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STEVE NODWELL DESIGNSteve Nodwell Design brings together multiple skill sets and many years of experience, to provide expertise in the design of brand environments, whether it be a retail interior, live brand experience or pop-up shop. We can create environments that are stylish yet compliant, on brand yet sophisticated and most importantly integrated into your marketing campaigns. The mantra is to always engage and inspire, culminating in effective yet beautiful environments where brands can flourish and express themselves.
WHO IS STEVE NODWELLI have 15 years experience in design practice with a BA Hons degree in Industrial Design. As a result of over a decade working across Product, Retail, Interior Design and Experiential Marketing as a designer, creative and most recently as a Design Director, I have gathered an invaluable range of skills, approaches and knowledge. It’s on these foundations that my individual and team projects are based.
WHAT WE CAN DO FOR YOUUsing our own team or working with your existing staff, we can successfully take your project from concept to visualisation and ready for production. Our skills are extremely hands on from the first scribbly creative brainstorms, to beautifully presented hand drawn visuals or slick 3D renderings to wow your client with. From the 3D structure to the printed collateral, we can confidently meet your requirements. We pride ourselves on being honest, hard working and always pushing creative boundaries to deliver new and exciting work for our clients.
A SUMMARY OF OUR SKILLSCONCEPTUAL
• Excellent hand rendered visual communication skills. • Engaging brainstorming techniques.
3D VISUALISATION
• High-end visualisation, stills and animation (primarily Cinema 4D)• Strong ability to turn a loose concept into a rich and tangible solution
via my quality 3D skills.
GRAPHIC DESIGN & PRINT
• Many years professional experience in graphic design/2D.• Artwork and design for print (Adobe CS)
DESIGN FOR PRODUCTION
• Extensive knowledge of production techniques, materials and lead times.
• Technical drawing skills (Solidworks/AutoCAD)• Proven track record of working seamlessly with production houses
to achieve a sucessful and high quality build.
CREATIVE DIRECTION• Extensive experience up to Director level in giving creative direction to a
team and others.
PROJECT MANAGEMENT
• Time management of projects and people.• Ability to orchestrate many different people across various skill sets to
bring a project to completion.
MARKETING
• Great understanding of traditional brand communication in a hands on and directional role.
• Thorough understanding of consumer behaviour and how to integrate this into a concept.
A SELECTION OF RECENT PROJECTS...
KRUG - KRUG & CHIPS (A TOM SELLERS STORY) EXPERIENCEBringing the exquisite Champagne brand together with the Michelin star british cuisine of chef Tom Sellers. Inspired by the British chip shop and the refinement of Krug Grandé Cuvée this was an incredibly fun little experience to design and is live in July 2015. http://www.moethennessy-selection.co.uk/en-GB/krug-and-chips/
NESPRESSO - EXPERIENCE STOREA muti sensory concept for an in-line store designed to engage the consumer in the provenance, quality and taste of Nespresso coffee.
EAST VILLAGE - EXPERIENCE PODSThe first phase of a year long campaign to bring to life the the idea of the athletes village as a place to live. We created a flexible pod structure in which content and engagement could evolve over time. Here, the first of our pods visted Grand Designs Live with a virtual cycle through the village and a tactile wall. Take a look at this video
EAST VILLAGE - POP-UP EXPERIENCETaking over a retail space at Westfield Stratford, we created an immersive space where the public could explore London’s newest neighbourhood. Bringing to life a product that the consumer could not touch was challenging but resulted in some creative solutions.
ILLAMASQUA - FLAGSHIP CONCESSION When Illamasqua was launched in the UK our task was to create a retail environment that embodied the bold and dramatic brand proposition. Our concepts were inspired by Eltham Palace and became the template for the brands retail presence.
ILLAMASQUA - FLAGSHIP CONCESSION Bringing the Premium brand in Westons portfolio to Taste of London with a simple and stylish execution.
ILLAMASQUA - FLAGSHIP CONCESSION When Illamasqua was launched in the UK our task was to create a retail environment that embodied the bold and dramatic brand proposition. Our concepts were inspired by Eltham Palace and became the template for the brands retail presence.
