12/01/2010 • On November 17, stickybits ran a promotion for a free $10 iTunes gift card to the first 1,000 people that scanned an Altoids tin. • In a matter of hours, all cards were given away. In less than 24 hours, there were more than 1,600 total scans, 1,339 unique scans, 349 wall posts and hundreds of shared links from users in 23 different countries. • The result: when giving a highly valuable promotion to a large set of users, there is a high and instant engagement with the products involved in the promotion. • The following study dives into the analytics generated by the promotion as well as a few interesting findings. • For more information, contact [email protected]Altoids + iTunes card giveaway case study: Overall Statistics Sections Social Engagement 2 3 Scanning Locations 4
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12/01/2010
• On November 17, stickybits ran a promotion for a free $10
iTunes gift card to the first 1,000 people that scanned an
Altoids tin.
• In a matter of hours, all cards were given away. In less
than 24 hours, there were more than 1,600 total scans,
1,339 unique scans, 349 wall posts and hundreds of shared
links from users in 23 different countries.
• The result: when giving a highly valuable promotion to a
large set of users, there is a high and instant engagement
with the products involved in the promotion.
• The following study dives into the analytics generated by
the promotion as well as a few interesting findings.