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Marketing Technology Stop being a magpie.
Start being an owl.
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Stewart Rogers @TheRealSJR
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marketing technology insight.venturebeat.com
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small data
big data
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Story telling
Demand gen
vs Lead gen
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In reality
Demand gen
feeds
Lead gen
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Where are your prospects?
1.49bn
250m? 364m
304m 400m
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Who cares?
Where are your prospects?
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Active Users
Active users don’t
matter. Where does your
audience live? That’s
what matters.
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Building mountains
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Building mountains
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What about the shovels?
MinerwithPick,ShovelandPan,c.1850.Photofromthecollec1onofMa5hewR.Isenburg
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Very Long Tail
Don’t despair.
Even doing moderately
well in social media can
pay off for most businesses...
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Which platforms do you use?
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Which platforms do you use?
Sales
Marketing
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Which platforms are most important?
Sales
Marketing
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Will SoMe usage increase/decrease in 2015?
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Apps, lots of apps
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Apps, lots of apps
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Fast, not different
In other words, mobile is a
normal marketplace.
The winners win big, and the
losers lose big.
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All about data
Mostp
opular • Freemium
• Inters11als• Videoads• Bannerads
Leastp
opular
• Surveys• Real-worldrewards• Lockscreenads• Subscrip1ons• Paiddownload• Affiliate/e-commerce• No1fica1onads
• Textads• Offerwalls• Appwalls
Leasteffec/ve Mosteffec/ve
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Shiny object #3 to #2,600
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Salaries
Salaries
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TCO Data
Averagesession
Timebetweensessions
Hoursperyear
Averageexpenseperannum
Perceivedexpense
TCO Data
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Offenders
Offenders
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Perception
Perception
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Techniques
A/Bsplittes1ng
Data driven marketing
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Techniques
A/Bsplittes1ng
MoreimportantthananyotherCROresult
Results
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Techniques
Mul1variatetes1ng
MVT
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Techniques
Mul1variatetes1ng
ROIfromthehighestratedMVTtool
Results
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Techniques
Analy1cs
Measure
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Techniques
Analy1cs
GrowthinGoogleAnaly1csusewithin3yearsNowat59%ofallbusinesswebsites
...for free
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Techniques
Funnelanalysis
Winners
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Techniques
User/experttes1ngandfeedback
Ask questions
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Why CRO?
Why CRO?
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Why CRO?
Because...
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Survey results
CRO market
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Survey results
Costs
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Survey results
Ofthosespending$500+permonthareSMEs
Corporations?
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ROI analysis
The real reason
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Email marketing
Email
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Email marketing
Email
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Email marketing
Email
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Email marketing
Average ROI
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In summary...
In summary
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In summary...
In summary
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In summary...
In summary
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In summary...
In summary
use marketing technology! insight.venturebeat.com
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Q&A Stewart Rogers @TheRealSJR