Sticky Pixel Solution

• 1. stickyPiXEL Solution Suite Leverage & Exploit Video Monetization

2. ContentsIntroductionstickyPiXEL ModulesMarket News & TrendsVideoAD EnrichBusiness Requirements VideoAD InteractVideoAD Measure The Solution Supporting Services User Value Propositions Contact Information 2010 - Star Knowledge Technology Alliance Team, LLC2 3. Introduction1. Star Knowledge sells the stickyPiXEL Solution from the Star KnowledgeEmerging Solution Portfolio. 2. stickyPiXEL Solution is a user friendly digital imaging and signage solutionthat provides content creators the capability to make video more interactiveand provide creative avenues for significant monetization through in-videoadvertising and interactive signage. The solution supports organizationsoperating in the media, entertainment and training environments with richcapabilities to successfully exploit monetization strategies. 3. Star Knowledge supports stickyPiXEL with customization, implementation,and technical support services for customers on a global basis 2010 - Star Knowledge Technology Alliance Team, LLC 3 4. Market News & Trends 2010 - Star Knowledge Technology Alliance Team, LLC 4 5. Market NewsMarketers are demanding the ability to finely define media strategies down to single screens. Most digital signage networks lack effective audience metrics necessary to prove their impact to the whole value chain from location to advertisers and agencies. Traditional video content annotation methods are labor intensive - requiring users to mark up video content on a frame-by-frame basis.This method is not scalable for longer videos as it is expensive anddelays the use of the video in a production environment. Digital signage deployment and the use of Digital Out-of-Home (DOOH) advertising are growing rapidly. As a result, accurate and standardized metrics for audience impressions are needed to measure and maximize advertising value. 2010 - Star Knowledge Technology Alliance Team, LLC 5 6. DOOH Trends 1DOOH advertising is focused on marketing to consumers when they are 'on the go' in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue).DOOH networks typically feature independently addressable screens, kiosks, jukeboxes and/or jumbotrons.DOOH also includes stand-alone screens, kiosks, and interactive media found in public places. The availability of inexpensive LCD screens with built-in media players has opened the door for companies to add interactive video messages in Point of Purchase (POP) Displays. 2010 - Star Knowledge Technology Alliance Team, LLC 6 7. DOOH Trends 2DOOH is one of the fastest growing communications vehicles, with consumers spending more time out of home and on-the-go than ever before. Spending in DOOH was projected at $2.9 billion in 2009 (source: PQ Media) and growth in this emerging field is expected in the double digits for the foreseeable futureThis high growth rate is being driven by several factors:DOOH messages can be more engaging, experiential and memorable than traditionaladvertising partly because they are being seen when not expected.Companies are recognizing the major shift to more accountability/marketing-drivenmedia decisions.Mobile and digital technologies today are more capable than ever before and cost less.Many advertising dollars are spent with little ability to determine ROI. DOOH can beused intelligently where viewers are directly targeted and results reconcilable andauditable. 2010 - Star Knowledge Technology Alliance Team, LLC7 8. DOOH Trends 3Current research have shown that, compared to other media, DOOH generates: Greater awareness: (63% vs. 56% TV) Higher levels of engagement and media satisfaction (58% say its moreunique; 53% more interesting) Higher rates of recall (double the rate of TV) Higher revenues (average 43% sales lift)According to Arbitron: Nearly one in five (19%) of those who view a DOOH message say they made an unplanned purchase based on an item displayed on the screen. 