Steve Bridger
Steve Bridger - Flickr For Good
May 10, 2015
Presentation given at the Social Media Exchange event in London on 26 January 2009.
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Transcript
Steve Bridger
telling your
story
free agent fundraisers
social impact
activism
events campaigning
news making
people
social reporting
citizenjournalism
!
www.flickr.com/photos/camera_rwanda/
social impact
telling your story
The social web has changed marketers from broadcasters pushing out messages and materials to aggregators who bring together content
content strategy + participation strategy
OLD WAY: join us because we kick assNEW WAY: join us because we want you to kick ass
activism
campaigning
Tip: Ask supporters to post photos or videos on why they support you
not all will want to contributenot all need to contributemany will just be glad to be invited
magic ingredient -> to make connections
telling their own stories
citizenjournalism
news making
Tip: Use Flickr as an evaluation tool & to aid grant-making process
free agent fundraisers
upload 90 second video clips, too
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