of securities (Plus NSDL charges as applicable)

Rs. 27/- (Plus NSDL charges as applicable)

4•Account Maintenance ChargesResident Indian•NRI

•Rs. 50/-per month•Rs. 75/-per month

--

5 Pledge Charges0.05% of the value of securities

Rs. 30/-

6 Invocation of Pledge0.04% of the value of securities

Rs. 30/-

7Charge for Client Master change intimation

Rs.25/-

Kotak Securities Demat Account Charges:

Page 46: Stock market and their services

Kotak Securities's Trading Platforms

Kotak Securities offers multiple trading platforms to suite investor's requirement. Following are the trading platforms available by Kotak Sec:Website Based Trading – A stock trading website which can be accessed though any popular Web Browser. This is the most convenient and popular way to invest with Kotak Securities. Kotak also offers a light weight trading website 'Xtralite', which can be used by investors with slow speed internet.

Trading Terminals (KEATProX and FASTLANE) – Kotak offers two different trading terminal based application which are very popular among stock traders. KEATProX is an exe based installable desktop application providing fastest trading experience. FASTLANE is a Java applet based application which gives you a trading terminal kind of experience without any installation on your computer. FASTLANE gives KEATProX like features and the benefits of website based trading as it can be access from anywhere though web browser.

Mobile Stock Trading – Kotak offers high speed mobile based application to trade in Stock Market. Through this mobile app, a customer can Execute Trades, Monitor Portfolio, View Streaming Quotes and Intraday Charts.

Branch Advisory and Call & Trade – Kotak also offers trading facility though its 1400+ branches and though call centers using call & trade facility.

Page 47: Stock market and their services

SWOT Analysis of Kotak securities

STRENGTHSKotak securities ltd is one of the largest players in distribution of IPO’sIt’s brokerage charges are almost half of other Web trade.

Highly co-operative and skilled staff. Sales oriented organization.

Effective and wider distribution network.It has a wide network of more than 1400 branches, franchisees representative offices, and satellite offices across 448 cities in India and offices in New York,London, Dubai, Mauritius and Singapore.

Process more than 400000 trades a day which is much higher than some of 55.

Page 48: Stock market and their services

SWOT Analysis of Kotak securities

WEAKNESSNo presence in the rural and semi-urban segment.

Lack in making follow-ups.

Lack of corporate agents.

Lack of customer services and promotional activities.

OPPORTUNITIESThere is continuous growth in this sector.

People have started turning towards the organization as they know that facilities are far better than the others.

Market is fully vacant to capture because the branch has recently setup its business.

Page 49: Stock market and their services

Comparison & Rating

Sharekhan Motilal oswal Icicidirect Kotak securities

Type of Broker

Full Service Broker

Full Service Broker

Full Service Broker

Full Service Broker

Supported Exchnage

BSE, NSE, MCX, NCDEX, NSEL

BSE, NSE, MCX, NCDEX

BSE, NSE, MCX

BSE, NSE, MCX-SX

Account Type

Classic Account

Margin 10,000 3-in-1 Account (I-Secure Plan)

Kotak Gateway - Fixed Brokerage

Broker Enquiry

Page 50: Stock market and their services

Stock Broker Fees / Charges

Sharekhan Motilal oswal Icicidirect Kotak securities

Trading Account Opening Fees Rs 750 NILNIL

Rs 975 Rs 750

Trading Account AMC Rs 400 NILNIL

NIL NIL

Demat Account Opening Fees Not mentioned NILNIL

NIL NIL

Demat Account AMC Rs 400 Rs 441Rs 441

Rs 450 Rs 600

Page 51: Stock market and their services

Customer Service Offered

Sharekhan Motilal oswal Icicidirect Kotak securities

Email Support

Online Live Chat

Phone Support

Toll Free Number

Through Branches

Page 52: Stock market and their services

Broker Ratings (Average User Rating)

Sharekhan

(107 Customer Reviews)

   

Motilal oswal

(27 Customer

Reviews)    

Icicidirect(169 Customer

Reviews) 

Kotak securities(30 Customer

Reviews)   

Fees Ratings

Trading Brokerage Rating

Trading Platform Usability

Customer Service Ratings

Overall Ratings

Broker Rating 3.6 / 5 3.6 / 5 2.6 / 5  3.7 / 5

Page 53: Stock market and their services

Graph showing broker ratings

With the graph above we can infer that kotak securities get the highest rating among the four companies.