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Journalism in the Era of Social Media Steve Petranik, Hawaii Business magazine Perri Collins, AZ Big Media Jared Kuroiwa, KHON2 John Temple, John S Knight Journalism Fellowships Gene Park, Honolulu Civil Beat Info from Pew State of the Media report
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Steve Petranik's SPJ social media talk march 2014

Sep 12, 2014

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Steve Petranik's presentation at SPJ Regional's "Wave" conference at University of Hawaii at Manoa. March 2014. Petranik moderated a panel on social media in journalism.
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Transcript
Page 1: Steve Petranik's SPJ social media talk march 2014

Journalism inthe Era of Social Media

Steve Petranik, Hawaii Business magazine

Perri Collins, AZ Big Media

Jared Kuroiwa, KHON2

John Temple,John S Knight Journalism Fellowships

Gene Park, Honolulu Civil Beat

Info from Pew State of the Media report

Page 2: Steve Petranik's SPJ social media talk march 2014

Digital-only News Sites

Page 3: Steve Petranik's SPJ social media talk march 2014

• BuzzFeed: Click bait only?

Digital-only News Sites

Page 4: Steve Petranik's SPJ social media talk march 2014

• BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo.

Digital-only News Sites

Page 5: Steve Petranik's SPJ social media talk march 2014

• BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo.

• Mashable: Seriously?

Digital-only News Sites

Page 6: Steve Petranik's SPJ social media talk march 2014

• BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo.

• Mashable: Seriously? News staff of 70, including former New York Times assistant managing editor Jim Roberts as chief content officer.

Digital-only News Sites

Page 7: Steve Petranik's SPJ social media talk march 2014

• BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo.

• Mashable: Seriously? News staff of 70, including former New York Times assistant managing editor Jim Roberts as chief content officer.

• Huffington Post: Just America?

Digital-only News Sites

Page 8: Steve Petranik's SPJ social media talk march 2014

• BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo.

• Mashable: Seriously? News staff of 70, including former New York Times assistant managing editor Jim Roberts as chief content officer.

• Huffington Post: Just America? Already in 11 countries; hopes to grow to 15 this year.

Digital-only News Sites

Page 9: Steve Petranik's SPJ social media talk march 2014

• BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo.

• Mashable: Seriously? News staff of 70, including former New York Times assistant managing editor Jim Roberts as chief content officer.

• Huffington Post: Just America? Already in 11 countries; hopes to grow to 15 this year.

• Quartz: Never heard of it?

Digital-only News Sites

Page 10: Steve Petranik's SPJ social media talk march 2014

• BuzzFeed: Click bait only? News staff of 170 includes Pulitzer Prize-winner Mark Schoofs. Expanding into Mumbai, Mexico City, Berlin and Tokyo.

• Mashable: Seriously? News staff of 70, including former New York Times assistant managing editor Jim Roberts as chief content officer.

• Huffington Post: Just America? Already in 11 countries; hopes to grow to 15 this year.

• Quartz: Never heard of it? Business/economics site is just two years old but has reporters in London, Bangkok and Hong Kong.

Digital-only News Sites

Page 11: Steve Petranik's SPJ social media talk march 2014

How Many Digital Bodies

(In other words, jobs)

Page 12: Steve Petranik's SPJ social media talk march 2014

How Many Digital Bodies

(In other words, jobs)

• About 5,000 full-time professional jobs at nearly 500 digital news outlets, most of which were created in the past half dozen years.

Page 13: Steve Petranik's SPJ social media talk march 2014

How Many Digital Bodies

(In other words, jobs)

• About 5,000 full-time professional jobs at nearly 500 digital news outlets, most of which were created in the past half dozen years.

Page 14: Steve Petranik's SPJ social media talk march 2014

How Many Newspaper

Bodies(In other words, jobs)

Page 15: Steve Petranik's SPJ social media talk march 2014

How Many Newspaper

Bodies(In other words, jobs)

• Most reporters and editors in the news business still work for traditional newspapers.