2010 - Star Knowledge Technology Alliance Team, LLC 8 9. DOOH Trends 4With a sharp downturn in global ad spend and decline in traditional out- of-home advertising in 2009, DOOH is among the fastest growing media and will continue on an upward track in 2010, (2010 Global Forecast from PQ Media - leading provider of media econometrics.)Throughout history, emerging media and strong audience metrics have consistently grown during economic recoveries after deep recessions.This was true for radio in the 1930s and 1940s, broadcast TV in the 1950s,cable TV in the 1980s and 1990s, and internet and search in the 21st century History should repeat itself in the case of DOOH media, due in part to today'sunprecedented media disruption and fragmentation, people consumingmore media out of the home all day long, and with media stakeholdersplacing greater emphasis on audience measurement 2010 - Star Knowledge Technology Alliance Team, LLC9 10. Traditional Signage Model 2010 - Star Knowledge Technology Alliance Team, LLC10 11. Business Requirements 2010 - Star Knowledge Technology Alliance Team, LLC 11 12. Productivity & Profitability Impacts ?Are your current video content mark-up activities labor intensive that require users to mark up video content on a frame-by-frame basis?Are you able to effectively measure the audience participation on signage videos?Do you require the capability to analyze specific behavior in targeted monitoring hot zones within videos?Do you require a capability to make video more interactive, provide creative avenues for monetization through in-video advertising, and audience measurement? 2010 - Star Knowledge Technology Alliance Team, LLC 12 13. The Solution 2010 - Star Knowledge Technology Alliance Team, LLC 13 14. The Solution: stickyPiXELArray of technology and services focused on supporting customers within their DOOH environment - video enrich, interact and measure.Innovative user friendly solution that provides the capability to make video more interactive, provide creative avenues for monetization through in-video advertising, and audience measurement.A solution built in hypermedia segmentation with ace tracking, image based classification, camera pose estimation, photo-realistic blending and automated visual analytics technologies. 2010 - Star Knowledge Technology Alliance Team, LLC 14 15. stickyPiXEL Holistic ViewAudience Measurement 2010 - Star Knowledge Technology Alliance Team, LLC15 16. stickyPiXEL - Logical View 2010 - Star Knowledge Technology Alliance Team, LLC16 17. stickyPiXEL Applications - ExamplesAdaptive Marketing: displayingtargeted messages to targetedaudience using real-time triggers. Audience Measurement: measuringreal exposures to messages andassociated opportunities to see;computingattention time,comparing different media andmessage performance. Metrics & Analysis: analyzing specificbehavior in targeted monitoringhot zones. 2010 - Star Knowledge Technology Alliance Team, LLC17 18. User Value Propositions 2010 - Star Knowledge Technology Alliance Team, LLC 18 19. Typical UsersAdvertisers ContentViewers Creators 2010 - Star Knowledge Technology Alliance Team, LLC19 20. Content Creator UsersEnable creation of effective video adware with rich and embedded content: Set-up and tag people, places or objects in a video as hot spots withtargeted information.Deliver appropriate content to target groups. Measure audience participation and interaction with targeted media: Adjust content delivery in real time with focus on demographics,time of day, dwell time etc. 2010 - Star Knowledge Technology Alliance Team, LLC 20 21. Advertiser UsersCreate superior immersive brand experiences for targeted buyers. Provide opportunities for advertiser and consumer to interact. Create hot spots in a video ad, loaded with visual appeal and taggedwith information.Add details of brand to the ad, vouchers and shopping coupons.Allow advertiser to understand, quantify, and change targeted user ad and video experience. 2010 - Star Knowledge Technology Alliance Team, LLC 21 22. Viewer Users(Consumers, Customers, Browsers)Engage viewers as part of a tailored immersive experience segmented by brand, products and / or services. Viewers no longer fed random content but interact with tailoredcontent with a high probability of interest.Viewers interact with the content and directly experience the brandbetter by making use of vendor response vouchers and couponsembedded in content.Viewers are engaging with the full brand experience within the ad. 2010 - Star Knowledge Technology Alliance Team, LLC 22 23. stickyPiXEL Modules 2010 - Star Knowledge Technology Alliance Team, LLC 23 24. stickyPiXEL ModulesThe stickyPiXEL Solution Suite is an integrated solution set with three modules that provide a seamless system to manage, leverage, and measure video content and monetization.VideoAD VideoADVideoAD Enrich Interact Measure 2010 - Star Knowledge Technology Alliance Team, LLC 24 25. VideoAD EnrichVideoAd ENRICH provides capability to tag and annotate video and make it available