ILLAMASQUA - FLAGSHIP CONCESSION Bringing the Premium brand in Westons portfolio to Taste of London with a simple and stylish execution.
BBC WORLDWIDE - DOCTOR WHO RETAIL TOUR A Doctor Who retail solution that would tour the country to various events. Consumers could enjoy shopping from a tardis inspired space and get the chance to become the Doctor’s companion in the form of a figurine.
ILLAMASQUA - FLAGSHIP CONCESSION Bringing the Premium brand in Westons portfolio to Taste of London with a simple and stylish execution.
TKMAXX - POP-UP SHOP FOR FESTIVAL TOUR In a bid to reposition themselves, TKMaxx wanted to take some ideas they had for a new look store and trial them on as many people as possible without refitting many stores. We developed the ideas and created a POP-UP shop to take to festivals across Britain.
ILLAMASQUA - FLAGSHIP CONCESSION Bringing the Premium brand in Westons portfolio to Taste of London with a simple and stylish execution.
BRITVIC/ROBINSONS - SUMMER KNOCKABOUT FESTIVAL
A concept forming part of Robinsons summer sponsorship of Wimbledon and commitment to keeping kids active. We created a family friendly world of reminiscent and never-ending summertime backyard fun. Inspired by the real and honest films produced by Shane Meadows for Robinsons.
LINDT - THE STORY OF THE EASTER BUNNYA concept for Lindt, the choclatiers. We created a walk through pop-up book story to engage children and stir reminicence in adults. The idea behind the experience was to promote the idea of Lindt owning the easter story.
WESTONS CIDER - SUMMER EVENTSBringing the Westons Cider portfolio of brands alive at events across the country. Here, Mortimers orchard at Taste of London and a Westons Cider bar for festivals.
BEAM SUNTORY - BOURBON LEGENDS EXPERIENCECreation of an experience telling the story of the distiller’s bourbon collection ‘from still to glass’. An example of creating a rich brand world in which consumers can be immersed.
PEATED MALTS OF DISTINCTION - ESTABLISHING A BRANDThis project began with a simple idea to bring Beam Suntory’s peatier malt whiskeys together. Our role was to create a visual identity both for print and in the retail environment. To acheive a coherent look a materials and textures language needed to be established.
PEATED MALTS OF DISTINCTION - ESTABLISHING A BRANDFrom this template we created a suite of retail and merchandising elements, bringing the rich world of Scotch and Irish peated malts together under a compelling umbrella.
BEAM SUNTORY - STORIES FROM THE STILLBuilding on the success of Peated Malts we were given the opportunity to create a series of wider umbrella brands and bring them to life too. The ‘scotch chapter’, inspired by scottish slate and the stills of copper, was one of several chapters each reflecting a style of whisky.
BEAM SUNTORY - STORIES FROM THE STILLSeveral experiences were created for the US market including this one which tells the stories from the still and featured a ‘library’ circular bar with rooms containing individual worlds and stories pertaining to each of the whisky regions.
The ‘Library’ bar
The Canadian Room
The ‘Library’ bar
RODIAL CONCESSION - DEBENHAMSThe skincare brands first major concession within Debenhams. A quick turnaround project with a short time to conceptualise, design and visualise.
HUAWEI WINTER CONCERT & BALLA two pronged solution with a set design for the Royal Festival Hall and a winter themed ball room. Clever use of print and lighting allowed us to create a sophisticated look for a limited budget.
THE TIMES MEMBERSHIP TOURA tour of The Times Membership experience, designed to be flexible and modular within an ‘airclad’ structure. Consistent but bold branding and the oppurtunity for the consumer to engage in personalised activities brought this experience to life.
Photo of City Road store
Concepts for Berners St.
ABOKADO SHOP REDESIGNWorking with a partner graphic designer we developed a fresh new look for the food chain Abokado. We took a very disjointed brand and created a simple but striking new retail enviroment which plays heavily on the natural goodness and vitality of Abokado’s food. The brand are about to roll out across London during 2015/16.
JOHN LEWIS - FIND YOUR SUMMER An experiential roadshow showcasing John Lewis’ Electricals and Home Entertainment range. The challenge was to allow consumers to experience the wide range of products in the context of various summer activities and environments.
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