Top Banner
Steve Jobs 1955-2011
31

Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world

Jun 13, 2020

Download

Documents

dariahiddleston
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world

Steve Jobs1955-2011

Page 2: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world

“Experts” are clueless

Page 3: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world

“I think there is a world market for maybe five computers.”

Thomas Watson, Chairman, IBM, 1943

Page 4: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world

“This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.”

Western Union internal memo1876

Page 5: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world

“There is no reason why anyone would want a computer in their home.”

Ken Olsen, FounderDigital Equipment Corp.1977

Page 6: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world

Customers cannot tell you what they need

Page 7: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world
Page 8: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world

Jump to the next curve

Page 9: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world

1.0Harvester

Ice

Page 10: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world

Factory

2.0Ice

Page 11: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world

Refrigerator

3.0Ice

Page 12: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world

Biggest challenges beget the best work

Page 13: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world
Page 14: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world

Design counts

Page 15: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world
Page 16: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world

Use big graphics and big fonts

Page 17: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world
Page 18: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world

Changing your mind is a sign of intelligence

Page 19: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world

“Our innovative approach, using Web 2.0-based standards, lets developers create amazing new applications while keeping the iPhone secure and reliable.”

Steve Jobs, June 11, 2007

Page 20: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world

“Apple Executives to Showcase Mac OS X Leopard and OS X iPhone Development Platforms at WWDC 2008 Keynote”

Apple press release, May, 2008

Page 21: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world

“Value” ≠ “price”

Page 22: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world
Page 23: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world

A players hire A+ players

Page 24: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world
Page 25: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world

Real CEOs demo

Page 26: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world
Page 27: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world

Real entrepreneurs ship

Page 28: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world
Page 29: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world

Marketing = unique value

Page 30: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world

Value

Unique

Page 31: Steve Jobs - preserve.mactech.compreserve.mactech.com/sites/default/files/Kawasaki-Lessons_from_St… · Steve Jobs 1955-2011 “Experts” are clueless “I think there is a world

Bonus:Some things need to be believed to be seen