for export to production environment in a variety of formats. The solution has been created with state-of-the-art computer vision based tracking algorithms. Key capabilities include: In-Place AdvertisementVirtual product integration for placing products or advertising into any videosource even after filmingVirtual product or ad can to be swapped for different objects allowingnarrow casting customized demographic-based videosVideo Annotation Objects can be annotated to provide product and merchandise detailsOnce an object of interest is annotated it is automatically tracked acrossframes for the period of its existence within the scene by the software 2010 - Star Knowledge Technology Alliance Team, LLC25 26. VideoAD Enrich - Example stickyPiXEL provides the capability to embed product content directly into searchable Advertizable Regions within videos. stickyPiXEL provides signage networks an unprecedented ability to power interactive video advertisements and measure audience engagement with digital content. 2010 - Star Knowledge Technology Alliance Team, LLC 26 27. VideoAD Enrich - Example 2010 - Star Knowledge Technology Alliance Team, LLC 27 28. VideoAD InteractVideoAd INTERACT closes the loop between you and your customers by enabling your customers to dynamically communicate to you.VideoAd INTERACT provides digital signage viewers the capability to interact with the content they see on signage screens in an intuitive manner.Viewers can download content from the signage screen in a wireless modeon to their mobile devices.For products belonging to participating merchants, viewers can transactdirectly and purchase the product on their mobile phone.To interact with a digital signage screen, the viewer can initiate a wireless connection with the signage screen or send an SMS request. 2010 - Star Knowledge Technology Alliance Team, LLC 28 29. VideoAD MeasureVideoAd MEASURE provides metrics that measure the effectiveness of audience engagement with digital content. It uses state of the art vision based detection, tracking and classification algorithms to quantitatively evaluate. VideoAd Measure uses a video sensor in the vicinity of the measured media, pointing at the targeted audience.Sense presence of facesTrack faces in the field of visionCategorize faces in anonymous demographic classesVideoAd MEASURE is comprised of:Human Behavior Observations MeasuresHuman Behavior Interactions Measures 2010 - Star Knowledge Technology Alliance Team, LLC 29 30. Human Behavior ObservationsVideoAd MEASURE observes and reports on the below human behavior when people are observed within the cameras view:Viewing patternsNumber of viewersEffectivenessViewing timeViewer genderOther demographics 2010 - Star Knowledge Technology Alliance Team, LLC 30 31. Human Behavior InteractionsVideoAd MEASURE observes and reports on the below human behavior when people are interacting with a screen or a mobile device:Number of people viewing specific annotated objects within select videos, including day and timeMost frequently accessed objectsNumber active downloads of coupons, response forms etc. from specific objects and videosQuantity and financials of purchased items 2010 - Star Knowledge Technology Alliance Team, LLC 31 32. VideoAD MeasureVideoAd MEASURE adds value to digital signboards by providing information that helps: Determining the best locations for displays Tailoring screen content based on audience characteristics Providing proof of performance metrics for your displays Understanding audience engagement levels Comparing metrics with industry standards including CPM, CPP, and GRP Offering pay-per-impression billing for achieved audience targets Optimizing advertising based on accurate audience measurement data 2010 - Star Knowledge Technology Alliance Team, LLC 32 33. Supporting Services 2010 - Star Knowledge Technology Alliance Team, LLC 33 34. Supporting ServicesStar-Knowledge provides the following supporting professional services: Software Customizations, Extensions, & Integration Installation Help Desk Support 24/7 Software Maintenance & Upgrade Central Management of Videos, Forensics & Analysis 2010 - Star Knowledge Technology Alliance Team, LLC 34 35. For Additional Information Additional Information http://www.star-knowledge.com/stickypixel.html ContactKevin M. OSullivan Star Knowledge Technology Alliance Team, LLC [email protected] Tube Demos www.stickypixel.com/index.php?tabid=5&menuid=4 2010 - Star Knowledge Technology Alliance Team, LLC 35