StMediaUpdate

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Student Media Update

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What we doStudent Media produces three products

1. Accent Student Newspaper

6 issues per semester, 3000 copies distributed toall campuses and some centers

122 broadsheet pages in 2009-2010

100% student produced journalistic product

Student editors make all editorial / content

decisions

SL pays salaries and some travel expenses

Advertising revenue pays for production and otherexpenses

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Ad Income vs. Print Cost

2009 - 2010

Iss

e 1 Iss

e 2 Iss

e

Iss

e 4 Iss

e 5 Iss

e

Iss

e 7 Iss

e 8 Iss

e 9 Iss

e 10 Iss

e 11 Iss

e 12

0

1000

2000

000

4000

5000

000

7000

8000

9000

Ad Income

Print Costs

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What we doStudent Media produces three products

2. Accent Online

Online version of newspaper featuring contentfrom print edition plus timely updates, additionalinformation and multimedia products

Hundreds of photos presented in slideshows andFlickr stream

Supplementary and stand-alone video Produced by Accent staff

100% Student produced journalistic product

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What we doStudent Media produces three products

3. Life U

100% student produced marketing product

Adviser takes more active role in projectmanagement than Accent products

Students target and adjust the product to theneeds of the customer (Student Life)

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Who We Are

Fully staffed, competitive positions

Accent - EIC, Assistant Editor, Life andArts, Campus, Photo, Layout, Production

Intern Accent Over 30 Contributing Students

Life U 2 Designers, 3 Writers,2 Photographers (All Students)

Accent Adviser is facilitator, educator,employee supervisor, administrator,critiquer and content adviser when asked(never determines content)

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Fall 2010 Staffing

Who We Are Editor-in-Chief - Christopher A. Smith

Assistant Editor - Sarah Neve

Campus Editor - Michael Needham

Life and Arts Editor - Sarah Vasquez

Layout Editor - Chris Scott

Photo Editor - Karissa Rodriguez

Adviser Matthew Connolly

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2010 - 2011 Staffing Initiatives Enhanced training seminars

Regularly scheduled trainings for currentand prospective Accent staffers

Other opportunities for students interestedin multimedia production

Video production mini-studio

Targeted opportunities for work studies andvolunteers

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Where we do it

Move to Round Rock

Challenges

More detached from other campuses

Different pool of local students

Opportunities

Draw students and instructors in w / great

facilities

Greatly enhanced multimedia production

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When we do it

Accent Print Edition

Two week production cycle (except for

holidays) First issue in boxes on Sept. 20, 2010

Last issue in boxes on May 12, 2011

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Why we do it

Student Development

Professional journalism and communicationsskills

Portfolio development Preparation for transfer and freelance

opportunities

Responsible use of First Amendment rights

Provide a voice for the student body

Provide information, analysis, opinions andentertainment to ACC community

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How we do it - upcoming

changes More Reliance on Web

Streaming video meetings

Online training modules

Increase in web products

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How we do it -traditions TCCJA and TIPA travel paid for as

incentive, training, networking, professional

development Stipends paid to contributors based on

portfolio conference

Orientation at beginning of each semester

Open pitch meetings

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How people get involved All students in good standing can contribute to

Accent

Fill out online form at any time

Will be added to e-mail list

Editors may contact them directly

Attend semester orientations and trainingsessions as possible

Pitch at story meeting or directly to an editor Receive assignment

Work with editors on revisions

Hit deadlines

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How people get involved Experienced students in good standing and with a

2. minimum GPA can apply forhourly editorpositions

Students must have 10 experience points to beeligible to apply

Motivated students can apply for in training workstudy or volunteer positions

Viscom students can complete a paid internship withus

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How people get involved Faculty can work with us or utilize us in a variety of

ways

Submitting work to Accent can be a class

assignment

Departments with relevant internshiprequirements can place interns with us

Adviser and editors are available to speak to

classes Adviser is open to collaborating on projects

and allowing students to use the media lab