STEVEJESUKIEWICZSTEVEJESUKIEWICZ CJ COAKLEY MICHAELSANDERSMICHAELSANDERS MAUREEN MITTURA.

The Cycle of Life IphoneSTEVE

JESUKIEWICZ

CJ COAKLEY

MICHAEL

SANDERS

MAUREEN MITTURA

RESEARCH AND PRODUCT DEVELOPMENT

The iphones first idea was thought up as when steve jobs wanted to make a multi touch touchscreen device. Such as a tablet pc.

Steve jobs wanted this phone to be able to work with the internet without a mouse and an actual keyboard.

After he got a group of apple engineers they decided it would be a good idea to imply this technology to a phone

This project started in 2005 and was known as the project purple 2.

Apple secretively worked with cingular wireless now known as AT&T. Cingular gave apple the rights to make the phone how they wanted to.

This project lasted a 30 month period and cost 150 million dollars.

DESIGNThe design of the phone was made to have a computer in your pocket.

The size of the phone was 3.5 inches with a glass multi-touch screen. 320-480 pixels

The phone had a chrome plated metal frame which made it durable. The back of the phone was aluminum with a plastic base to get the cellular and wifi signals.

There are only 5 physical buttons on the phone which has stayed true to all models.

The first iPhone ran on the OS X software created by apple.

MARKETINGThe iPhone targets consumers who need to store information and communicate or people who want entertainment on the go.

Apples target segments consist of professionals, students, corporate users, and entrepreneurs.

At the beginning the smart phone market was relatively small compared with the general phone market.

The market rapidly increased in coming years due to lower prices and greater power.

MANUFACTORINGMost people think apple is the manufacture of the first iphone but it is not.

The iphone was manufactured by over 10,000 people, over 30 companies, in 3 different continents.

The diversity of creators and ideas made the iphone for everyone.

The overall final manufacture is foxconn they fully assembled it and sent it to U.S.

PACKAGING

Sales, Distribution, and transportation.

• On July 11, 2008 Apple released the iPhone 3G throughout eighty countries and territories.

• When Apple introduced the iPhone 4, the 3GS became less expensive, along with the original iPhone and iPhone 3G.

• Apple sold 6.1 million original iPhone units in over five quarters

• By 2010 a total of 73.5 million iPhones were sold.

The darker the blue the more availability there is to purchase an iPhone

IPhone Accessibility

• 40% of iPhone users have incomes of over $100,000

• Approximately 6.4 million iPhones are active in the U.S. alone

• The iPhone attracts users of all ages.• The iPhone has also been adopted for

business purposes.

CONSUMER USE

Final Disposition- The Iphone battery life on average is two years

- A new version of the iphone comes out almost every year to two years

- This forces Iphone uses to buy the new and improved iphone.

- You can recycle iphones in receycle drop boxes which can be used again for parts, and

recycles batteries and saves energy