Page 16: Steve Petranik's SPJ social media talk march 2014

How Many Newspaper

Bodies(In other words, jobs)

• Most reporters and editors in the news business still work for traditional newspapers.

• From 2003 to 2012, 16,200 full-time newspaper newsroom jobs were lost.

Page 17: Steve Petranik's SPJ social media talk march 2014

How Many Newspaper

Bodies(In other words, jobs)

• Most reporters and editors in the news business still work for traditional newspapers.

• From 2003 to 2012, 16,200 full-time newspaper newsroom jobs were lost.

• Still declining: Jobs down another 6.4% in 2012.

Page 18: Steve Petranik's SPJ social media talk march 2014

New Players, New Money,New Approaches

Page 19: Steve Petranik's SPJ social media talk march 2014

New Players, New Money,New Approaches

Jeff BezosAmazonWashington Post

Page 20: Steve Petranik's SPJ social media talk march 2014

New Players, New Money,New Approaches

Jeff BezosAmazonWashington Post

John HenryInvesting, Boston Red SoxBoston Globe

Page 21: Steve Petranik's SPJ social media talk march 2014

New Players, New Money,New Approaches

Jeff BezosAmazonWashington Post

John HenryInvesting, Boston Red SoxBoston Globe

Pierre OmidyareBayHonolulu Civil BeatFirst Look Media

Page 22: Steve Petranik's SPJ social media talk march 2014

Not Just Big Players• 80 members in the Investigative News Network

Page 23: Steve Petranik's SPJ social media talk march 2014
Page 24: Steve Petranik's SPJ social media talk march 2014

Follow the Money

Page 25: Steve Petranik's SPJ social media talk march 2014

Follow the Money

News: $65 billion a year in revenue in U.S.

Page 26: Steve Petranik's SPJ social media talk march 2014

Follow the Money

News: $65 billion a year in revenue in U.S.

Video games: $93 billion a year globally.

Page 27: Steve Petranik's SPJ social media talk march 2014

Follow the Money

News: $65 billion a year in revenue in U.S.

Video games: $93 billion a year.

Google: $58 billion a year.

Page 28: Steve Petranik's SPJ social media talk march 2014

Follow the Money

News: $65 billion a year in revenue in U.S.

Video games: $93 billion a year.

Google: $58 billion a year.

Page 29: Steve Petranik's SPJ social media talk march 2014

Social Media and News

Page 30: Steve Petranik's SPJ social media talk march 2014

Social Media and News

• 50% of social network users share or repost news stories, images or videos

Page 31: Steve Petranik's SPJ social media talk march 2014

Social Media and News

• 50% of social network users share or repost news stories, images or videos

• 46% discuss news issues or events on social network sites.

Page 32: Steve Petranik's SPJ social media talk march 2014

Social Media and News

• 50% of social network users share or repost news stories, images or videos

• 46% discuss news issues or events on social network sites.

• Roughly 1-in-10 social network users have posted news videos they took themselves.

Page 33: Steve Petranik's SPJ social media talk march 2014

Social Media and News

• 50% of social network users share or repost news stories, images or videos

• 46% discuss news issues or events on social network sites.

• Roughly 1-in-10 social network users have posted news videos they took themselves.

• 11% of all online news consumers have submitted their own content

Page 34: Steve Petranik's SPJ social media talk march 2014

How Many Users

Page 35: Steve Petranik's SPJ social media talk march 2014

Getting News on Facebook

Page 36: Steve Petranik's SPJ social media talk march 2014

How Engaged?

• Visitors who come to a news site through Facebook or search display have far lower engagement with that outlet than those who come to that news website directly.

Page 37: Steve Petranik's SPJ social media talk march 2014

Who is active?Percentage of users for each site

Page 38: Steve Petranik's SPJ social media talk march 2014

Who is active?Percentage of users for each site

Page 39: Steve Petranik's SPJ social media talk march 2014

Who is active?Percentage of users for each site

Page 40: Steve Petranik's SPJ social media talk march 2014

Who is active?Percentage of users for each site

Page 41: Steve Petranik's SPJ social media talk march 2014

Who is active?Percentage of users for each site