Steve jobs - CEO of Apple 11.11.2011

Steve Jobs

Apple, CEO

HAMZA ŞANDA

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Birth and Adoption

Steve Jobs was born February 24, 1955 in San Francisco, California to an American mother, Joanne Carole Schieble, and a Syrian father, Abdulfattah John Jandali.

A week after birth he was put up for adoption.

He was adopted by Paul and Clara Jobs who gave him the name of Steven Paul Jobs.

Childhood and Teenage years

Since he was a boy, his skills became so apparent that he was allowed to skip 5th grade and go straight to middle school.

When he became 11 years old he moved to Los Altos that distinguished by its great number of engineer’s garages.

At Homestead High, he attended his first electronics class and befriended Bill Fernandez, who shared his passion for electronics.

Fernandez happened to know an electronics whiz whose name was Steve Wozniak.

14-year old Steven Paul Jobs

Friendship between “the Two Steves”

Although they met in 1969, a real friendship between Steve and Wozniak started developing a couple of years later, when Wozniak became a renowned figure in the small world of “phone phreaks”.

They started selling “blue boxes” that allowed to make AT&T’s international calls for free, until it started to become too illegal to be safe.

Steve Jobs (left) and Wozniak (right) with a “blue box”

College and his First Job

After Steve finished High School, he attended Reed College in Oregon.

His grades were extremely poor.

“After six months, I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out, so I decided to drop out”.

It wasn’t before 1974 that he got his first job at a young video game company called Atari.

The Birth of Apple Computer

At that time, Steve Wozniak was working in the design of what would be considered as the first PCs.

Steve’s own interest in computer design was limited, but he understood that his friend’s current project was an amazing feat of engineering.

He started to get involved and after a few months, he convinced Woz to found a company to sell his computer.

So, on April 1, 1976, Apple was born. The name “Apple Computer” was chosen because they hadn’t found anything better and because it was Steve’s favorite food. Apple’s first logo

The Apple I

Though their initial plan was to sell just printed circuit boards, Jobs and Wozniak ended up creating a batch of completely assembled computers, and entered the personal computer business.

The first personal computer Jobs and Wozniak introduced was called the Apple I.

The Apple I sold for $666.66

It was a fast success and about 200 units were produced.

The Apple II

In 1977, Woz started working on the design of the Apple II, which was a real breakthrough due to its color display, sound and expandability. More than two million were sold.

At this time, Apple gave up its old logo and adopted its striped apple-with-a-bite logo.

Apple became the company of personal computers.

In 1983, the Apple Lisa was introduced, but wasn’t a success.

The Macintosh Project

Steve, who owned $7.5 million of Apple stocks, was worth $217.5 million by the end of the day. He became one of the richest self-made men in America.

However, Steve wanted to be involved in the development of Apple’s future products.

By early 1981, Steve took over the Macintosh project.

He wanted the Macintosh to be a PC “as easy to use as a toaster”.

1984 saw the introduction of the Macintosh, the first commercially successful computer with a graphical user interface.

Departure from Apple

The first figures of Mac sales looked very promising.

However, the differences of treatment between the former Lisa group and the Mac group hurt the company.

It all came to an end on Tuesday, May 28, 1985. Despite his attempts to convince board members, every single board member voted his removal.

This was the beginning of one of the darkest period in Steve’s life. He didn’t know what would become of him.

NeXT

After leaving Apple, Jobs founded another computer company, NeXT Computer.

Like Apple's Lisa, the NeXT Cube (launched 1990) was technologically advanced, but was never able to break into the mainstream mainly owing to its high cost and compatibility problems.

In January 1992, Steve decided to react to the Cube’s miserable sales by licensing its operating system, but it failed too.

On February 11, 1993, Steve Jobs officially confirmed he had given up and shut down NeXT’s efforts in hardware.

Pixar

The story of Pixar began in 1985. At the time, it was a little group of almost 50 people.

Steve decided to purchase the company at $10 million to Lucas Film Ltd.

The Pixar team made the short films Luxo Jr. and Tin Toy that got so popular that the latter won the Oscar for best animated short film in early 1989.

Pixar started to gain more attention from animation colossus Disney. Steve signed a three-picture deal, the first of which was Toy Story.

Everything went as planned, and even better than that: Toy Story was a critical success and earned as much as $29 million in US box office receipts during its opening weekend.

The Return to Apple

During Steve’s absence, Bill Gates used his privileged relationship with Apple to steal some of its latest technology and develop a GUI of its own, Windows; and soon became the most popular OS.

Apple’s market share fell down to around 4%, making it an almost small player in the market it had created.

They decided to purchase NeXT on December 20, 1996, bringing Jobs back to the company he founded.

On August 6, 1997, at MacWorld Expo, an announcement was made: Apple was going to partner with its archrival, Microsoft.

New Beginnings

Steve took many measures in order to bring Apple back to its glory and cut the number of projects from 350 to a dozen.

The first one was “Think different” campaign.

But the best was yet to come: the iMac. It was unveiled on May 6, 1998. Its revolutionary design made it a stunning success.

That design was also used on the iBook with the same success.

More importantly, it is in January 2000 that Steve showed the first glimpses of Apple’s next generation operating system, Mac OS X.

The iPod Revolution

In the early 21st century, a new age of computing began: that of the digital lifestyle.

When the Napster phenomenon erupted in 2000, Steve asked the iTunes team to work on a new project, a portable digital music player.

The iPod was introduced to the world on October 23, 2001 and could carry “1,000 songs in your pocket”.

The iPod Generation

With offering many versions of iPod, Steve created new music listener generation after walkman.

Steve monitized high revenue to Apple with iPod in 10 years.

The iPhone: X-Generation Phone

In 2007, Steve finally launched his X-Generation Phone to the world market.

It made an impact and is sold out of nearly 4 million in 6 months.

And until today, 108 million iPhone is sold.

The iPhone: Revolution

The iPad: X-Tablet PC

Apple released the first iPad in April 2010 and developed, marketed as a platform for audio-visual media including books, periodicals, movies, music, games, and web content

Like iPhone and iPod Touch, the iPad is controlled by a multitouch display - a departure from most previous tablet computers.

And it’s sold 3 million in 80 days.

By the release of the iPad 2 in March 2011, more than 15 million iPads had been sold.

TODAY...

Apple’s brand value jumped 84% to $153.3 billion, driven largely by the company’s success with the iPad and iPhone 4, the study found.

And NOW, Apple is most valuable BRAND on the world, of cource by STEVE JOBS.

Thank You...